In the ever-evolving digital landscape, where attention spans are dwindling and competition for visibility is fierce, a captivating and eye-catching ad placement can make all the difference. And that’s where the 728×90 leaderboard ads come into play.
These popular display ads, strategically positioned at the top of webpages, demand attention with their optimal visibility and high revenue potential. However, in the quest for grabbing viewers’ attention, there’s a delicate balance to strike.
The challenge lies in avoiding overcrowding and confusion, ensuring that your brand’s values shine through amidst the clutter. Join us as we delve into the world of 728×90 leaderboard ads and unlock the secrets to a captivating and successful online advertising strategy.
728×90
The size 728×90 refers to leaderboard ads, which are display ads commonly placed at the top of webpages for immediate visibility. They are considered the second-best ad size and are popular in online advertising.
Leaderboard ads can be placed above the header, within content, and above the footer. The best position for these ads is above the fold to maximize visibility and click-through rates.
It is recommended to use leaderboard ads on every page as they earn high revenue per thousand impressions (RPM). However, placing them at the bottom of pages is not advised as they are rarely viewed or clicked on.
Only one leaderboard ad should be used per page, but if multiple ads are used, they should be differentiated. The 728×90 size is the smallest among the top five display ad sizes, but it is widely used and performs well.
It can be used in combination with other horizontal ad sizes, but overcrowding should be avoided.
Key Points:
- Leaderboard ads are commonly placed at the top of webpages for immediate visibility
- They can be placed above the header, within content, and above the footer
- Placing leaderboard ads above the fold maximizes visibility and click-through rates
- Leaderboard ads earn high revenue per thousand impressions (RPM)
- Placing leaderboard ads at the bottom of pages is not recommended
- Only one leaderboard ad should be used per page, but if multiple ads are used, they should be differentiated
Sources
https://theonlineadvertisingguide.com/ad-size-guide/728×90/
https://www.pexels.com/search/banner%20728×90%20design/
https://www.dimensions.com/element/leaderboard-ad-728-x-90
https://drawisland.com/728-90
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💡 Pro Tips:
1. Consider using lazy loading for below the fold placements of leaderboard ads to optimize page load times.
2. Avoid using sticky anchor ads with leaderboard ad placements as they may annoy users and negatively affect user experience.
3. Place leaderboard ads above the fold to maximize visibility and increase click-through rates.
4. Use leaderboard ads on every page of your website as they tend to earn a higher revenue per thousand impressions (RPM).
5. Avoid placing leaderboard ads at the bottom of pages as they are less likely to be viewed or clicked on by users.
728X90 – Leaderboard Ads Explained
Leaderboard ads, measuring 728×90 pixels, are a common form of display advertising used on websites. These ads are strategically placed at the top of webpages, providing immediate visibility to users.
With their long and thin shape, leaderboard ads are considered the second-best ad size and have gained popularity in the realm of online advertising.
Placements For Leaderboard Ads
Leaderboard ads can be placed in various locations on a webpage to optimize visibility and engagement. Common examples include above the header, within the content, or above the footer.
The best position, however, is above the fold – the portion of the webpage that is visible without scrolling. By placing the leaderboard ad above the fold, it maximizes the chance of being seen and clicked on by users.
Best Practices For Visibility And Click-Through Rates
To ensure the best visibility and click-through rates for leaderboard ads, certain practices should be followed. Firstly, utilizing lazy loading for below the fold placements can help improve load times and user experience.
Additionally, it is important to consider the use of sticky anchor ads. While they may generate reasonable revenue, they can also annoy users, so careful consideration should be given before implementing them.
Lazy Loading And Below The Fold Placements
Lazy loading is a technique used in web development to delay the loading of certain elements until they are needed. For below the fold placements, lazy loading can be implemented so that the leaderboard ad only loads when the user scrolls down to that portion of the page.
This helps to improve site performance and load times.
Considerations For Sticky Anchor Ads
Sticky anchor ads, which remain visible as the user scrolls down a page, can be an effective way to generate revenue. However, it is important to consider the impact on user experience.
While these ads may generate reasonable revenue, they can also annoy users if they obstruct the content or navigation. It is crucial to carefully consider the balance between revenue and user satisfaction before implementing sticky anchor ads.
Maximize Revenue With Leaderboard Ads
Leaderboard ads are known for their high revenue potential. It is recommended to use leaderboard ads on every page of a website, as they have the potential to generate high revenue per thousand impressions (RPM).
By utilizing this ad size consistently throughout a website, website owners can maximize their advertising revenue.
Avoid Bottom Page Placements
Placing leaderboard ads at the bottom of webpages is not recommended. These placements are rarely viewed or clicked on by users, as most users do not scroll all the way to the bottom of a page.
To ensure optimal visibility and engagement, it is best to place leaderboard ads in more prominent positions, such as above the fold.
Differentiating Multiple Leaderboard Ads
While it is generally recommended to use only one leaderboard ad per page, there may be instances where multiple ads are required. In such cases, it is crucial to differentiate the ads to avoid confusing users.
Design elements, color schemes, or content can be utilized to distinguish between the various leaderboard ads on a page.
Suitable Content And Careful Placement Considerations
Leaderboard ads are suitable for displaying text and small images due to their long and thin shape. However, when placing these ads on a website, it is important to carefully consider the content and placement to avoid confusion with other companies’ brand values.
Advertisements should align with the website’s overall theme and cater to the target audience’s preferences.
In conclusion, leaderboard ads measuring 728×90 pixels have become an integral part of online advertising, known for their immediate visibility and high revenue potential. To maximize their effectiveness, these ads should be strategically placed above the fold, with careful consideration given to placements below the fold and the use of sticky ads.
By following these best practices and considering content suitability, website owners can leverage leaderboard ads to optimize revenue and engage their target audience effectively.