Step into a world of mesmerizing storytelling and captivating visuals as we explore the 10 best ads that will leave you wanting for more.
From playful and catchy campaigns to thought-provoking and inspiring commercials, each of these advertisements takes you on a unique journey that will leave a lasting impression.
Get ready to be enchanted, inspired, and even moved by the power of advertising as we dive into these unforgettable creations.
Contents
- 1 10 best ads
- 2 Dumb Ways To Die – Metro Trains
- 3 Magical Place – Toys R Us
- 4 The Last Game – Nike
- 5 June: Life Is Better When You Share The Ride – Lyft
- 6 Back To The Start – Chipotle
- 7 No Palm Oil – Iceland
- 8 Viven Health’s Sepsis PSA
- 9 German Coastguard – Berlitz
- 10 Snickers Ad Featuring Mr. T
- 11 Dollar Shave Club’s ‘Our Blades Are Fucking Great’
- 12 FAQ
10 best ads
The 10 best ads include “Dumb Ways to Die” by Metro Trains, “Magical Place” by Toys R Us, “The Last Game” by Nike, “June: Life is Better When You Share the Ride” by Lyft, “Back to the Start” by Chipotle, “No Palm Oil” by Iceland, Viven Health’s sepsis PSA, “German Coastguard” ad for Berlitz language learning company, Snickers ad featuring Mr T, and Dollar Shave Club’s “Our Blades are F***ing Great” ad.
These ads stand out for their creative concepts, impactful messages, and successful branding.
Key Points:
- “Dumb Ways to Die”
- “Magical Place”
- “The Last Game”
- “June: Life is Better When You Share the Ride”
- “Back to the Start”
- “No Palm Oil”
- Vivien Health’s sepsis PSA
- “German Coastguard”
- Snickers ad featuring Mr T
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Dollar Shave Club’s “Our Blades are F***king Great” ad
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The ads are known for their creative concepts.
- The ads are known for their impactful messages.
- The ads are known for their successful branding.
- The “Dumb Ways to Die” ad is by Metro Trains and promotes safety.
- The “Back to the Start” ad is by Chipotle and focuses on sustainable farming.
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💡 Did You Know?
1. In 1984, Apple released one of the most iconic commercials of all time during the Super Bowl. Directed by Ridley Scott, the ad portrayed a dystopian society and introduced the Apple Macintosh, which ultimately went on to become a groundbreaking product.
2. The famous “Got Milk?” campaign, which aimed to promote milk consumption, began in 1993. The first commercial featured a history enthusiast named Aaron Burr, who couldn’t answer a radio contest question because his mouth was full of peanut butter and he didn’t have any milk to wash it down.
3. The Volkswagen “Think Small” ad campaign, created by the advertising agency Doyle Dane Bernbach in 1959, revolutionized the American advertising industry. The campaign featured minimalist visuals and highlighted the small size of the Volkswagen Beetle, challenging the conventional automotive advertising at the time.
4. The Guinness “Surfer” advertisement, released in 1999, involved a team of engineers, technicians, and designers working together for over six months to achieve the perfect wave. The powerful imagery and impactful voiceover captured the essence of the Guinness brand and remains one of the most memorable ads ever made.
5. The Old Spice “The Man Your Man Could Smell Like” campaign, launched in 2010, made use of a highly successful marketing strategy known as “response advertising.” It featured actor Isaiah Mustafa speaking directly to the camera, delivering humorous and memorable monologues, which became an instant viral sensation and revitalized the brand.
Dumb Ways To Die – Metro Trains
Metro Trains’ Dumb Ways to Die ad campaign captured the attention of audiences around the world. The campaign featured an animated video with catchy music and adorable characters, all highlighting the various ways people can put themselves at risk near trains. The ads aimed to promote rail safety in a playful and memorable way, with lyrics like “Set fire to your hair” and “Eat medicine that’s out of date.” The overall message was to emphasize the importance of being cautious and responsible around trains.
This campaign struck a chord with viewers due to its unique and innovative approach. The combination of cute characters, humorous lyrics, and a catchy tune made the ad immediately likable and shareable. The video quickly went viral, gaining millions of views on YouTube and generating significant engagement on social media platforms.
The ad’s success can be attributed to its ability to blend entertainment with an important message.
Metro Trains’ Dumb Ways to Die succeeded in raising awareness about rail safety while leaving a lasting impression on its audience.
- The campaign featured an animated video with catchy music and adorable characters.
- The ads aimed to promote rail safety in a playful and memorable way.
- The combination of cute characters, humorous lyrics, and a catchy tune made the ad likable and shareable.
- The video quickly went viral, gaining millions of views on YouTube and generating significant engagement on social media platforms.
Magical Place – Toys R Us
Toys R Us’ “Magical Place” ad transported audiences into a world of imagination and wonder. The ad showcased children playing with various toys, displaying their boundless creativity and joy. The ad aimed to capture the essence of childhood while highlighting the wide range of toys available at Toys R Us.
The ad’s captivating visuals, coupled with a heartwarming soundtrack, evoked feelings of nostalgia and a sense of longing for a simpler time. By tapping into the emotions associated with childhood memories, Toys R Us successfully connected with audiences on a deep level. The ad reminded viewers of the magic and excitement that toys can bring, positioning Toys R Us as the go-to destination for all things playtime.
- The ad transported audiences into a world of imagination and wonder.
- It showcased children playing with various toys, displaying their boundless creativity and joy.
- The ad aimed to capture the essence of childhood while highlighting the wide range of toys available at Toys R Us.
- The ad’s captivating visuals, coupled with a heartwarming soundtrack, evoked feelings of nostalgia and a sense of longing for a simpler time.
- By tapping into the emotions associated with childhood memories, Toys R Us successfully connected with audiences on a deep level.
- The ad reminded viewers of the magic and excitement that toys can bring, positioning Toys R Us as the go-to destination for all things playtime.
The Last Game – Nike
Nike’s “The Last Game” ad captivated viewers with its thrilling animated journey that went beyond traditional advertising. The ad brought to life soccer stars in animated form, who faced off against evil clones playing safe and predictable football. The central theme emphasized the importance of taking risks and embracing individuality, showcasing the beauty of the game.
Nike’s commitment to empowering athletes and pushing boundaries was evident throughout the ad. By featuring well-known football players, the ad resonated with both sports enthusiasts and casual viewers. “The Last Game” was visually stunning and carried a powerful message, inspiring viewers to challenge conventions and unleash their full potential.
Key Points:
- Animated ad transcended traditional advertising
- Featured real-life soccer stars against evil clones
- Emphasized the beauty of taking risks and embracing individuality
- Showcased Nike’s commitment to empowering athletes
- Resonated with sports enthusiasts and casual viewers
- Inspired viewers to challenge conventions and unleash their full potential.
Lyft’s “June: Life Is Better When You Share The Ride” ad campaign focused on the theme of community and connection. The campaign highlighted the benefits of ride-sharing, emphasizing how it brings people together and creates meaningful interactions. The ad showcased diverse groups of individuals sharing rides, engaging in conversations, and forming unexpected friendships.
Through its heartfelt storytelling approach, Lyft succeeded in positioning itself as not just a transportation service but as a facilitator of human connections. The ad encouraged viewers to rethink their perception of ride-sharing by highlighting the positive impact it can have on people’s lives. Lyft’s “June” campaign effectively tapped into the universal desire for community and belonging, making it a standout in the advertising landscape.
- The campaign focused on the theme of community and connection
- It highlighted the benefits of ride-sharing
- Showcased diverse groups of individuals sharing rides, engaging in conversations, and forming unexpected friendships
- Positioned Lyft as a facilitator of human connections
- Encouraged viewers to rethink their perception of ride-sharing
- Highlighted the positive impact ride-sharing can have on people’s lives
Back To The Start – Chipotle
Chipotle’s Back to the Start ad made a bold and thought-provoking statement about sustainable farming and responsible food sourcing. The ad, set to a haunting rendition of “The Scientist” by Coldplay, portrayed the transformation of a farmer who moved away from industrialized farming towards sustainable practices. It vividly illustrated the negative impact of mass farming on animals and the environment, urging viewers to contemplate the repercussions of their food choices.
Through this ad, Chipotle not only positioned itself as a fast-food chain but also as a champion of sustainability. By aligning with the message of sustainability, the company showcased their commitment to ethical practices, resonating with consumers who value transparency and responsible consumption. Back to the Start served as a powerful reminder, emphasizing the significance of supporting businesses that prioritize sustainability and the well-being of our planet.
No Palm Oil – Iceland
Iceland’s “No Palm Oil” ad campaign shed light on the environmental impact of palm oil production. The ad featured an animated orangutan named Rang-tan, highlighting the destruction of rainforests caused by palm oil cultivation. The ad called on viewers to be conscious consumers and choose products that do not contribute to deforestation.
The campaign sparked conversation and raised awareness about the devastating effects of palm oil production on biodiversity and indigenous communities. Iceland’s powerful ad garnered attention not only for its emotional storytelling but also for its bold decision to be the first major supermarket to remove palm oil from its own-brand products. By taking action and aligning their business practices with their message, Iceland solidified themselves as leaders in the fight against deforestation.
Viven Health’s Sepsis PSA
Viven Health’s sepsis PSA tackled the critical issue of sepsis, which is often overlooked. The ad focused on a woman experiencing sepsis symptoms and emphasized the urgency and potential consequences of ignoring them. By highlighting the importance of early detection and prompt medical attention, the ad aimed to educate viewers about sepsis signs and encourage them to seek help.
The PSA effectively conveyed the seriousness of sepsis while providing actionable information for viewers to recognize and respond to the condition. Viven Health’s ad played a crucial role in raising awareness about sepsis, potentially saving lives by prompting people to seek medical help at the earliest signs of the illness.
German Coastguard – Berlitz
Berlitz’s “German Coastguard” ad effectively showcased the significant impact of language proficiency, using humor to emphasize the necessity for effective communication. The ad humorously portrayed a German coastguard struggling to comprehend a distress call due to his limited English skills, resulting in chaos that emphasized the critical consequences of language barriers during emergency situations.
Through this advertisement, Berlitz successfully positioned themselves as the go-to solution for language learning, highlighting the importance of their expertise. The clever and humorous approach not only entertained viewers but also effectively conveyed the value of language proficiency. Ultimately, Berlitz’s “German Coastguard” ad effectively demonstrated the power of language in bridging gaps and avoiding misunderstandings.
Snickers Ad Featuring Mr. T
The Snickers’ ad featuring Mr. T leveraged humor and nostalgia to promote their product. The ad showed Mr. T teaching a group of young men about the importance of being true to themselves and then giving them Snickers bars as a reward.
The campaign creatively tapped into Mr. T’s iconic personality and catchphrase, “I pity the fool,” connecting it to the idea that hunger can bring out the worst in people.
The ad’s humorous approach, along with the familiar face of Mr. T, made it instantly recognizable and engaging for viewers. Snickers effectively communicated their brand message of satisfying hunger and avoiding mood swings, positioning their product as the solution.
The ad successfully stood out in a crowded advertising landscape, leaving audiences with a smile and a craving for a Snickers bar.
Dollar Shave Club’s ‘Our Blades Are Fucking Great’
Dollar Shave Club’s “Our Blades Are Fucking Great” ad quickly became a cult favorite among viewers. The ad featured the company’s CEO, Michael Dubin, delivering a humorous and irreverent monologue that poked fun at the traditional razor industry. The straightforward approach and colorful language instantly captured attention and sparked conversation online.
The ad’s unconventional and edgy tone helped Dollar Shave Club differentiate itself from established razor brands. It positioned the company as a disruptor in the industry, offering quality razors at an affordable price without the need for gimmicks. The ad’s success also showcased the power of humor and authenticity in capturing audiences’ attention and breaking through the noise of traditional advertising.
These ads have raised the bar in creative marketing.
- The Dollar Shave Club ad, “Our Blades Are Fucking Great”, became a cult favorite among viewers.
- The CEO, Michael Dubin, delivered a humorous and irreverent monologue in the ad.
- The ad differentiated Dollar Shave Club from established razor brands.
- Dollar Shave Club positioned itself as a disruptor in the industry.
- The company offers quality razors at an affordable price without gimmicks.
- The ad’s success showcased the power of humor and authenticity in capturing audiences’ attention.
- The ad broke through the noise of traditional advertising.
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FAQ
What is the best ads in the world?
One of the best ads in the world is Apple’s “1984” commercial, which aired during the Super Bowl in 1984. This iconic ad, directed by Ridley Scott, introduced the Macintosh computer and is widely regarded as a masterpiece in advertising. With its dystopian imagery and powerful message, the ad successfully captured attention and changed the way people thought about personal computers.
Another contender for the best ad is Dove’s “Real Beauty Sketches” campaign. This innovative ad, released in 2013, aimed to challenge societal perceptions of beauty and self-image. By conducting an experiment where a forensic artist drew women based on their own description and then based on others’ descriptions of them, Dove conveyed a powerful message about self-esteem and the importance of internal beauty. This emotionally resonant ad resonated with viewers and generated widespread conversation and praise.
What is the most famous ad in the world?
The most famous ad in the world could arguably be Nike’s “Just Do It” campaign from 1988. This iconic slogan not only encapsulates the brand’s values and mission, but has become a cultural and motivational mantra for individuals pursuing their goals and dreams. Through its simplicity and power, “Just Do It” has resonated with millions of people worldwide and has solidified Nike’s position as a leader in the sports industry.
Another contender for the most famous ad in the world is Google’s “Year in Search” campaign from 2017. This heartwarming and thought-provoking commercial showcases the power of Google’s search engine in capturing the collective experiences and emotions of a year. It serves as a reminder of the significant moments and events that shape our lives and highlights the role that Google plays in bringing information and connections to people’s fingertips. “Year in Search” not only showcases Google’s technological prowess but also evokes a sense of nostalgia and unity in its viewers.
What are some great advertisements?
One great advertisement is the Apple iPod silhouettes campaign. This iconic series of ads featured people dancing and moving in vibrant colored backgrounds while listening to music on their iPods. These simple yet dynamic silhouettes conveyed the message that the iPod was not only a stylish accessory but also a means to experience music in a fun and immersive way.
Another memorable advertisement is the KFC “FCK” apology. When KFC faced a chicken shortage that resulted in temporarily closing many of their stores in the UK, they responded with a clever and humorous full-page ad in a popular newspaper. The ad rearranged the letters in the KFC logo to “FCK” with the headline “We’re sorry.” This brilliantly acknowledged the situation, used humor to defuse the tension, and showed accountability, resonating with customers and earning positive attention for the brand.
Who has the biggest ads?
Amazon’s advertising empire reigns supreme, claiming the crown for the largest ads. By investing a staggering 13.5 billion U.S. dollars in advertising in 2022, they secured their place at the top. However, formidable competitors such as Comcast, Procter & Gamble, Walt Disney, and Alphabet (Google) also showcased their prominence in the advertising world, creating a fierce battleground for the largest ads.