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Content marketing has become an integral part of today’s advertising landscape. In simple terms, a content marketeer is someone who creates and disseminates valuable and relevant content with the intention of attracting and retaining a targeted audience. This approach to marketing has gained immense popularity over the past decade, as it allows brands to establish […]
A dummy activity is required when managing online advertising campaigns to ensure accurate tracking and measurement of data. This practice involves adding a non-actionable or non-interactive element to the campaign, which serves as a placeholder for tracking purposes. By following some simple rules, advertisers can effectively utilize dummy activities to optimize their online advertising efforts. […]
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