Step into a world where the power of advertising knows no bounds – where ideas are brought to life and messages dance on screens.
In 2017, brands seized the spotlight with impactful and thought-provoking advertisements.
From promoting healthy living to championing diversity, these ads captured hearts, challenged norms, and left an indelible mark on our society.
Come, embark on a journey through the captivating realm of 2017 advertisements, and witness the power of storytelling like never before.
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2017 advertisements
In 2017, there were numerous advertisements that stood out for their brilliance and creativity.
From KFC’s spoof advertisement poking fun at the clean eating community to Heineken’s campaign promoting unity despite opposing views, brands pushed boundaries and delivered memorable messages.
Other notable ads include Samsung’s use of VR technology to give an ostrich the ability to fly, Apple’s Earth-focused ad, and Coca-Cola’s subtly inclusive ad featuring LGBT characters.
The year also saw powerful campaigns from Macmillan Cancer Support, The New York Times, and Audi, tackling important societal issues.
Overall, 2017 was a year of impactful and thought-provoking advertisements.
Key Points:
- 2017 had numerous brilliant and creative advertisements that stood out.
- Notable ads included:
- KFC’s spoof on clean eating
- Heineken’s unity-promoting campaign
- Samsung’s VR ostrich
- Apple’s Earth-focused ad
- Coca-Cola’s inclusive ad with LGBT characters
- Powerful campaigns from:
- Macmillan Cancer Support
- The New York Times
- Audi
- In summary, 2017 was a year of impactful and thought-provoking advertisements.
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💡 Did You Know?
1. In 2017, the most expensive advertisement ever aired during the Super Bowl was a 90-second spot by Airbnb, costing a whopping $5 million. The ad showcased the diversity of people and places available for travelers to experience through Airbnb.
2. The first advertisement to be filmed in space aired in 2017. The company GoPro sent their HERO5 camera to the International Space Station, where NASA astronauts captured stunning footage for an ad promoting the camera’s durability and versatility.
3. One of the most controversial advertisements of 2017 was Pepsi’s “Live for Now” campaign featuring Kendall Jenner. The ad depicted a peaceful protest resolved by Jenner offering a can of Pepsi to a police officer, sparking widespread criticism for trivializing real-world struggles and social justice movements.
4. A unique advertisement technique used in 2017 involved scent marketing. Companies like Dunkin’ Donuts and KFC implemented scented bus stop ads, releasing aromas of coffee or fried chicken to entice nearby commuters and hungry passersby.
5. In 2017, Ikea released an ad titled “Where Life Happens” that cleverly tested viewers’ ability to recognize different living room settings. By offering a free pregnancy test within the ad, women who discovered they were pregnant could then redeem a discounted crib price. This clever use of interactive marketing garnered significant attention and praise.
KFC’S “Clean Eating Burger”: Satirical Take On Healthy Living Influencers
In 2017, KFC released a spoof advertisement called the “clean eating burger,” which cleverly poked fun at the increasingly popular trend of healthy living influencers and the clean eating community. This advertisement, which went viral and created quite a buzz, showcased KFC’s ability to tap into the zeitgeist and make light of societal trends while promoting their own brand.
The “clean eating burger” ad featured a group of ridiculously attractive, yoga-practicing, green-juice-drinking individuals who were happily indulging in KFC’s burger, complete with a perfectly manicured feather in the center. The ad playfully mocked the excessive efforts of healthy living influencers, who often go to great lengths to maintain a perfectly balanced diet.
By satirizing the clean eating community, KFC positioned their fast food as a guilty pleasure indulgence that could be enjoyed alongside a more balanced and practical lifestyle. This humorous take on the obsession with healthy eating struck a chord with audiences, generating significant attention and highlighting KFC’s ability to adapt their marketing strategy to current cultural trends.
- The “clean eating burger” spoof advertisement created by KFC in 2017 cleverly poked fun at the healthy living influencers and clean eating community.
- KFC successfully tapped into the zeitgeist and made light of societal trends while promoting their own brand.
- The ad featured ridiculously attractive, yoga-practicing, green-juice-drinking individuals indulging in KFC’s burger, playfully mocking the excessive efforts of healthy living influencers.
- By satirizing the clean eating community, KFC positioned their fast food as a guilty pleasure indulgence that could be enjoyed alongside a more balanced and practical lifestyle.
- This humorous take on the obsession with healthy eating generated significant attention and highlighted KFC’s ability to adapt their marketing strategy to current cultural trends.
Skittles’ “Romance The Rainbow”: Humorous Super Bowl Ad
Skittles, the popular fruit-flavored candy brand, made a splash during the Super Bowl ads in 2017 with their humorous ad titled “Romance the Rainbow”. This quirky commercial quickly stood out during the game, showcasing Skittles’ commitment to creativity and entertaining storytelling.
The “Romance the Rainbow” ad followed the story of a young man trying to get the attention of the girl next door by throwing Skittles at his window. However, instead of catching her attention, each Skittle was caught mid-air by eccentric characters, such as a bearded man on a horse and an opera singer.
Skittles’ Super Bowl ad was highly memorable due to its absurd and unexpected nature. The candy brand managed to set themselves apart from the traditional commercials by embracing a wacky storyline that resonated with audiences. Through humor and quirkiness, Skittles effectively reinforced their brand image as a fun and lighthearted treat for all ages.
Heineken’s “#Worldsapart”: Bridging The Gap Between Opposing Views
Heineken, the renowned beer brand, released a thought-provoking campaign in 2017 titled “#Worldsapart”. This advertisement aimed to challenge divisive opinions and showcase the power of finding common ground, emphasizing the idea that there is more that unites us than divides us.
The campaign featured individuals with opposing viewpoints on various topics,such as feminism, climate change, and transgender rights. These individuals were paired up without knowing each other’s beliefs and tasked with working together on a team-building exercise. As they collaborated, they discovered their differences and found common ground, ultimately revealing their own prejudices and biases.
Heineken’s “#Worldsapart” ad provided a powerful message about fostering understanding and empathy. By showing these individuals engaging in meaningful conversations and challenging their preconceived notions, the beer brand effectively highlighted the importance of open dialogue and finding common humanity despite differing opinions. The campaign successfully resonated with viewers, receiving widespread applause for tackling important social issues and promoting unity.
- The campaign aimed to challenge divisive opinions and showcase the power of finding common ground.
- Individuals with opposing viewpoints were featured.
- They were paired up without knowing each other’s beliefs and tasked with working together.
- The ad highlighted the importance of open dialogue and finding common humanity.
Macmillan Cancer Support: Exploring Life With A Cancer Diagnosis
Macmillan Cancer Support took a poignant and sensitive approach in their 2017 series of advertisements, delving into the everyday lives of individuals living with a cancer diagnosis. This campaign aimed to raise awareness about the realities of living with cancer and the emotional support provided by Macmillan Cancer Support.
The advertisements featured real people sharing their personal stories and experiences, often portraying the challenges and triumphs of their journey. Each story highlighted different aspects of the individual’s life, from family dynamics to work-life balance, while also showcasing the valuable role played by Macmillan Cancer Support in providing emotional and practical support.
Through their powerful storytelling, Macmillan Cancer Support humanized the cancer experience, allowing viewers to gain a deeper understanding of the challenges faced by those living with the disease. The campaign effectively conveyed the message that individuals with cancer are not defined solely by their diagnosis but are still living fulfilling lives with the help of support networks.
Overall, Macmillan Cancer Support’s advertisements successfully increased awareness and empathy for individuals living with cancer, encouraging donations and support for the organization’s vital services. They demonstrated the importance of portraying the human side of healthcare and the positive impact that support organizations can have on the lives of those facing challenging circumstances.
- Macmillan Cancer Support took a poignant and sensitive approach in their 2017 series of advertisements, delving into the everyday lives of individuals living with a cancer diagnosis
- The campaign aimed to raise awareness about the realities of living with cancer and the emotional support provided by Macmillan Cancer Support
- The advertisements featured real people sharing their personal stories and experiences, often portraying the challenges and triumphs of their journey
- Each story highlighted different aspects of the individual’s life, from family dynamics to work-life balance
- The campaign effectively conveyed the message that individuals with cancer are not defined solely by their diagnosis but are still living fulfilling lives with the help of support networks
FAQ
How do I find old ads?
One of the most effective methods to find old ads is by exploring periodicals. By perusing well-known magazines like Time, Life, or Reader’s Digest from different decades, you can uncover a treasure trove of advertisements. These publications often capture the spirit and trends of their time, making them a valuable resource for tracking down vintage ads. Additionally, libraries offer databases that contain a collection of television and printed ads. By utilizing these databases, you can access an extensive range of advertising material throughout history. Whether you are researching for academic purposes or simply curious about the past, these resources are a fantastic way to explore and discover old advertisements.
What is the most famous advert ever?
One of the most famous adverts ever is Apple’s “1984” commercial. Released during the Super Bowl in 1984, this groundbreaking advertisement introduced the Macintosh computer to the world. Directed by Ridley Scott, the ad depicted a dystopian society and featured a woman running with a sledgehammer to smash a giant screen displaying conformity. It revolutionized advertising, combining powerful imagery with a symbolic message that resonated with audiences.
Another highly renowned advert is Nike’s “Just Do It” campaign. Launched in 1988, this slogan became synonymous with the brand and ingrained itself in popular culture. The campaign featured numerous inspiring and influential figures, such as athletes Michael Jordan and Serena Williams, motivating viewers to push their limits and overcome challenges. It not only captured the essence of Nike’s brand ethos but also encouraged individuals to believe in themselves and pursue their dreams.
Why are Nike ads so successful?
Nike ads are exceptionally successful due to a combination of strategic marketing tactics. The brand’s collaboration with celebrities, influencers, and athletes adds immense value to their campaigns. By supporting both popular and lesser-known athletes with inspiring backstories, Nike establishes a powerful connection with its audience. This association with individuals who have traversed similar paths makes the brand’s communication more impactful, ultimately resonating with customers on a profound level.
Moreover, Nike’s marketing strategy capitalizes on the emotional appeal and motivation that stems from these athletes’ journeys. By showcasing stories of determination, resilience, and triumph, Nike taps into the universal desire for personal growth and success. These narratives capture people’s attention and inspire them to push their limits, reinforcing Nike’s position as a brand that empowers individuals to achieve their goals. Consequently, their ads are able to effectively captivate viewers, evoke strong emotions, and ultimately drive consumer engagement and loyalty.
Can I see my ad history?
Yes, you can easily access your ad history by signing in to Google Ads. Once signed in, simply navigate to the page menu on the left and click on “Change history.” Here, you will find counts of different change types below the performance graph. To view changes from a specific type, you can click on it to filter the list accordingly. This feature allows you to review and track the adjustments made to your ads over time, enabling you to monitor and optimize your advertising strategies effectively.