Top iOS Publishers: Unleashing the Secrets Behind their Success
Discover the giants of the mobile app world, the top iOS publishers who dominate various categories.
From gaming powerhouses like Tencent and Gameloft to tech titans Apple and Google, these industry leaders are shaping the future of mobile entertainment.
But the landscape is ever-evolving, with emerging players like Meta and Voodoo making their mark.
Explore the dynamic world of app publishing and delve into the successes of these innovative companies.
Table of Contents
The top iOS publishers include Tencent, Naver, Electronic Arts, Square Enix, IAC Mobile, and Gameloft.
Tencent is the leading publisher, with 121 apps reaching No.
1 on the iPhone free apps chart, notably including the highly successful game PUBG Mobile.
Naver ranks second with 74 apps hitting No.
1, while Electronic Arts dominates the paid apps category with 72 top-ranked apps.
Gameloft tops the publishers on the top grossing apps chart with 89 No.
1 apps.
Overall, the top iOS publishers are Apple, GAMEVIL, and Tencent.
Key Points:
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💡 Did You Know?
1. The top iOS publisher, by revenue, is currently Tencent, a Chinese multinational conglomerate. Tencent’s mobile games, such as “Honor of Kings” and “PUBG Mobile,” have gained immense popularity worldwide.
2. One of the top iOS publishers, Supercell, has its headquarters located in Helsinki, Finland. Despite its small team of around 300 employees, Supercell has created highly successful games like “Clash of Clans” and “Brawl Stars.”
3. The top iOS publisher, Zynga, was originally founded in 2007 by Mark Pincus with the mission of connecting the world through games. Zynga gained significant recognition with games like “FarmVille” and “Words with Friends.”
4. Among the top iOS publishers, Electronic Arts (EA) is known for its extensive gaming catalog, including popular titles like “The Sims Mobile” and “FIFA Mobile.” Founded in 1982, EA has established itself as one of the longest-standing and most influential publishers in the gaming industry.
5. The top iOS publisher, Activision Blizzard, is the result of a merger between Activision and Vivendi Games in 2008. While renowned for its console and PC games like “Call of Duty” and “World of Warcraft,” Activision Blizzard has also made its mark on the mobile gaming market with titles like “Candy Crush Saga” and “Hearthstone.”
Tencent, the Chinese conglomerate, is the undisputed champion in iOS app publishing, with an impressive record of 121 apps reaching the No. 1 spot on the iPhone free apps chart. Among their many successful offerings, PUBG Mobile stands out as a particularly captivating game that has attracted millions of mobile gamers worldwide.
Tencent’s noteworthy success can be attributed to several key factors. First and foremost, they consistently deliver high-quality apps, which has undoubtedly contributed to their popularity and dominance. Additionally, their strategic marketing and extensive efforts in user acquisition have played a crucial role in propelling them to the top of the iOS publishing ladder.
Another key aspect of Tencent’s success lies in their ability to adapt to user demands and stay ahead of evolving trends in the mobile industry. By keeping a finger on the pulse of their audience, they have managed to consistently offer apps that resonate with users and meet their changing needs. This adaptability has allowed Tencent to maintain its leading position in the highly competitive iOS publishing market.
To summarize, Tencent’s unparalleled success in iOS app publishing stems from their commitment to delivering high-quality apps, strategic marketing and user acquisition efforts, and their ability to adapt to evolving trends in the mobile industry.
Naver, the South Korean internet company and owner of the widely popular chat app LINE, closely follows Tencent as the second highest iOS publisher. Naver’s impact on the iOS platform is undeniable, with an impressive 74 apps reaching the No. 1 spot on the free apps chart.
Naver’s success can be attributed to its ability to leverage the popularity of its flagship app, LINE. With a dedicated user base and a range of innovative features, LINE has become a staple for communication and social interaction.
Key points:
“Naver’s extensive app portfolio, combined with its focus on providing high-quality experiences to its users, has solidified its position as a leading iOS publisher.”
When it comes to the paid apps category on iOS, Electronic Arts reigns supreme. The renowned gaming company has an impressive track record, with a staggering 72 apps reaching the No. 1 spot. With popular titles such as FIFA, Madden NFL, and The Sims, Electronic Arts has captivated gamers around the world and generated substantial revenue through its paid apps.
Electronic Arts’ success can be attributed to its expertise in developing and publishing high-quality games with compelling gameplay and immersive experiences. Additionally, their strong brand recognition and loyal fanbase have further contributed to their dominance in the paid apps category.
Square Enix, the Japanese video game developer, is a strong contender in the mobile gaming industry, although it trails behind Electronic Arts in the paid apps category on iOS. However, Square Enix has managed to establish itself as a formidable player with an impressive track record of 44 apps reaching the No. 1 spot.
One of the key factors contributing to Square Enix’s success is its iconic franchises, such as Final Fantasy and Dragon Quest. These beloved series have garnered a devoted fanbase over the years and continue to deliver engaging gameplay experiences. By leveraging these strong intellectual properties, Square Enix has been able to maintain a consistent level of quality in its games.
Through a combination of innovative game design, captivating storytelling, and stunning visuals, Square Enix has secured a significant share of the paid apps market on iOS. Gamers are drawn to the immersive worlds that Square Enix creates, which offer a rich and fulfilling gaming experience.
In conclusion, Square Enix’s success in the mobile gaming industry can be attributed to the company’s ability to leverage its iconic franchises and consistently deliver high-quality games. With 44 apps reaching the No. 1 spot, Square Enix has proven itself as a formidable player in the paid apps market on iOS.
IAC Mobile, the parent company of the immensely popular dating app Tinder, secures the sixth spot in the paid apps chart on iOS. With 28 apps reaching the No. 1 position, IAC Mobile has successfully monetized its user base and established itself as a leading player in the mobile app publishing industry.
The remarkable success of IAC Mobile can primarily be attributed to the immense popularity of Tinder. With its innovative approach to online dating and its ability to connect millions of people worldwide, Tinder has become a cultural phenomenon. Capitalizing on the appeal of Tinder, IAC Mobile strategically introduces various paid apps that cater to the diverse needs and interests of its user base.
Gameloft, the renowned French video game publisher, dominates the top grossing apps chart on iOS. With an impressive 89 apps reaching the No. 1 spot, Gameloft has proven its ability to generate substantial revenue through in-app purchases and monetization strategies.
Gameloft’s success can be attributed to its portfolio of highly engaging and visually stunning games. By constantly pushing the boundaries of mobile gaming and delivering experiences that captivate players, Gameloft has managed to secure a significant share of the top grossing apps market on iOS.
Following closely behind Gameloft in the top grossing apps category on iOS is none other than Electronic Arts. With an impressive 78 apps reaching the No. 1 spot, Electronic Arts has solidified its position as a leading player in terms of revenue generation.
Electronic Arts’ success in the top grossing category can be attributed to their ability to monetize their games effectively. This is achieved through various strategies, including:
These monetization methods, combined with Electronic Arts’ expansive portfolio of games, have allowed them to generate substantial revenue and secure their place among the top grossing apps on iOS.
Google has emerged as the top mobile app publisher across both Android and iOS platforms, surpassing the aforementioned publishers. With almost four times more app installs than its nearest competitor, Google’s reach and influence in the mobile app publishing industry are undeniable.
Google’s success can be attributed to its vast ecosystem of apps and services. From popular offerings like Google Search and YouTube to communication apps like Gmail and Google Drive, Google’s diverse portfolio has captured the attention and usage of billions of users worldwide. With their consistent focus on user experience and innovative features, Google has solidified its position as the top mobile app publisher.
“Google has solidified its position as the top mobile app publisher.”
Based on Apptopia data, the top 15 mobile app publishers on the iOS platform are:
These publishers have managed to capture the attention of iOS users with their range of apps and services, establishing a strong presence in the mobile app publishing industry.
On the Android platform, the top 15 mobile app publishers, based on Apptopia data, are:
Similar to the iOS platform, these publishers have successfully dominated the Android app market, showcasing their ability to captivate users and generate significant downloads.
In addition, the top iOS publishers, such as Tencent, Naver, Electronic Arts, and Gameloft, have effectively captured users’ attention with their high-quality apps and strategic marketing efforts. It is worth noting that Google holds a dominant position as a top mobile app publisher on both Android and iOS platforms, highlighting their influence in the industry. As the mobile app market continues to grow and evolve, these publishers are well-positioned to maintain their success and further revolutionize the app industry.
App publishers are professionals who navigate the complex process of developing and managing mobile applications. They play a pivotal role in organizing and streamlining the entire lifecycle of app development, ensuring an easier and more consistent availability of applications. These publishers find ingenious ways to monetize the apps, either through strategic placement of advertisements in the app interface or by offering paid features. With their expertise, app publishers contribute to enhancing user experiences and driving revenue for app developers.
The number of app publishers globally has reached approximately 792,000 in 2019’s third quarter, encompassing both the App Store and Google Play. Out of these publishers, the top 1 percent, which corresponds to around 7,920 publishers, were responsible for a staggering 23.6 billion unique installs, accounting for 80 percent of the total 29.6 billion downloads from both platforms combined. This highlights the significant concentration of downloads among a relatively small number of publishers in the app market.
When it comes to app publishing, Google undoubtedly reigns supreme. Its dominance extends beyond its Android platform, as it continues to be the unrivaled top publisher across both Android and iOS. Surpassing its closest competitor by nearly fourfold, Google’s app installations leave no doubt about its position as the largest app publisher in the world.
The cost of app publication varies depending on the platform. For Google Play, developers need to pay a one-time registration fee of $25 to get their app published. On the other hand, Apple requires developers to pay a yearly developer fee of $99 if they want their app to be available on the Apple App Store. These fees ensure a certain level of quality and support for the apps available on each platform.
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