Top Mobile Ad Networks 2020 Boost Your Advertising Success

In today’s digital age, mobile advertising has become an indispensable tool for businesses to connect with their target audience.

With the plethora of ad networks available, selecting the right one can be a daunting task.

In this article, we will explore the top mobile ad networks of 2020, offering insights into the ever-evolving landscape of mobile advertising.

From driving app installs to generating revenue from mobile websites, these platforms are shaping the future of digital marketing.

top mobile ad networks 2020

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1. Facebook/Instagram

Facebook/Instagram is one of the leading mobile ad networks in 2020. With billions of users worldwide, advertising on these platforms provides businesses with unparalleled reach and targeting capabilities. The advanced targeting options allow advertisers to connect with specific audiences based on demographics, interests, and behavior. Furthermore, Facebook and Instagram offer a variety of ad formats, including image ads, video ads, carousel ads, and stories ads, making it easier for businesses to engage users and drive conversions. The robust analytics provided by Facebook/Instagram also help businesses measure the performance of their ads and optimize campaigns for better results.

Despite its immense popularity, Facebook/Instagram advertising may come with a higher price tag compared to other ad networks. However, the potential return on investment is significant, as businesses can reach a vast user base and benefit from the platform’s advanced targeting capabilities.

2. AdMob

AdMob, owned by Google, is one of the most widely used mobile ad networks by app developers and advertisers. This platform offers a range of ad formats, including banner ads, interstitial ads, native ads, and rewarded video ads, allowing businesses to effectively monetize their apps and reach their target audience.

AdMob offers excellent integration with Google’s advertising ecosystem, enabling businesses to leverage the power of Google’s massive reach and targeting capabilities.

AdMob provides advertisers with detailed analytics and performance reports, allowing them to track the success of their campaigns and make data-driven decisions for optimization. The platform also offers a variety of targeting options, including demographics, interests, and location, ensuring that advertisers can reach the right audience.

Moreover, AdMob’s mediation feature allows businesses to maximize their ad revenue by displaying ads from multiple ad networks.

3. Smaato

Smaato is a leading global real-time bidding ad exchange that connects advertisers with mobile publishers. The platform provides access to a vast network of premium publishers and offers a variety of ad formats, including native, video, and interstitial ads.

Smaato’s advanced targeting capabilities allow advertisers to reach their desired audience based on factors like demographics, interests, and device type.

One of the key advantages of Smaato is its ability to optimize ad performance through its AI-powered algorithms. These algorithms analyze user behavior and optimize ad delivery in real-time, ensuring that advertisers achieve maximum results from their campaigns.

Additionally, Smaato provides transparent reporting and analytics, allowing advertisers to track their ad impressions, clicks, conversions, and other key performance metrics.

4. Unity

Unity offers a powerful mobile ad network in addition to being a leading game development platform. Its mobile ads are seamlessly integrated into games and apps, providing advertisers with access to millions of engaged users.

• Unity offers various ad formats, including rewarded video ads, interstitial ads, and banner ads, allowing businesses to choose the format that best suits their campaigns.

• Advertisers can take advantage of Unity’s advanced targeting capabilities to reach specific user segments based on factors such as location, demographics, and device type. This precise targeting ensures that ads are displayed to the most relevant and engaged users, increasing the chances of conversions.

• Unity also provides robust analytics and reporting tools to enable advertisers to track the performance of their campaigns. This data-driven approach allows for optimizations that lead to better results.

“Unity’s mobile ad network provides a seamless integration of ads into games and apps, giving advertisers access to millions of engaged users.”

5. InMobi

InMobi is a global mobile ad network that offers a wide range of ad formats and targeting options to advertisers. The platform provides access to a vast network of publishers, reaching billions of mobile users worldwide. InMobi’s ad formats include native ads, interstitial ads, video ads, and rewarded video ads, allowing businesses to create engaging and interactive ad experiences.

One of the standout features of InMobi is its advanced targeting capabilities. Advertisers can target users based on demographics, interests, behavior, and even specific app categories or content. This level of targeting precision ensures that ads reach the right audience and maximize the chances of conversion. InMobi also provides detailed analytics and reporting, enabling advertisers to measure and optimize the performance of their campaigns.

6. MobFox

MobFox is a mobile ad network with a strong focus on monetization solutions for publishers and effective advertising opportunities for advertisers. The platform offers a range of ad formats, including banners, interstitials, video ads, and native ads.

One of the key advantages of MobFox is its large network of publishers, which ensures advertisers have a wide reach and visibility for their ads. Moreover, MobFox offers a variety of targeting options that allow advertisers to effectively reach their desired audience. These targeting options include demographics, location, device type, and app category.

By tailoring their ads to specific target audiences, advertisers can achieve higher engagement and conversion rates. To further enhance campaign performance, MobFox provides comprehensive reporting tools. This enables advertisers to track the performance of their campaigns and optimize their strategies accordingly.

7. Apple Search Ads

Apple Search Ads is a mobile ad network that focuses on app promotion for Apple devices. By advertising within the App Store’s search results, it boosts app visibility and drives app downloads.

This ad network utilizes user intent to deliver highly relevant ads to users who are actively searching for specific apps or keywords. Advertisers can effectively target users based on demographics, location, and device type.

With Apple Search Ads, advertisers gain access to detailed analytics and reporting, empowering them to measure the effectiveness of their campaigns and make data-driven optimizations.

To summarize, Apple Search Ads offers the following benefits:

• Increased visibility and app downloads within the App Store’s search results
• Targeted advertising based on user intent, demographics, location, and device type
• Detailed analytics and reporting for measuring campaign effectiveness

“Apple Search Ads leverages the power of user intent to deliver highly relevant ads, boosting app visibility and driving downloads.”

Note: Bullet points can be used to summarize key information.

8. Perform (CB)

Perform, formerly known as Clickbooth, is a performance-based mobile ad network that maximizes conversions for advertisers. The platform offers a variety of ad formats such as:

• Push notifications
• Interstitials
• Banner ads

Perform utilizes its proprietary optimization technology to target the most relevant audience and drive high-quality traffic for advertisers.

The platform provides detailed tracking and reporting tools that allow advertisers to accurately measure the performance of their campaigns. Its robust optimization algorithms automatically adjust ad placements and targeting to deliver optimal results.

With Perform, advertisers can effectively control their ad spend and achieve a higher return on investment.

Bullet points:

• Performance-based mobile ad network
• Offers push notifications, interstitials, and banner ads
• Utilizes proprietary optimization technology
• Targets the most relevant audience
• Provides detailed tracking and reporting tools
• Optimizes ad placements and targeting
• Helps control ad spend and achieve higher ROI

Quote: “Perform provides advertisers with a powerful platform for maximizing conversions through its performance-based mobile ad network.”

9. Moburst

Moburst is a mobile growth marketing agency that specializes in mobile ad network services. The platform utilizes a combination of data-driven strategies, creative excellence, and proprietary technology to deliver highly effective mobile advertising solutions.

One of Moburst’s key strengths is its ability to optimize campaigns in real-time based on user behavior and real-time data. By using AI algorithms, the platform is able to analyze user interactions and implement data-driven optimizations which lead to higher engagement and conversion rates.
Additionally, Moburst offers detailed reporting and analytics for advertisers, empowering them to track the performance of their campaigns. This allows advertisers to make informed decisions and continuously improve their results.

Key points:

• Mobile growth marketing agency specializing in mobile ad network services
• Combines data-driven strategies, creative excellence, and proprietary technology
• Offers a range of ad formats, including video ads, native ads, and playable ads
• Ability to optimize campaigns in real-time based on user behavior and real-time data
• Uses AI algorithms to analyze user interactions and make data-driven optimizations
• Provides detailed reporting and analytics to track campaign performance
• Enables advertisers to make informed decisions and continuously improve results

“Moburst is a mobile growth marketing agency that offers mobile ad network services. The platform combines data-driven strategies, creative excellence, and proprietary technology to deliver effective mobile advertising solutions. Moburst provides a range of ad formats, including video ads, native ads, and playable ads.”

“One of Moburst’s strengths is its ability to optimize campaigns based on real-time data and user behavior. The platform uses AI algorithms to analyze user interactions and make data-driven optimizations, resulting in higher engagement and conversion rates. Moburst also provides detailed reporting and analytics, enabling advertisers to track the performance of their campaigns and make informed decisions to improve results.”

10. Yahoo Developer Network

The Yahoo Developer Network (YDN) is a mobile ad network owned by Verizon Media. It offers a range of advertising solutions for mobile app developers. YDN provides access to a vast network of publishers, reaching a large audience of mobile users.

Ad formats offered by YDN include display ads, native ads, and video ads, allowing app developers to choose the most suitable format for their campaigns. The platform also offers ad targeting capabilities based on demographics, interests, and user behavior, ensuring that ads are shown to the right users.

YDN provides comprehensive reporting and analytics, empowering advertisers to monitor and optimize their campaigns for maximum results.

• Access to a vast network of publishers
• Multiple ad formats to choose from: display ads, native ads, and video ads
• Ad targeting capabilities based on demographics, interests, and user behavior
• Comprehensive reporting and analytics tools

“YDN provides a range of advertising solutions for mobile app developers, including display ads, native ads, and video ads. Its ad targeting capabilities and comprehensive reporting tools empower advertisers to optimize their campaigns for maximum results.”

Conclusion

The top mobile ad networks in 2020 offer businesses a wide range of advertising solutions to boost their advertising success. Whether it’s leveraging the massive reach and targeting capabilities of Facebook/Instagram, the integration with Google’s powerful advertising ecosystem through AdMob, or the advanced targeting and optimization capabilities provided by platforms like Smaato, Unity, InMobi, and MobFox, businesses have numerous options to reach their target audience effectively.

Furthermore, platforms like Apple Search Ads, Perform (CB), Moburst, Yahoo Developer Network, and many others offer unique features and capabilities that cater to specific advertising needs and goals.

By selecting the right combination of mobile ad networks and optimizing their campaigns based on performance data and analytics, businesses can significantly increase their advertising success and drive higher engagement and conversions.

FAQ

1. What are the top mobile ad networks of 2020 and what criteria were used to determine their ranking?

The top mobile ad networks of 2020 include Google AdMob, Facebook Audience Network, and Unity Ads. These networks have proven to be highly effective in reaching a large mobile audience and generating revenue for advertisers.

Several criteria were considered to determine their ranking. These include the size and reach of the network, targeting capabilities, ad formats offered, quality of ad inventory, and the overall performance of the network. Factors like the ease of integration, ad targeting options, user engagement, and ad quality also played a significant role in ranking these networks as the top choices for mobile advertising in 2020.

2. How have the rankings and market shares of the top mobile ad networks in 2020 changed compared to previous years?

The rankings and market shares of the top mobile ad networks in 2020 have seen some notable changes compared to previous years. While Google’s ad network, Google Ads, continues to dominate the market with a substantial share, Facebook’s mobile ad network, Facebook Ads, has been gaining ground and is now recognized as a significant player in the industry. This can be attributed to the increasing user engagement on Facebook’s platforms and the company’s effective ad targeting capabilities.

Additionally, there has been a rise in the popularity of programmatic advertising platforms like Unity Ads and AppLovin. These platforms have witnessed significant growth and have earned a larger portion of the market share. Their success can be attributed to their ability to deliver highly targeted and personalized advertisements, making them attractive options for app developers and advertisers. Overall, the mobile ad network landscape in 2020 has witnessed some shifts in rankings and market shares, with Facebook Ads and programmatic advertising platforms making notable gains against traditional players like Google Ads.

3. Are there any emerging mobile ad networks in 2020 that show potential to challenge the dominance of the established players?

Yes, there are emerging mobile ad networks in 2020 that show potential to challenge the dominance of established players. One such network is Vungle, which has gained traction with its personalized video ads and strong targeting options. Vungle’s innovative approach to ad formats and its focus on user engagement sets it apart from traditional networks and positions it as a competitive player in the mobile ad space.

Another emerging network is IronSource, which offers a comprehensive platform for app monetization and user acquisition. IronSource’s data-driven approach and advanced targeting capabilities allow app developers to optimize their ad campaigns and maximize revenue. With its rapid growth in recent years, IronSource is expected to give established players a run for their money in 2020 and beyond.

4. What strategies or technologies are the top mobile ad networks using in 2020 to optimize ad targeting and improve user engagement?

In 2020, top mobile ad networks are leveraging various strategies and technologies to optimize ad targeting and enhance user engagement. One crucial strategy is the utilization of machine learning and artificial intelligence (AI) algorithms. These advanced technologies help ad networks analyze vast amounts of user data, including demographics, preferences, and browsing behavior, to deliver personalized and highly targeted advertisements to individual users. By understanding users’ interests and preferences, mobile ad networks can deliver ads that are more relevant and likely to capture users’ attention, thus improving engagement.

Another strategy employed by top mobile ad networks is the use of native advertising. Rather than displaying intrusive banner ads or pop-ups, native ads are seamlessly integrated into the user experience, mimicking the format and style of the app or website. This approach ensures that the ads are less disruptive and more engaging for users. Additionally, mobile ad networks are increasingly utilizing location-based targeting, leveraging the GPS function in smartphones to deliver ads relevant to users’ geographical location. This strategy enables ad networks to provide users with location-specific offers and promotions, making the ads even more tailored to individual user interests and increasing engagement levels.