In the world of gaming, where creativity meets technology, Unity Technologies stands at the forefront, empowering millions of talented individuals to bring their virtual worlds to life. But now, a thrilling acquisition is set to revolutionize the gaming landscape even further.
Enter Applifier – a game-changer in its own right. Unity is joining forces with this innovative company, integrating its game replay sharing and community service, Everyplay, into its already stellar development platform.
Brace yourself for a new era of gaming as Unity’s 6 million registered users prepare to unleash their imagination like never before. Get ready, gamers, for the fusion of two giants that will redefine the gaming experience.
Applifier
Applifier is a mobile game service provider that is being acquired by Unity Technologies. As part of this acquisition, Everyplay, a game replay sharing and community service, will be integrated into the Unity development platform.
Everyplay allows players to record, share, and discuss moments from their gameplay sessions. Currently, Everyplay has over 6 million registered mobile players and is growing at a rate of 1 million new users per month.
This acquisition also brings GameAds, a video ad network, to Unity. GameAds and Everyplay will work alongside Unity Cloud and its cross-promotion network.
Applifier’s focus is on enabling mobile game developers to acquire and monetize their audience through tools like Everyplay Replays and Everyplay GameAds. Overall, this acquisition enhances Unity Technologies’ offerings and provides game developers with more ways to engage and monetize their audience.
Key Points:
- Applifier is being acquired by Unity Technologies
- Everyplay, a game replay sharing and community service, will be integrated into Unity
- Everyplay has over 6 million registered mobile players and is growing at a rate of 1 million new users per month
- The acquisition also brings GameAds, a video ad network, to Unity
- Applifier’s focus is on enabling mobile game developers to acquire and monetize their audience
- This acquisition enhances Unity Technologies’ offerings for game developers
Sources
https://unity.com/our-company/newsroom/unity-technologies-acquire-applifier-bring-everyplay-social-gaming-community
https://www.crunchbase.com/organization/applifier
https://www.adweek.com/performance-marketing/applifier-cross-promotion/
https://pitchbook.com/profiles/company/55066-42
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💡 Pro Tips:
1. With the acquisition of Applifier, Unity Technologies is further expanding its reach in the mobile game development industry.
2. Integrating Everyplay into the Unity development platform will provide game developers with a powerful tool for sharing and promoting their games through gameplay replays.
3. The Everyplay community has seen significant growth, with over 1 million new users joining each month, making it a valuable platform for game developers to connect with a large audience.
4. The addition of GameAds to Unity’s portfolio will offer developers an effective way to monetize their games through video advertising.
5. Applifier’s success on Facebook in 2011 highlights their expertise in cross-promotion, which can benefit game developers looking to expand their player base.
1. Unity Technologies Acquires Applifier, A Mobile Game Service Provider
Unity Technologies, a leading company in the gaming industry, has announced that they are acquiring Applifier, a mobile game service provider. This acquisition is a strategic move by Unity Technologies to expand its reach in the mobile gaming market.
Applifier has established itself as a prominent player in the industry, and with this acquisition, Unity Technologies aims to further strengthen its position.
2. Everyplay Integrated Into Unity Development Platform
One of the key components of this acquisition is the integration of Everyplay, a popular game replay sharing and community service, into the Unity development platform. This integration will allow game developers using Unity to easily incorporate Everyplay’s functionality into their games, enhancing the user experience and creating a more interactive and engaging environment for players.
3. Everyplay Allows Recording, Sharing, and Discussion Of Gameplay Moments
Everyplay enables players to record, share, and discuss moments from their gameplay sessions. This innovative feature has gained significant popularity among gamers, as it allows them to showcase their skills, share their achievements, and engage with other players.
By integrating Everyplay into Unity, game developers will have the opportunity to provide their players with a platform to share their gameplay moments, fostering a sense of community and social interaction within their games.
4. Everyplay Has Over 6 Million Registered Mobile Players And Growing
With over 6 million registered mobile players, Everyplay has already established a considerable user base. What’s more impressive is that the platform is growing at a rate of 1 million new users per month.
This growth demonstrates the increasing demand for interactive and social features in mobile games. By incorporating Everyplay into the Unity development platform, Unity Technologies is capitalizing on this trend and offering game developers the tools to tap into this vast user base.
5. GameAds Video Ad Network Also Part Of The Acquisition
In addition to Everyplay, the acquisition of Applifier brings Unity Technologies the benefits of GameAds, a video ad network. GameAds provides game developers with opportunities to monetize their games through video advertisements.
This synergy between Everyplay and GameAds will enable Unity Technologies to offer a comprehensive monetization solution for game developers, thereby incentivizing the creation of more high-quality games.
6. GameAds And Everyplay To Work With Unity Cloud And Cross-Promotion Network
GameAds and Everyplay will work alongside Unity Cloud and its cross-promotion network. Unity Cloud is a comprehensive suite of tools and services that help game developers manage various aspects of their games, including analytics, monetization, and engagement.
By utilizing the capabilities of GameAds and Everyplay within Unity Cloud, game developers will have access to a wide range of resources to optimize their games and reach a larger audience.
7. Unity Technologies Known For 3D And 2D Development Tools
Unity Technologies has gained a reputation in the gaming industry for its exceptional 3D and 2D development tools. These tools have empowered countless developers to create visually stunning and highly immersive games.
With the acquisition of Applifier and the integration of Everyplay, Unity Technologies is further solidifying its position as a leader in providing innovative solutions for game development.
8. Applifier Focuses On Acquiring And Monetizing Mobile Game Audience
Applifier, the company being acquired by Unity Technologies, has primarily focused on enabling mobile game developers to acquire and monetize their audience. Their tools, such as Everyplay Replays and Everyplay GameAds, have allowed game developers to effectively engage with their players and generate revenue through advertisements.
This expertise in audience acquisition and monetization will be combined with Unity Technologies’ existing capabilities to offer game developers a comprehensive suite of tools for success.
9. Applifier Was Largest Cross-Promotion Network On Facebook In 2011
In 2011, Applifier made a significant impact by becoming the largest cross-promotion network on Facebook. Through their innovative solutions, they enabled game developers to reach and engage a massive user base on the popular social media platform.
This achievement demonstrated the effectiveness of Applifier’s cross-promotion strategies and their ability to drive user acquisition for game developers. This expertise will undoubtedly be leveraged to benefit game developers using Unity Technologies’ platform.
10. Everyplay Replays Integrated With Hundreds Of Games On iOS And Android
Everyplay Replays, a key feature of Everyplay, has already been integrated with hundreds of games on iOS and Android platforms. This integration allows players to easily record and share their gameplay moments with other enthusiasts.
The success of Everyplay Replays in establishing partnerships with numerous game developers is a testament to its value in enhancing the gaming experience and fostering a sense of community among players.
In conclusion, the acquisition of Applifier by Unity Technologies brings synergistic opportunities for both companies. The integration of Everyplay into the Unity development platform presents game developers with powerful tools to enhance user engagement, build communities, and monetize their games.
With GameAds and Unity Cloud working alongside Everyplay, Unity Technologies solidifies its position as a leader in providing comprehensive solutions for game developers in the ever-evolving mobile gaming landscape.