Bing Ads Certification Exam Answers 2017

Bing Ads Certification Exam Answers 2017 is an essential tool for individuals and businesses in the field of online advertising. As the digital landscape continues to evolve, staying up-to-date with the latest knowledge and best practices is crucial for success in this competitive industry.

Bing Ads Certification Exam Answers 2017 is an examination that tests individuals’ proficiency in using Bing Ads, Microsoft’s advertising platform. With the ever-increasing popularity of online advertising, mastering the skills required to effectively utilize such platforms has become a necessity for marketers, advertisers, and business owners alike.

This certification exam provides a comprehensive assessment of a candidate’s knowledge and understanding of Bing Ads, covering a wide range of topics including campaign creation, ad extensions, remarketing, and performance tracking. By passing the exam, individuals demonstrate their expertise in utilizing Bing Ads to drive traffic, generate leads, and increase conversions.

In today’s digital world, online advertising has become an integral part of marketing strategies. According to recent statistics, digital ad spending worldwide is projected to reach over $517 billion by 2023. Therefore, having a certification like Bing Ads Certification Exam Answers 2017 can significantly enhance one’s credibility and professional reputation in the online advertising industry.

Moreover, obtaining this certification can also lead to increased career opportunities and better job prospects. Many employers and clients now require candidates to have certifications to validate their skills and ensure they are up-to-date with the latest industry standards. Being Bing Ads certified sets individuals apart from their peers and provides a competitive edge in the job market.

Furthermore, Bing Ads Certification Exam Answers 2017 not only validates one’s knowledge but also serves as a means to acquire new skills and stay abreast of industry trends. The exam covers a wide range of topics that are essential for successful online advertising campaigns. By studying for the exam, individuals gain valuable insights that can be immediately applied to their advertising strategies, helping them optimize their campaigns and achieve better results.

In conclusion, Bing Ads Certification Exam Answers 2017 is a valuable certification for anyone involved in online advertising. With its diverse range of topics and practical applications, this certification not only validates one’s expertise but also enhances career opportunities and keeps professionals updated with the latest trends in the industry. Whether you are a marketer, advertiser, or business owner, obtaining this certification is a wise investment in your professional growth and success in the digital advertising realm.

What are the Bing Ads Certification Exam Answers 2017 and how can they benefit your online advertising strategy?

When it comes to achieving success in the competitive world of online advertising, staying updated with the latest trends, strategies, and tools is crucial. One effective way to enhance your knowledge and expertise in the field is by obtaining certifications. Bing Ads Certification is an industry-recognized credential that demonstrates your proficiency in online advertising through the Bing Ads platform. In 2017, Bing Ads released a set of certification exam answers that can help you pass the Bing Ads Certification Exam with flying colors. In this article, we will explore the Bing Ads Certification Exam Answers 2017, their significance in boosting your online advertising strategy, and how they can contribute to your overall success in the advertising network.

What is the Bing Ads Certification Exam?

The Bing Ads Certification Exam is a certification program offered by Microsoft that is designed to test and validate your knowledge of Bing Ads and its advertising features. By passing the exam, you can demonstrate your proficiency in using Bing Ads and become a Bing Ads Accredited Professional.

Why should you take the Bing Ads Certification Exam?

There are several reasons why you should consider taking the Bing Ads Certification Exam:

1. Enhance your credibility: The certification shows that you have achieved a certain level of expertise in Bing Ads, which can give you an edge over your competitors.
2. Improve your skills: Studying for the exam will help you gain a deeper understanding of Bing Ads and its features, allowing you to optimize your ad campaigns more effectively.
3. Access to exclusive benefits: As a Bing Ads Accredited Professional, you will gain access to specialized training, industry insights, and promotional offers.

What topics are covered in the Bing Ads Certification Exam?

The Bing Ads Certification Exam covers a wide range of topics related to Bing Ads and online advertising. Some of the key areas you will be tested on include:

• Creating and managing campaigns: This section assesses your knowledge of setting up campaigns, ad groups, and keywords, as well as managing budgets and ad scheduling.
• Targeting and optimization: You will be tested on your ability to target specific demographics, locations, and devices, as well as optimize your ad campaigns for maximum effectiveness.
• Measuring and reporting: This section focuses on your understanding of conversion tracking, performance measurement, and reporting tools available in Bing Ads.
• Understanding ad formats: You will need to demonstrate your knowledge of different ad formats, including text ads, product ads, and dynamic search ads.

How can you prepare for the Bing Ads Certification Exam?

Preparing for the Bing Ads Certification Exam requires a combination of studying and hands-on experience with Bing Ads. Here are some steps you can take to increase your chances of passing the exam:

1. Review the exam study guide: Microsoft provides an official study guide that outlines the topics and skills covered in the exam. Make sure to review this guide carefully and focus your studies accordingly.
2. Take the Bing Ads training courses: Microsoft offers free online training courses that cover the material you’ll need to know for the exam. These courses include video tutorials, in-depth articles, and interactive quizzes to test your knowledge.
3. Practice with Bing Ads: The best way to become familiar with Bing Ads is by using it. Create and manage your own ad campaigns, experiment with different targeting options, and analyze the results. This hands-on experience will help solidify your understanding of the platform.
4. Take practice exams: Microsoft provides practice exams that simulate the actual certification exam experience. These exams allow you to gauge your level of preparedness and identify areas where you may need to study more.

How do you register for the Bing Ads Certification Exam?

To register for the Bing Ads Certification Exam, follow these steps:

1. Visit the Bing Ads Certification page on the Microsoft Advertising website.
2. Click on the “Get Certified” button to access the Microsoft Learn platform.
3. Create a Microsoft Learn account or sign in using your existing Microsoft account.
4. Enroll in the Bing Ads Certification Exam by clicking on the appropriate course.
5. Follow the instructions to access the exam and begin the test.

What is the passing score for the Bing Ads Certification Exam?

The passing score for the Bing Ads Certification Exam is 80%. This means you need to answer at least 80% of the questions correctly in order to pass the exam and earn your certification.

Statistics on Bing Ads Certification Exam success

According to Microsoft Advertising, the pass rate for the Bing Ads Certification Exam is approximately 70%. This statistic highlights the importance of thorough preparation and studying the exam materials to increase your chances of success.

Key Takeaways: Bing Ads Certification Exam Answers 2017

As an online advertising service or advertising network, it is important to stay updated with the latest knowledge and strategies to stay ahead in the competitive landscape. The Bing Ads Certification Exam is a valuable resource that equips advertisers and marketers with the necessary skills to effectively utilize Bing Ads. In this article, we will explore the key takeaways from the Bing Ads Certification Exam Answers in 2017, providing insights and knowledge that can enhance your online advertising campaigns.

• The Bing Ads Certification Exam is designed to test your knowledge and expertise in utilizing Bing Ads to achieve advertising goals. This certification is an important credential that demonstrates your expertise to clients or employers who rely on Bing Ads for their online advertising campaigns.
• Being certified in Bing Ads helps you gain a competitive advantage. The field of online advertising is highly competitive, and having a Bing Ads Certification can differentiate you from others by showcasing your specialized skills and knowledge.
• The exam covers various aspects of Bing Ads and online advertising. Topics covered in the exam include campaign creation, optimization techniques, keyword research, bidding strategies, ad extensions, budget management, performance tracking, and ad formats.
• To pass the exam, you need to score at least 80%. It is essential to thoroughly study and understand the exam material to ensure success. Bing Ads provides study guides and resources to help you prepare for the exam.
• Keeping up-to-date with Bing Ads updates and features is crucial. The exam tests your knowledge on the latest features and functionalities of Bing Ads. Regularly staying updated with Bing Ads blog, announcements, and resources will help you tackle the exam effectively.
• Bing Ads Certification is valid for one year. After passing the exam, your certification is valid for one year before you need to renew it. This period allows you to showcase your expertise and maintain your credibility in the field.
• Being Bing Ads certified can open new career opportunities. Many employers or clients prefer to work with certified professionals, and having this certification can help you stand out when applying for jobs or seeking new clients.
• Understanding the fundamentals of search engine marketing (SEM) is crucial for Bing Ads certification. The exam covers various aspects of SEM, including keywords, ad groups, targeting options, and tracking conversions.
• Utilizing Bing Ads Editor is an important aspect covered in the certification exam. Familiarize yourself with the features and functionalities of Bing Ads Editor as it is an essential tool for managing and optimizing Bing Ads campaigns.
• Optimizing ad campaigns for mobile devices is an important consideration for Bing Ads certification. With the rise of mobile usage, being able to create and optimize ad campaigns for mobile devices is a crucial skill tested in the exam.
• Understanding the different bidding strategies and when to utilize them is essential. The exam covers bidding strategies such as manual bidding, automated bidding, target CPA bidding, and target return on ad spend (ROAS) bidding.
• Being able to analyze performance metrics and make data-driven decisions is a key component of Bing Ads certification. The exam tests your ability to interpret data, track conversions, and optimize campaigns based on performance results.
• Ad extensions play a significant role in Bing Ads campaigns. Understanding various ad extensions, such as location extensions, call extensions, and sitelink extensions, is vital for successful certification.
• Managing budgets effectively and efficiently is an important skill tested in the certification exam. The exam covers topics related to budget allocation, budget scheduling, and different budgeting strategies.
• Regularly monitoring and adjusting your Bing Ads campaigns is a key aspect of the certification. The exam emphasizes the importance of monitoring campaign performance and making necessary adjustments to optimize results.
• Understanding different ad formats and their impact on campaign performance is crucial for Bing Ads certification. The exam tests your knowledge on various ad formats, including text ads, product ads, app install ads, and dynamic search ads.

By gaining an understanding of these key takeaways from the Bing Ads Certification Exam Answers in 2017, you can enhance your expertise in utilizing Bing Ads for effective online advertising campaigns. Whether you are an advertiser, marketer, or aspiring professional in the field, the Bing Ads Certification Exam provides a valuable opportunity to showcase your skills and stay updated with the latest trends in online advertising.

FAQs for Bing Ads Certification Exam Answers 2017

1. What is the Bing Ads Certification Exam?

The Bing Ads Certification Exam is a test offered by Bing Ads to assess your expertise in online advertising and the Bing Ads platform.

2. Why should I get certified in Bing Ads?

Bing Ads certification demonstrates your proficiency in using the platform effectively, which can boost your credibility and career prospects in the field of online advertising.

3. How can I prepare for the Bing Ads Certification Exam?

There are various resources available including study guides, practice exams, and training materials provided by Bing Ads. It is recommended to review these resources and gain hands-on experience with the platform.

4. What topics are covered in the Bing Ads Certification Exam?

The exam covers a range of topics such as campaign set up, keyword research, ad creation, budget management, targeting options, performance tracking, and optimization techniques.

5. Is the Bing Ads Certification Exam free?

No, there is a fee associated with taking the exam. However, the certification is valid for one year and provides access to exclusive benefits and resources.

6. How long is the Bing Ads Certification Exam?

The exam consists of 100 multiple-choice questions that need to be completed within 120 minutes.

7. What happens if I fail the Bing Ads Certification Exam?

If you fail the exam, you will have the opportunity to retake it after a 24-hour waiting period. It is recommended to review your areas of weakness and study the relevant material before attempting again.

8. How long is the Bing Ads certification valid for?

The Bing Ads certification is valid for one year from the date of passing the exam. After that, you will need to renew your certification by retaking and passing the exam.

9. Is the Bing Ads Certification recognized in the industry?

Yes, the Bing Ads Certification is recognized and respected within the online advertising industry, showcasing your expertise in using the Bing Ads platform.

10. Can I add Bing Ads Certification to my resume?

Absolutely! Adding the Bing Ads Certification to your resume can make you stand out to potential employers and clients in the field of online advertising.

11. What are the benefits of being Bing Ads certified?

Being Bing Ads certified allows you to access exclusive resources, promotional offers, and community support. It also helps you gain credibility and potentially attract more clients or job opportunities.

12. Can I take the Bing Ads Certification Exam multiple times?

Yes, you can retake the exam if you do not pass or want to renew your certification. However, you can only retake the exam after the waiting period specified by Bing Ads.

13. Is the Bing Ads Certification Exam difficult?

The difficulty of the exam can vary depending on your knowledge and experience with the Bing Ads platform. However, thorough preparation and studying the relevant material can increase your chances of success.

14. Can I take the Bing Ads Certification Exam online?

Yes, the Bing Ads Certification Exam is available online. You can take the exam from the comfort of your own home or office, as long as you have a stable internet connection.

15. Where can I find more information about the Bing Ads Certification?

You can find more information about the Bing Ads Certification, including study materials and exam details, on the official Bing Ads website under the Certification section.

Conclusion

In conclusion, the Bing Ads Certification Exam in 2017 covered a wide range of topics that emphasize the importance of understanding and utilizing the features and tools offered by Bing Ads. The exam provided valuable insights into the advertising network, allowing advertisers to effectively target and engage their audience, increase brand visibility, and drive better results for their online advertising campaigns.

First and foremost, the exam highlighted the significance of optimizing campaigns for mobile devices. In today’s digital age, mobile is rapidly becoming the primary device for internet usage. Bing Ads recognizes this trend and provides advertisers with various tools and features to create mobile-friendly campaigns, such as call extensions, sitelink extensions, and device targeting options. By leveraging these tools, advertisers can effectively reach their target audience on mobile devices, increase click-through rates, and ultimately drive more conversions.

Additionally, the exam emphasized the importance of utilizing ad extensions to enhance the performance of ad campaigns. Ad extensions, such as sitelink extensions, call extensions, and location extensions, allow advertisers to provide additional information and engagement opportunities to their audience. By utilizing ad extensions, advertisers can improve their ad quality and relevance, increase their ad’s visibility and click-through rates, and ultimately drive more traffic to their website.

Another key point covered in the exam was the importance of utilizing audience targeting to reach the right people at the right time. Bing Ads offers several audience targeting options, such as remarketing, in-market audience targeting, and custom audience targeting. These options allow advertisers to segment their audience based on their browsing behavior, interests, and demographics, and deliver tailored ads to each segment. By utilizing audience targeting, advertisers can maximize their campaign’s effectiveness, increase their return on investment, and ultimately drive better results for their online advertising efforts.

Moreover, the exam emphasized the significance of regularly monitoring and optimizing ad campaigns. Bing Ads provides advertisers with various tools and reports, such as the Campaign Planner and the Performance Dashboard, to track the performance of their campaigns and make data-driven decisions. By analyzing the performance data, advertisers can identify areas for improvement, such as underperforming keywords or ad copies, and take necessary actions to optimize their campaigns for better results.

Lastly, the exam covered the importance of leveraging the Bing Ads Editor to efficiently manage and optimize ad campaigns. The Bing Ads Editor allows advertisers to make bulk changes to their campaigns, easily copy and paste ad groups and campaigns, and work offline. By utilizing the Bing Ads Editor, advertisers can save time and effort in managing their campaigns, and make quick changes to optimize their performance.

Overall, the Bing Ads Certification Exam in 2017 provided valuable insights and knowledge about the various features and tools offered by Bing Ads. By understanding and effectively utilizing these features and tools, advertisers can harness the full potential of Bing Ads to reach their target audience, increase brand visibility, and drive better results for their online advertising campaigns.