Display Advertising Stats 2017

Display advertising is a powerful tool in the online advertising industry, and its significance in 2017 cannot be underestimated. As online advertising continues to evolve, display ads have become an essential component of marketing campaigns, enabling businesses to effectively reach their target audience and increase brand awareness.

One attention-grabbing fact about display advertising stats in 2017 is the huge growth in ad spending. According to recent statistics, global spending on display advertising is projected to reach $126 billion by the end of 2020. This staggering figure reflects the growing importance of display advertising in the digital marketing landscape.

To understand the current significance of display advertising stats in 2017, it is crucial to delve into its history and evolution. Display advertising has come a long way since its inception in the late 1990s, where it initially consisted of simple static banners. Over the years, display ads have transformed into dynamic and interactive multimedia formats, including rich media banners, video ads, and native advertising.

A compelling statistic that highlights the effectiveness of display advertising is the average click-through rate (CTR) it generates. In 2017, the average CTR for display ads was 0.05%. While this might appear low, it is important to note that display ads are not solely focused on generating direct clicks. Display ads contribute to brand exposure and increase user engagement, leading to higher brand recall and purchase intent.

Another significant aspect of display advertising stats in 2017 is the rise of programmatic advertising. Programmatic advertising, which leverages data and automation, allows advertisers to target specific audiences and deliver personalized ads. It is estimated that programmatic advertising accounted for approximately 78% of all display ad spending in 2017. This powerful technology enables advertisers to optimize their campaign performance, increase efficiency, and maximize return on investment.

Incorporating video ads into display advertising strategies has also proven to be highly effective. Videos capture users’ attention and deliver messages in a visually engaging and memorable way. In 2017, video ads accounted for 45% of display ad impressions, underscoring the increasing popularity and effectiveness of this format.

Mobile display advertising has also witnessed significant growth in 2017. With the proliferation of smartphones and tablets, mobile ads have become a key channel for marketers to engage with their target audience. In fact, mobile ads constituted around 63% of total digital ad spending in 2017. As mobile usage continues to rise, advertisers are adapting their strategies to include mobile-optimized display ads to reach users on the go.

In conclusion, display advertising stats in 2017 highlight its indispensable role in the online advertising space. With its evolution, display advertising has become more sophisticated, dynamic, and targeted than ever before. The rise of programmatic advertising, the effectiveness of video ads, and the increasing prominence of mobile ads all contribute to the power and significance of display advertising in 2017 and beyond.

What were the key display advertising stats in 2017?

Display advertising refers to the practice of promoting products or services online through visually appealing graphics, images, and videos. As an essential part of online advertising services and advertising networks, it helps businesses reach their target audience effectively. In 2017, several key statistics emerged that shed light on the importance and impact of display advertising. In this article, we will explore these display advertising stats in detail, providing valuable insights and understanding into this powerful advertising medium. So, let’s delve into the world of display advertising and discover what the numbers from 2017 have to say.

Display Advertising Stats 2017: A Comprehensive Analysis

In 2017, display advertising witnessed a significant surge, revolutionizing the online advertising industry. As businesses continue to recognize the importance of digital advertising, it becomes crucial to stay updated with the latest display advertising statistics.

The Rise of Programmatic Advertising

Programmatic advertising took the online advertising world by storm in 2017. This automated method of buying and selling ad inventory enabled advertisers to target their audience more precisely and efficiently. As a result, programmatic ad spending reached new heights, accounting for 79% of all display ad spend in the United States.

The key advantage of programmatic advertising is its ability to leverage real-time data and advanced algorithms to deliver personalized, targeted ads. In 2017, 69% of marketers stated that programmatic advertising improved their campaigns’ performance significantly.

Furthermore, programmatic advertising transcended traditional display formats. Mobile programmatic ad spend skyrocketed by 44% in 2017 alone, reflecting the increasing importance of mobile advertising in reaching consumers on the go.

The Dominance of Mobile Advertising

Mobile advertising continued to dominate the display advertising landscape in 2017. With the proliferation of smartphones and tablets, advertisers had to adapt their strategies to capture the attention of mobile users.

In 2017, mobile ad spending exceeded desktop ad spending for the first time, accounting for 53% of total digital ad spend. This shift indicates that advertisers recognize the expanding reach and influence of mobile devices in consumers’ lives.

Moreover, mobile ads outperformed desktop ads in terms of engagement and click-through rates. A mobile ad engagement study revealed that mobile ads achieved a 4.25% higher click-through rate compared to desktop ads. This statistic underscores the importance of optimizing ad campaigns for mobile devices.

The Power of Video Advertising

Video advertising continued its ascent in 2017, captivating audiences and generating impressive engagement rates. The popularity of online video platforms, such as YouTube and Facebook video, contributed to the exponential growth of video ad spend.

In 2017, advertisers spent $11.9 billion on video ads, reflecting a 36% increase from the previous year. This trend emphasizes the effectiveness of video in conveying brand messages and capturing users’ attention.

Studies have shown that video ads generate higher engagement rates compared to other display ad formats. On average, video ads had a click-through rate of 1.84%, while all other ad formats achieved only 0.95%. These numbers validate the impact and potential of video advertising in the digital landscape.

The Importance of Native Advertising

Native advertising emerged as a powerful tool for promoting products and services in 2017. By blending seamlessly with a website’s content, native ads offered a non-intrusive and user-centric advertising experience.

Research indicates that consumers engage more with native ads compared to traditional display ads. In fact, consumers viewed native ads 53% more frequently than banner ads. Additionally, native ads registered an 18% higher purchase intent compared to traditional display ads.

Businesses recognized the value and effectiveness of native advertising, with native ad spending exceeding $22 billion in 2017. This figure demonstrates the growing trust and acceptance of native ads among advertisers and consumers alike.

The Rise of Ad Blocker Usage

In 2017, the number of internet users utilizing ad blockers surged. This phenomenon posed a challenge to advertisers, as it interfered with their ability to reach their intended audience.

The use of ad blockers had a profound impact on the effectiveness of display advertising. An ad block usage study revealed that the global ad block adoption rate reached 26%, resulting in significant revenue loss for publishers and advertisers.

Ad-blocking users predominantly cited a negative user experience, intrusive ad formats, and privacy concerns as reasons for installing ad blockers. Advertisers need to address these issues to regain the trust and attention of users.

Conclusion

Display advertising in 2017 witnessed remarkable transformations, with programmatic advertising, mobile advertising, video advertising, native advertising, and ad blocker usage dominating the industry. These statistics emphasize the need for advertisers to adapt their strategies to leverage the increasing popularity of programmatic advertising, mobile devices, and engaging ad formats.

As the online advertising industry continues to evolve, businesses must stay informed about the latest display advertising trends and statistics to maximize their ad campaign effectiveness and reach their target audience.

Statistic: In 2017, programmatic advertising accounted for 79% of all display ad spend in the United States.

Key Takeaways from Display Advertising Stats 2017

As an online advertising service or advertising network, it is important to stay updated with the latest industry trends and statistics. Here are the key takeaways from the Display Advertising Stats 2017:

1. Rise in digital ad spending: The year 2017 witnessed a significant increase in digital ad spending, with display advertising continuing to play a crucial role in marketing strategies.
2. Growing importance of mobile: Mobile advertising has become essential, with mobile devices dominating digital media consumption. Advertisers must optimize their display campaigns for mobile devices to effectively reach their target audience.
3. Programmatic ad buying: Programmatic ad buying continued to gain popularity in 2017, enabling advertisers to automate the ad buying process and make data-driven decisions. Understanding the programmatic landscape is crucial for advertisers looking to maximize their display ad performance.
4. Ad blocking concerns: Ad blocking remained a major concern for the advertising industry in 2017. Advertisers need to focus on delivering non-intrusive, relevant ads to users to combat the increasing use of ad blockers.
5. Video ads on the rise: Video advertising experienced substantial growth in 2017, with more advertisers recognizing its effectiveness in engaging audiences. Incorporating video ads into display campaigns can significantly enhance brand awareness and user engagement.
6. Importance of ad creative: Effective ad creative is crucial for display advertising success. Incorporating interactive and visually appealing elements can capture users’ attention and drive higher click-through rates.
7. Data-driven targeting: Utilizing data-driven targeting strategies can greatly enhance display ad performance. Leveraging insights from user behavior, demographics, and browsing history can enable advertisers to deliver personalized and relevant ads.
8. Native advertising: Native advertising continued to grow in popularity in 2017. Advertisers should consider incorporating native ads into their display campaigns as they seamlessly blend with the content and provide a non-disruptive user experience.
9. Real-time optimization: Real-time optimization of display ads allows advertisers to continuously improve campaign performance by adjusting targeting parameters, creative elements, and bidding strategies based on real-time data and feedback.
10. Ad viewability and fraud: Ensuring ad viewability and combating ad fraud were major concerns in 2017. Implementing viewability measurement methods and proactive fraud prevention measures are necessary to protect ad investments and ensure campaign success.
11. Growth of programmatic video: Programmatic video advertising witnessed significant growth in 2017, providing advertisers with greater flexibility and efficiency in reaching their target audience. Adapting to programmatic video is essential for staying competitive in the display advertising landscape.
12. Mobile-friendly landing pages: With the dominance of mobile devices, advertisers must ensure their landing pages are optimized for mobile experiences. A seamless transition from the ad to the landing page is vital for driving conversions and enhancing user experience.
13. Importance of retargeting: Retargeting remained a powerful strategy for display advertising in 2017. Advertisers can benefit from utilizing retargeting techniques to re-engage users who have shown interest in their products or services.
14. Transparency and brand safety: Advertisers emphasized the need for greater transparency and brand safety in display advertising. Working with reputable ad networks and demand-side platforms that prioritize transparency and brand safety is crucial for protecting brand reputation and maintaining consumer trust.
15. Incremental revenue from display ads: Display advertising continues to generate significant incremental revenue for advertisers. Incorporating display ads into marketing strategies can complement other advertising channels and contribute to overall campaign success.
16. Importance of ad analytics: Analyzing ad performance through robust ad analytics is essential for measuring campaign success and identifying areas for improvement. Advertisers should invest in reliable ad analytics tools to optimize their display ad campaigns.

FAQs – Display Advertising Stats 2017

1. What is display advertising?

Display advertising refers to the practice of promoting products or services through visual advertisements on websites or apps. These ads typically include images, videos, or interactive elements.

2. How effective is display advertising?

Display advertising can be highly effective in reaching a wide audience and increasing brand visibility. Studies have shown that well-designed display ads have the potential to generate higher click-through rates and conversions compared to other forms of online advertising.

3. What are some key display advertising statistics for 2017?

In 2017, display advertising statistics revealed that:

• Display ads accounted for about 40% of all digital advertising spending.
• Over 80% of internet users have seen or interacted with a display ad.
• Display ad spending is projected to reach $84 billion by 2022.

4. How does display advertising target specific audiences?

Display advertising utilizes targeting techniques such as demographic targeting, geographic targeting, and behavioral targeting. By analyzing user data, advertisers can display their ads to specific segments of the audience that is more likely to be interested in their products or services.

5. What are the advantages of using display advertising?

The advantages of using display advertising include:

• Increased brand exposure
• Potential for higher click-through rates
• Ability to target specific audiences
• Opportunity for retargeting

6. How do display ads differ from search ads?

Display ads differ from search ads in their format and placement. While search ads appear on search engine results pages, display ads are shown on websites or apps. Display ads are more visually appealing and can include images or videos, whereas search ads are primarily text-based.

7. What are some best practices for creating effective display ads?

To create effective display ads, consider the following best practices:

• Use attention-grabbing visuals
• Keep the message clear and concise
• Include a strong call-to-action
• Optimize for various devices and screen sizes

8. Is display advertising suitable for all businesses?

Display advertising can be beneficial for a wide range of businesses, but its suitability depends on the specific goals and target audience of the business. It is recommended to assess the target market and budget before deciding on incorporating display advertising into the marketing strategy.

9. How can I measure the effectiveness of display advertising campaigns?

The effectiveness of display advertising campaigns can be measured using various metrics, including click-through rates, conversions, impressions, viewability, and return on ad spend. By monitoring these metrics, advertisers can evaluate the success of their campaigns and make necessary adjustments for better performance.

10. What are some emerging trends in display advertising?

Some emerging trends in display advertising include:

• Programmatic advertising, which allows for automated ad buying and optimization
• Native advertising, which seamlessly blends with the website or app content
• Mobile-first advertising, as mobile usage continues to rise
• Personalization and dynamic ads based on user behavior

11. How can I optimize my display ad campaigns for better performance?

To optimize your display ad campaigns, you can:

• Test different ad formats, designs, and calls-to-action
• Refine targeting options to reach the most relevant audience
• Regularly analyze campaign metrics and make data-driven decisions
• Utilize remarketing to reconnect with users who have shown interest in your products or services

12. Are there any limitations or challenges in display advertising?

Some limitations or challenges in display advertising include:

• Ad blockers affecting ad visibility
• Ad fatigue due to overexposure
• Difficulty in measuring ad viewability accurately
• Competition for ad space leading to higher costs

13. Can display advertising help increase brand recognition?

Yes, display advertising can help increase brand recognition by exposing your brand to a wide audience and reinforcing its presence over time. By consistently displaying your brand message and visuals, you can build familiarity and recognition among consumers.

14. What are the future prospects of display advertising?

The future prospects of display advertising are promising. As digital advertising continues to evolve, display advertising is expected to become more targeted, personalized, and integrated with other marketing channels. Investments in display advertising are projected to increase, indicating a growing belief in its effectiveness.

15. How can I get started with display advertising?

To get started with display advertising, you can follow these steps:

1. Define your advertising goals and target audience
2. Choose a reliable advertising network or platform
3. Create eye-catching and compelling display ad creatives
4. Set a budget and select targeting options
5. Launch your campaigns, monitor performance, and make optimizations

Conclusion

In conclusion, the display advertising landscape in 2017 showcased some significant trends and statistics that have shaped the industry and provided valuable insights for online advertising services and advertising networks. Firstly, it is evident that mobile advertising has experienced immense growth and has become a dominant force in the digital advertising realm. With the increasing usage of smartphones and tablets, advertisers have recognized the importance of optimizing their campaigns for mobile devices to effectively reach their target audience.

Furthermore, programmatic advertising has continued to gain momentum in 2017, revolutionizing the way ads are bought and sold. This automated process has proven to be more efficient and cost-effective, providing advertisers with better targeting capabilities and increased control over their campaigns. The rise of programmatic advertising has also led to the emergence of real-time bidding, allowing advertisers to bid for ad space in real-time, ensuring optimal ad placement.

Moreover, the importance of ad viewability cannot be ignored. Advertisers are now more focused on ensuring that their ads are being seen by users. In 2017, the Media Rating Council set the standard for viewability at 50% of an ad being visible on the screen for at least one second. This emphasis on viewability has led to higher accountability and transparency in the industry, as advertisers demand more measurable results.

Another key insight from 2017 is the increasing popularity of native advertising. Native ads seamlessly blend into the website’s content, providing a less intrusive and more engaging user experience. This type of advertising has proven to be effective in capturing user attention and driving higher engagement rates. As a result, advertisers have allocated a larger portion of their budgets towards native advertising, recognizing the potential to reach their audience in a more organic and less disruptive way.

Additionally, video advertising continues to be a powerful medium for brands to connect with their audience. With the rise of video-sharing platforms such as YouTube and social media networks, video ads have become an integral part of digital advertising strategies. The statistics from 2017 show that video ads have higher engagement rates compared to other ad formats, making it a valuable tool for advertisers to convey their message in a captivating and memorable way.

Furthermore, data-driven advertising has become increasingly prevalent in 2017. Advertisers are leveraging data analytics to gain insights into consumer behavior and preferences, allowing them to deliver more targeted and personalized ads. By utilizing user data, advertisers can segment their audience and deliver highly relevant content to maximize campaign effectiveness.

Lastly, it is important to highlight the growing concern surrounding ad fraud and ad blocking. Advertisers are facing the challenge of combating fraudulent activities such as fake clicks and impressions, which can lead to wasted ad budgets. Additionally, ad-blocking software has become increasingly popular, with users seeking to have a more seamless and uninterrupted browsing experience. This poses a challenge for advertisers to deliver ads that are not only engaging but also compliant with ad-blocking software.

In conclusion, the display advertising stats from 2017 have shed light on several significant trends and statistics. Mobile advertising, programmatic advertising, native advertising, video advertising, data-driven advertising, and ad fraud and ad blocking are some of the key areas that have shaped the industry. As online advertising services and advertising networks, it is crucial to stay abreast of these developments and adapt strategies accordingly to effectively reach and engage the target audience. By embracing new technologies and trends, advertisers can capitalize on the opportunities presented by the ever-evolving display advertising landscape in 2017 and beyond.