In today’s digital age, businesses are becoming increasingly aware of the importance of online advertising to reach their target audience. And when it comes to online advertising, Google Ads undoubtedly takes center stage.
But did you know that you can take your Google Ads campaigns to a whole new level with promotion assets? These assets not only make your text ads more eye-catching but also allow you to customize them in different formats and languages.
The best part? You can easily update and schedule these promotions, making it a breeze to stay ahead of the competition.
So, if you’re looking to boost your online presence and maximize your ROI, read on to discover the power of Google Ads promotion assets.
google ads promotion
Google Ads offers promotion assets that can enhance the value of Search Network text ads. These assets, which appear below the ad in an attention-grabbing format, can include 2 lines of text providing details about the promotion.
They can be displayed in various formats and languages, appearing at the top and bottom of Google search results. Best suited for special events or holidays, these promotion assets can offer discounts and specify requirements.
The great advantage is that they can be easily updated without creating new text ads and edited without losing performance data. The scheduling of promotion assets is flexible based on dates and times and can be added at the account, campaign, or ad group level.
Importantly, these assets are free to add, with advertisers only being charged when users click on the ad. Occasion-specific promotion assets take priority over generic ones.
Furthermore, promotional codes are available to offer credits to the advertiser’s account, which are distributed by Google and its partners. Most offers are aimed at new advertisers with new accounts, and it’s crucial to note that promotional credits cannot be refunded if the account is canceled.
Advertisers can track the progress of their promotions and credit status on the Promotions page in the Google Ads account. It is recommended to regularly check the progress within manager accounts.
It’s important to remember that promotional credits can only be applied to future advertising costs, and ads will continue to run and accrue costs once the promotional credit is depleted. Users who opt for manual payments must meet the spending requirements specified in the promotional material.
Additionally, any unused promotional credit from one month can be rolled over to the next month.
Key Points:
- Google Ads offers promotion assets to enhance the value of Search Network text ads.
- These assets can include 2 lines of text providing details about the promotion.
- They can be displayed in various formats and languages, appearing at the top and bottom of Google search results.
- Promotion assets can offer discounts and specify requirements, making them best suited for special events or holidays.
- They can be easily updated and edited without losing performance data.
- Advertisers can track the progress of their promotions and credit status on the Promotions page in the Google Ads account.
Sources
https://support.google.com/google-ads/answer/7367521?hl=en
https://support.google.com/google-ads/answer/6388096?hl=en
https://support.google.com/google-ads/answer/2393021?hl=en
https://www.howtogeek.com/706337/spend-50-and-get-100-in-google-ads-credit/
Check this out:
https://www.youtube.com/watch?v=oQw8pn-xgZY
💡 Pro Tips:
1. Be strategic with the timing of your promotion assets. Consider using them during special events or holidays when people are more likely to be in a buying mindset.
2. Take advantage of the flexibility in scheduling promotion assets. You can set specific dates and times for them to appear, ensuring they align with your campaign goals.
3. Utilize promotion assets at different levels of your account. You can add them at the account, campaign, or ad group level, giving you more control over where and when they appear.
4. Don’t forget to regularly check the progress of your promotions and credit status. You can do this on the Promotions page in your Google Ads account or within your manager account for a comprehensive view.
5. Maximize your promotional credits by applying them to future advertising costs. Remember that once the credit is used up, your ads will continue to run and accrue costs, so plan your budget accordingly.
1. Value Of Promotion Assets In Google Ads
Google Ads promotion assets offer advertisers a powerful tool to enhance the effectiveness of their Search Network text ads. These assets appear below the ad in an eye-catching format, grabbing the attention of potential customers.
By adding value to the text ad, promotion assets can significantly increase click-through rates and drive more traffic to a website.
2. Eye-Catching Format And Details Of Promotion
Promotion assets in Google Ads provide advertisers with the opportunity to include two lines of text that highlight the details of the promotion. This allows advertisers to showcase discounts, special offers, or any other unique selling points to entice potential customers.
The eye-catching format of promotion assets ensures that the information stands out and attracts the user’s attention.
3. Different Formats And Languages For Promotion Assets
Google Ads allows promotion assets to be displayed at the top and bottom of Google search results. This prime placement ensures maximum visibility and increases the chances of capturing user attention.
4. Placement And Visibility Of Promotion Assets In Google Search Results
Promotion assets are especially effective during special events or holidays when consumers are actively searching for products or services. Taking advantage of these occasions can significantly boost business sales and improve brand awareness.
5. Best Use Of Promotion Assets For Special Events Or Holidays
Promotion assets can include various types of discounts and requirements, such as percentage or dollar-off promotions, buy-one-get-one deals, or limited-time offers. These incentives not only capture the interest of potential customers but also create a sense of urgency, encouraging immediate action.
7. Easy Update And Editing Of Promotion Assets
One of the significant advantages of using promotion assets is that they can be edited without losing performance data. This means advertisers can make improvements to their promotions based on real-time insights and historical data, ensuring continuous campaign optimization.
8. Flexible Scheduling Of Promotion Assets Based On Dates And Times
Google Ads allows advertisers to schedule the appearance of promotion assets based on specific dates and times. This flexibility enables advertisers to align their promotions with marketing strategies or events, maximizing the impact of their campaigns.
Overall, Google Ads promotion assets provide a valuable and cost-effective way for advertisers to enhance the effectiveness of their Search Network text ads. These assets offer eye-catching formats, flexible scheduling, and the ability to include details of promotions in different languages.
By leveraging promotion assets during special events or holidays, advertisers can drive more traffic, increase conversions, and ultimately boost their business with PPC advertising.