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Online advertising has become an integral part of digital marketing strategies for businesses across various industries. In this highly competitive landscape, companies are constantly seeking innovative ways to streamline their advertising efforts and maximize their return on investment. One effective platform that has gained significant…
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Philip Kotler, renowned marketing professor, author, and consultant, has made significant contributions to the field of marketing since starting his career in the 1960s. His seminal work, "Marketing Management," first published in 1967 and now in its fifteenth edition, is considered the go-to textbook in…
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