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Strategic Marketing Management 8th Edition By Alexander Chernev Pdf is a valuable resource for marketers and business professionals looking to enhance their understanding of strategic marketing. This comprehensive textbook offers a wealth of knowledge and insights into the principles and practices of strategic marketing, making it an essential tool for anyone involved in the field. […]
Marketing is a multifaceted field that has evolved from various branches of study. One such branch is economics, which forms the foundation of marketing principles. Economics focuses on the production, distribution, and consumption of goods and services within a society. Marketing borrows concepts from economics, such as supply and demand, in order to understand consumer […]
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