The Best Internet Commercials: Engaging, Creative, and Memorable

Are you ready to see the best of the best in internet commercials?

From viral sensations to game-changing marketing strategies, these campaigns have captured our attention and left a lasting impression.

Get ready to dive into the world of innovative advertising as we explore the most memorable and impactful internet commercials ever created.

best internet commercials

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New Jersey Devils’ Facebook Lead Ads

The New Jersey Devils’ Facebook lead ads proved to be a game-changer in increasing season ticket sales. By utilizing Facebook’s lead ads feature, which allows prospects to submit their contact information without leaving the platform, the Devils were able to streamline the ticket sales process and generate impressive results.

The campaign was executed in three strategic steps. Firstly, the team created a Facebook event for an open house, enticing potential customers to attend and learn more about their offerings. Secondly, they leveraged Custom Audiences to target previous subscribers with tailored ads, maximizing the chances of re-engagement. Lastly, they implemented remarketing strategies to reach prospects who had shown interest but hadn’t yet filled out a form.

The stellar outcomes of this campaign speak for themselves. The New Jersey Devils achieved a remarkable 12X return on ad spend, surpassing their previous email campaign’s results by 32%. Even more impressively, the campaign generated over 700 leads, proving the effectiveness of Facebook lead ads as a lead generation tool.

• Facebook lead ads feature was used to streamline the ticket sales process
• Facebook event created for an open house
• Custom Audiences used to target previous subscribers
• Remarketing strategies implemented to reach interested prospects
• Achieved a remarkable 12X return on ad spend
• Surpassed previous email campaign’s results by 32%
• Generated over 700 leads

CheapCaribbean.com’s Comprehensive Campaign

CheapCaribbean.com’s Comprehensive Internet Commercial Campaign

CheapCaribbean.com took a comprehensive approach to their internet commercial campaign, aiming to engage prospects at every stage of their travel planning journey. Recognizing the long sales cycles and low conversion rates in the travel and hospitality industry, the company implemented a strategic campaign to combat these challenges.

By targeting prospects at various touchpoints throughout the travel planning process, CheapCaribbean.com increased the likelihood of conversion and customer satisfaction. This comprehensive approach ensures that potential customers are engaged and nurtured at every step, ultimately leading to a higher conversion rate and improved ROI.

Some key points to highlight:

• CheapCaribbean.com implemented a comprehensive internet commercial campaign
• The campaign aimed to engage prospects at every stage of the travel planning journey
• The company recognized the long sales cycles and low conversion rates in the travel and hospitality industry
• By targeting prospects at various touchpoints, CheapCaribbean.com increased the likelihood of conversion and customer satisfaction

“The concept behind CheapCaribbean.com’s campaign is noteworthy. Its comprehensive approach ensures that potential customers are engaged and nurtured at every step, ultimately leading to a higher conversion rate and improved ROI.”

Bullet Points:

• Implemented comprehensive internet commercial campaign
• Aimed to engage prospects at every stage of the travel planning journey
• Recognized the long sales cycles and low conversion rates in the travel and hospitality industry
• Targeted prospects at various touchpoints
• Increased likelihood of conversion and customer satisfaction

CordaRoy’s Facebook Video Ads

CordaRoy’s demonstrated the power of Facebook video ads in promoting their Bean Bag Bed and driving sales. By leveraging customer lookalike audiences and implementing remarketing strategies, the company achieved impressive results that exceeded expectations.

The campaign resulted in a staggering 44X increase in revenue, showcasing the effectiveness of Facebook video ads in driving business growth. Additionally, CordaRoy’s achieved a remarkable 9X return on ad spend, proving the efficiency of their advertising strategy. With a 39% lower cost per action and a total of 12,012 purchases attributed to the Facebook campaign, CordaRoy’s demonstrated the potential of well-executed internet commercials.

• CordaRoy’s successfully promoted their Bean Bag Bed through Facebook video ads
• Leveraging customer lookalike audiences and implementing remarketing strategies proved effective
• The campaign resulted in a 44X increase in revenue
• CordaRoy’s achieved a 9X return on ad spend
• The cost per action was 39% lower compared to other strategies
• The Facebook campaign generated 12,012 purchases

Lyft’s Bidding On Uber’s Brand Name

Lyft’s strategic decision to bid on Uber’s brand name as a keyword in search marketing has had a significant impact on their brand awareness and overall success in the competitive ride-share market. By capitalizing on the popularity of their main competitor, Lyft aimed to increase relevant impressions and drive clicks from potential customers.

This unique tactic has proven instrumental in Lyft’s growth, allowing them to outpace Uber and make substantial strides in the industry. By bidding on Uber’s brand name, Lyft strategically positioned themselves as a viable alternative to the dominant player in the market, gaining increased exposure and tapping into a large customer base.

Big Barker’s Optimized Facebook Ad Structure

Big Barker, an online bed retailer, recognized the importance of optimizing their Facebook ad structure to achieve better results. By reevaluating and streamlining their ad sets, the company experienced a significant boost in performance and engagement.

In their efforts to optimize their Facebook ads, Big Barker reduced their ad set number from 33 to 6, enabling them to focus on unique target strategies and prospect profiles. This revised approach resulted in a 30% increase in add-to-carts and a 26% lower cost per add-to-cart, demonstrating the effectiveness of a more targeted and streamlined ad structure.

• Reduced ad set number from 33 to 6
• Focused on unique target strategies and prospect profiles
• 30% increase in add-to-carts
• 26% lower cost per add-to-cart

“By reevaluating and streamlining their ad sets, Big Barker experienced a significant boost in performance and engagement.”

Google’s “Year in Search” Campaign

Google’s “Year in Search” campaign has become a powerful advertisement that showcases how people heavily rely on Google for information. This campaign aims to unite everyone with an uplifting message. Each year, Google releases a highly anticipated video which compiles the most searched topics, events, and moments from that year, generating significant buzz.

The “Year in Search” campaign acts as a testament to the pervasiveness and influence of Google in people’s lives. It serves as a reminder of Google’s roles as both a search engine and a source of collective knowledge. By presenting a captivating and emotive summary of the year’s most significant events, Google successfully resonates with viewers on an emotional level while reinforcing their position as an essential online resource.

Dos Equis’ “The Most Interesting Man in the World” Campaign

Dos Equis’ iconic campaign featuring “The Most Interesting Man in the World” remains a prime example of impactful and memorable internet commercials. This highly successful campaign revolves around a captivating and sophisticated character who epitomizes the essence of Dos Equis beer.

The campaign’s effectiveness rests in its memorable tagline, “Stay thirsty, my friends,” which has become synonymous with the brand. By associating their beer with a character and persona that exudes coolness and intrigue, Dos Equis has successfully garnered the attention and loyalty of consumers. The use of hilarious hyperbole in the commercials adds an entertaining factor that further amplifies the campaign’s success.

The California Milk Processor Board’s “Got Milk?” Campaign

The “Got Milk?” campaign by the California Milk Processor Board is a testament to the success of targeted advertising in driving tangible results for a product category. The campaign aimed to increase milk sales in California by specifically targeting existing milk drinkers and encouraging them to appreciate and consume milk more frequently.

The key to the campaign’s success was its focus on the benefits of milk and its role as an essential component of a healthy lifestyle. By highlighting these advantages, the campaign effectively increased consumer engagement and subsequently boosted sales.

The memorable tagline, “Got Milk?”, became deeply embedded in popular culture, further reinforcing the campaign’s success and influence.

Metro Trains’ “Dumb Ways to Die” Campaign

Metro Trains’ “Dumb Ways to Die” campaign is a prime example of an internet commercial with a social message.
The campaign aimed to raise awareness about train safety and prevent accidents by using humor and a catchy song.
The engaging and humorous approach effectively delivered the safety message in an entertaining and relatable way.
By associating unsafe behavior with “dumb” ways to die, the campaign successfully went viral and positively influenced public awareness and behavior.

Apple’s “Get a Mac” Campaign

Apple’s “Get a Mac” campaign revolutionized the way technology companies advertise their products. The campaign focused on showcasing the benefits of Apple’s Mac computers without attacking competitors directly. This subtle yet effective approach resulted in a remarkable 42% increase in market share for Apple in the first year of the campaign. By highlighting the user-friendly interface, reliability, and system performance of Mac computers, Apple successfully differentiated themselves non-confrontationally. The campaign’s clever and humorous commercials resonated with consumers, cementing Apple’s position as a leading technology brand.

–Focused on showcasing benefits of Apple’s Mac computers
–Subtle approach without attacking competitors directly
–42% increase in market share in the first year
–Highlighted user-friendly interface, reliability, and system performance
–Clever and humorous commercials resonated with consumers
–Cemented Apple’s position as a leading technology brand

Clairol’s “Does She or Doesn’t She?” Campaign

Clairol’s daring “Does She or Doesn’t She?” campaign challenged societal stigma surrounding artificial hair color and significantly contributed to the widespread acceptance and popularity of such products. By questioning whether women used hair dye to cover gray hair or simply for personal style, Clairol empowered women to express themselves and redefine beauty standards.

The thought-provoking campaign resonated with consumers and successfully shifted perceptions of artificial hair color. As a result, the overall use of such products increased, transforming the beauty industry and inspiring individuals to embrace their personal style and self-expression.

De Beers’ “A Diamond is Forever” Campaign

De Beers’ iconic “A Diamond is Forever” campaign has had a profound impact on the diamond industry, completely transforming the way diamond engagement rings are perceived and valued. By cleverly linking diamond rings to everlasting love and positioning them as an indispensable luxury for marriage proposals, De Beers successfully implanted the idea that every person embarking on married life should possess a diamond engagement ring.

The campaign’s significance cannot be overstated, as it has had a long-lasting cultural influence and cemented diamonds as the ultimate symbol of love and commitment. Through skillful marketing and strategic messaging, De Beers firmly established itself as the leading provider of diamond engagement rings, creating a legacy that continues to this day.

• De Beers’ “A Diamond is Forever” campaign redefined the perception and value of diamond engagement rings.
• The campaign successfully associated diamond rings with eternal love and made them a necessary luxury for marriage proposals.
• Its impact has left a lasting cultural influence, reinforcing diamonds as a symbol of love and commitment.
• De Beers’ effective marketing and strategic messaging solidified their position as the premier provider of diamond engagement rings.

Old Spice’s “The Man Your Man Could Smell Like” Campaign

Old Spice’s “The Man Your Man Could Smell Like” campaign achieved viral sensation status, garnering millions of views on YouTube and captivating a global audience. This successful campaign revitalized the brand by developing a relatable character and commercial persona that resonated with consumers.

By employing humor and a clever approach, Old Spice effectively positioned their products as indispensable for men seeking to exude confidence and charm. The campaign’s viral triumph was further leveraged through personalized video responses on social media platforms, enhancing Old Spice’s reputation as a brand that embraces humor and effectively engages with its audience.

Wendy’s “Where’s The Beef?” Campaign

Wendy’s “Where’s The Beef?” campaign demonstrates how targeting competitors can be a successful advertising strategy. Their clever approach, highlighting the lack of beef in their rivals’ burgers, created an engaging catchphrase that resonated with consumers.

The campaign’s triumph can be attributed, in part, to the relatable and comedic character of Clara Peller, which further reinforced the effectiveness of their message. By positioning themselves as the fast food chain with substantial beef content, Wendy’s effectively set themselves apart from their competitors and established a strong brand presence.

Procter & Gamble’s “Thank You, Mom” Campaign

Procter & Gamble’s “Thank You, Mom” campaign was launched in 2012 during the Olympic Games. It aimed to highlight the stories of the supportive moms of Olympic athletes. The campaign struck a chord with viewers worldwide, leaving a lasting emotional impact.

Through this campaign, Procter & Gamble effectively showcased the unwavering love, support, and sacrifices made by mothers in raising Olympic athletes. By emphasizing gratitude and acknowledgment, the campaign resonated with audiences, making it a memorable and impactful internet commercial.

KFC’s “FCK” Ad Campaign

KFC’s creative “FCK” ad campaign serves as a remarkable example of how a company can effectively apologize while maintaining a sense of humor and authenticity. In response to a product shortage in the UK, KFC released an ad featuring a rearranged version of their iconic logo, reading “FCK.”

This playful and humorous apology showcased KFC’s ability to acknowledge mistakes while providing a lighthearted and relatable response. By embracing their error and being able to laugh at themselves, KFC effectively managed the situation, demonstrating that no business is above apologizing and building a stronger connection with their customers.

These best internet commercials exemplify the power of creativity, strategic targeting, and emotional connection in successful advertising campaigns. Whether through engaging characters, memorable taglines, or thought-provoking messages, these commercials have left an indelible mark on the industry and captured the attention of audiences worldwide.

FAQ

What are the 7 types of online advertising?

There are various types of online advertising that businesses can utilize to reach their target audience. Social media marketing is one effective method, which involves creating and sharing engaging content on platforms like Facebook and Instagram. Another strategy is search engine optimization (SEO), which focuses on optimizing a website’s visibility on search engine results pages. Content marketing involves creating valuable and informative content to attract and engage potential customers. Influencer marketing leverages the influence and reach of popular individuals on social media platforms. Affiliate marketing allows businesses to partner with affiliates who promote their products or services in exchange for a commission. Email marketing involves sending targeted emails to subscribers to promote products or services. Lastly, paid advertising includes various forms of paid promotions like display ads, search ads, and social media ads. By employing these different methods, businesses can effectively advertise and connect with their online audience.

1. Which recent internet commercial has garnered the most positive attention and why?

One recent internet commercial that has gained significant positive attention is the “Smaht Pahk” commercial by Hyundai, which aired during the 2020 Super Bowl. The commercial features notable celebrities, including Chris Evans, John Krasinski, and Rachel Dratch, showcasing Hyundai’s smart park technology.

This commercial has received positive attention due to its humor and star-studded cast, capturing the audience’s attention and creating a memorable experience. The use of a Boston accent and the relatable scenario of struggling to park in a tight space resonated well with viewers, resulting in extensive social media engagement. The commercial not only effectively showcased Hyundai’s smart park technology but also generated a positive brand image for the company.

2. How do brands determine the effectiveness of their internet commercials in terms of reaching and engaging their target audience?

Brands determine the effectiveness of their internet commercials through various metrics and methods. One way is by measuring the reach of their ads, which refers to the number of unique individuals who see the advertisement. This can be tracked through website analytics and social media platforms, allowing brands to assess how successful their ad is in reaching their intended audience.

Another way brands evaluate the effectiveness of their internet commercials is by measuring engagement. This involves analyzing data such as click-through rates, time spent on the ad, comments, likes, shares, and conversions. By assessing these metrics, brands can determine the level of audience engagement and whether their ads are resonating with their target audience. Additionally, brands often conduct surveys or focus groups to gather direct feedback from their audience on the effectiveness of their internet commercials.

3. Can you identify any key strategies or trends that set apart the best internet commercials from the rest?

The best internet commercials typically stand out due to their ability to engage viewers within the first few seconds and hold their attention throughout. They often employ creative storytelling techniques and unique concepts that leave a lasting impact. Additionally, the use of humor, emotion, and relatability in these commercials has proven to be an effective strategy, as it helps create a memorable and shareable experience for viewers. Moreover, incorporating catchy jingles, compelling visuals, and expertly timed editing can also make an internet commercial more effective and distinguish it from the rest.