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Programmatic buying is revolutionizing the world of online advertising. It has become a crucial component for advertising networks and online advertising services to streamline their operations and reach their target audience more effectively. But what exactly is programmatic buying? Programmatic buying can be defined as the automated process of buying and selling advertising space in […]
10 CPM, which stands for Cost Per Thousand Impressions, is a widely used metric in the world of online advertising. It refers to the cost an advertiser pays for one thousand ad impressions on a webpage or app. This metric has gained immense significance in today’s digital advertising landscape, as it allows advertisers to understand […]
Did you know that 67% of online consumers believe that online ads are more annoying than they were three years ago? Advertisements that are intrusive or disruptive can have a negative impact on the user experience, leading to ad-blocking and decreased revenue for businesses. In the competitive world of online advertising, it is essential for […]
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In today’s highly competitive digital era, businesses are constantly seeking innovative ways to reach their target audience and drive consumer engagement. One such strategy that has gained significant traction in recent years is Below-the-Line (BTL) marketing ideas. BTL marketing refers to non-traditional marketing tactics that focus on targeted and personalized communication with potential customers, rather […]
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Marketing Association Blog is a valuable resource for those seeking to expand their knowledge in the field of marketing. In today’s digital age, where online advertising services and advertising networks are dominant, having access to up-to-date information is crucial. This blog aims to provide just that, offering a wealth of articles, case studies, and insights […]