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An attention-grabbing fact: Did you know that in 2020, global digital ad spending reached a staggering $332 billion, marking a significant shift in the advertising landscape towards online platforms? One of the driving forces behind this transformation is the emergence of advertising networks presentations, which have revolutionized how businesses and marketers connect with their target […]
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Cost per thousand impressions (CPM) is a commonly used advertising metric that measures the cost an advertiser pays for one thousand impressions of their ad. The concept of CPM in advertising emerged in the early days of digital advertising when brands wanted to measure the reach and effectiveness of their online campaigns. CPM provides advertisers […]
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