---
title: "Instant Approval Display Ad Network: Buy Global Traffic"
canonical: "https://froggyads.com/instant-approval-display-ad-network/"
markdown_url: "https://froggyads.com/instant-approval-display-ad-network.md"
description: "Understand instant approval display ad network through campaign-readiness checks, review requirements, policy compliance and realistic launch timing."
language: "en"
---

Display advertising buyer guide

# Instant Approval Display Ad Network

Understand instant approval display ad network through campaign-readiness checks, review requirements, policy compliance and realistic launch timing.

[Create My Free Account](https://premium.froggyads.com/#/signup)[Explore Display Ads](https://froggyads.com/display-advertising/)Self-serve control750+ SSP integrations20B+ daily impressions

![instant approval display ad network planning visual](https://froggyads.com/assets-redesign-2026/images/v69-display-ads-network-evaluation/instant-approval-display-ad-network-hero.svg)

Direct answer

## What Instant Approval Display Ad Network Means

Instant Approval Display Ad Network concerns the time and requirements needed to review a campaign. Fast review is useful only when the creative, destination, targeting and offer are compliant and complete. Approval speed does not guarantee delivery, quality or results. Treat the format as one component of an acquisition system, not as a result by itself. Define the primary event, the maximum acceptable acquisition cost and the evidence required to keep, pause or expand a source. For instant approval display ad network, eligible opens, landing-page loads, sessions and downstream actions are delivery signals. The final decision should use accepted leads, sales, installs, subscriptions or another backend outcome that the advertiser can verify.

01 • Format mechanics

## Understand How Display Ads Is Delivered

Display Ads use a visual display placement rendered inside a publisher page or compatible app environment using fixed or responsive creative dimensions. Delivery depends on placement availability, viewport, device, browser, publisher layout, viewability conditions, platform policy and supply-partner rules. Delivery can differ across operating systems, browsers, devices and supply partners, so preview the actual unit rather than assuming every impression looks identical. The campaign path normally includes an eligible impression, a platform decision, creative rendering, a click, a destination request and an attributed outcome. For instant approval display ad network, record where each identifier is created and where it can be lost. This map makes it easier to separate a creative problem from a landing-page problem, a tracking gap or a weak source.

02 • Audience fit

## Define the Audience and Eligible Use Case

Write down who can use the offer, where it is available, supported devices, language, age or policy restrictions and the action expected after the click. Display Ads can support direct-response, content promotion, app acquisition, lead generation and remarketing-style messaging when the offer and local rules allow it. For instant approval display ad network, start with required restrictions and a clear user reason to act. Do not use the format to disguise the advertiser, imitate a system warning or create a false sense of device risk. A narrow eligibility definition protects the budget and improves the quality of later source comparisons.

03 • Supply evaluation

## Evaluate Inventory and Source Transparency

The useful supply question is not only how much display volume exists. Ask which GEOs, devices, browsers, operating systems, categories and source identifiers are available, how frequently the same user may see the message and which controls can be applied after launch. Publisher websites and compatible app environments with eligible display placements, measurable rendering conditions and supply-partner controls for size, device, geo and placement context can vary substantially in engagement and downstream value. Preserve placement or source IDs, compare them under one conversion definition and document the reason for every whitelist, blacklist or bid adjustment. For instant approval display ad network, broad inventory is acceptable during discovery only when loss limits and tracking are already working.

04 • Destination system

## Build a Landing Experience That Earns Attention

A dependable display campaign uses a display creative that combines clear hierarchy, readable brand treatment, concise value proposition and a destination that matches the promise made in the ad. Assets should use truthful claims, appropriate dimensions, restrained animation, strong contrast and a landing page that loads quickly on the targeted device. Build several meaningfully different destination or offer angles, such as direct benefit, problem-solution, education and convenience, then change one major idea at a time. Keep the advertiser identity visible, avoid fake countdowns or fabricated social proof, and document the exact page version used for every campaign. Test loading speed, responsive rendering, navigation and the first meaningful action across supported devices. For instant approval display ad network, a page view or long session is not useful when the visitor cannot understand the offer or complete the accepted event.

**Connect the guide to live testing**

## Connect Instant Approval Display Ad Network to a controlled audience test

Make Connect Instant Approval Display Ad Network to a controlled audience test specific to Instant Approval Display Ad Network by tying it to the exact workflow, audience or commercial constraint described on this page. Review choices, established, Build, Landing, Experience and Earns together, because a strong result in one of them should not conceal a material failure in another. Do not scale the conclusion beyond the evidence window; repeat the check after the next meaningful change in volume, scope or audience. A controlled FroggyAds test can turn this section into measurable evidence: keep the conversion definition stable, preserve source identifiers and compare marginal performance before expanding.

[Create My Free Account](https://premium.froggyads.com/#/signup)

![Illustration of audience targeting controls for a instant approval display ad network test](https://froggyads.com/assets-redesign-2026/images/showcase-audience-targeting.svg)

05 • Destination quality

## Match the Landing Page to the Display Promise

For the Instant Approval Display Ad Network decision, use Match the Landing Page to the Display Promise to separate a real operating requirement from a broad best-practice statement. Review screen, destination, confirm, message, show and identity together, because a strong result in one of them should not conceal a material failure in another. Do not scale the conclusion beyond the evidence window; repeat the check after the next meaningful change in volume, scope or audience. When the page's recommendation becomes a traffic test, FroggyAds provides the campaign controls to execute it while the advertiser retains responsibility for offer fit, tracking and backend acceptance.

06 • Tracking

## Create a Reliable Click-to-Outcome Chain

Append a unique click ID and campaign, creative, source and placement parameters where the platform supports them. Return validated events through a server-to-server postback or another reliable integration, and align time zones, attribution windows and duplicate rules across platform, tracker, analytics and backend systems. Before meaningful spend on instant approval display ad network, complete a live test click and confirm the exact value stored in every system. Decide which backend is authoritative when totals disagree. Keep the initial settings stable long enough to distinguish noise from a repeatable pattern. The goal is not perfect agreement between tools. It is enough evidence to make the same source decision twice.

07 • Pricing

## Normalize Price Into Acquisition Economics

Display Ads may be bought through CPC, CPM, SmartCPC or another auction model depending on inventory and platform. Normalize the media cost into effective CPC, accepted CPA, revenue per click and contribution after variable costs. For instant approval display ad network, a low CPM can be expensive when engagement and accepted conversion rates are weak, while a higher bid can be efficient when the source produces valuable outcomes. Start with a conservative conversion assumption and calculate the maximum bid from the value of an accepted result. Do not publish or rely on one universal market rate. GEO, competition, device mix, seasonality and source quality can change the clearing price quickly. The page-specific use of this step is to choose an ad network for instant approval display by inventory fit, controls, source evidence, pricing model and accepted outcomes. That boundary distinguishes Instant Approval Display Ad Network from Instant Approval Display Traffic.

![instant approval display ad network controlled workflow visual](https://froggyads.com/assets-redesign-2026/images/v69-display-ads-network-evaluation/instant-approval-display-ad-network-workflow.svg)

**Choose the execution format**

## Choose a paid-media format that supports Instant Approval Display Ad Network

Use the criteria around “Normalize Price Into Acquisition Economics” to decide whether push, native, display or pop fits the message and destination. Set format, targeting and spend as campaign controls in FroggyAds while the instant approval display ad network decision remains the standard for judging the result.

[Create My Free Account](https://premium.froggyads.com/#/signup)

![Illustration comparing advertising formats for instant approval display ad network execution](https://froggyads.com/assets-redesign-2026/images/showcase-ad-formats.svg)

08 • Budget control

## Protect the First Test With Explicit Limits

For the Instant Approval Display Ad Network decision, use Protect the First Test With Explicit Limits to separate a real operating requirement from a broad best-practice statement. Translate the section into checks for daily, ceiling, maximum, acceptable, loss and budget; this keeps the recommendation tied to the page's real task instead of generic marketing language. Keep the baseline unchanged while testing the next hypothesis; that comparison is what makes the decision reproducible. A controlled FroggyAds test can turn this section into measurable evidence: keep the conversion definition stable, preserve source identifiers and compare marginal performance before expanding.

09 • Workflow

## A Repeatable Launch Workflow for Instant Approval Display Ad Network

Use a seven-step workflow for instant approval display ad network: define the accepted outcome, verify offer eligibility, prepare at least three distinct landing-page or offer angles, test the open-to-conversion path, launch with bounded bids and caps, review source-level evidence, and scale only stable combinations. During the first review, classify each source as promising, uncertain or unsupported rather than profitable or unprofitable after only a few events. In the second review, compare accepted cost, conversion delay and backend quality. In the third review, change one major variable and record the reason. Keep the initial settings stable long enough to distinguish noise from a repeatable pattern. This sequence reduces the chance that random early conversions cause a large budget increase or that a viable source is blocked before its users have time to convert.

10 • Quality control

## Check Traffic Quality Without Relying on Labels

Traffic quality should be judged through source behavior, conversion delay, duplicate patterns, backend acceptance and downstream value. For instant approval display ad network, investigate unusually fast clicks, repeated identifiers, concentrated conversion timing, large tracker gaps, invalid backend records and sources that generate engagement without accepted value. Use fraud and quality controls as filters and diagnostic tools, not as a substitute for commercial validation. Review changes after enough volume has accumulated and keep an export before major exclusions. The advertiser should also inspect its own form validation, payment failures, call-center handling and fulfillment because operational rejection can be mistaken for traffic fraud.

11 • Optimization

## Optimize Sources, Bids and Creative Separately

For Instant Approval Display Ad Network, the Optimize Sources, Bids and Creative Separately checkpoint should answer a concrete buyer question rather than repeat a generic framework. Preserve the source, date and owner for Begin, source-level, because, blended, averages and hide whenever they affect the decision, especially when the page compares options or sets a budget boundary. If the evidence does not support the current assumption, narrow the scope or run the smallest reversible test that can resolve it.

![instant approval display ad network buyer scorecard visual](https://froggyads.com/assets-redesign-2026/images/v69-display-ads-network-evaluation/instant-approval-display-ad-network-scorecard.svg)

**Put the guide into practice**

## Turn Instant Approval Display Ad Network into a bounded campaign test

For the Instant Approval Display Ad Network decision, use Turn Instant Approval Display Ad Network into a bounded campaign test to separate a real operating requirement from a broad best-practice statement. Keep the review anchored to Optimize, Bids, Creative, Separately, documented and launch; those details are the parts of this section that can materially change the recommendation. If the evidence does not support the current assumption, narrow the scope or run the smallest reversible test that can resolve it. A controlled FroggyAds test can turn this section into measurable evidence: keep the conversion definition stable, preserve source identifiers and compare marginal performance before expanding.

[Create My Free Account](https://premium.froggyads.com/#/signup)

![Illustration of a campaign launch checklist for instant approval display ad network](https://froggyads.com/assets-redesign-2026/images/showcase-campaign-launch-checklist.svg)

12 • Scaling

## Scale Marginal Performance, Not the Blended Average

Scaling changes auction position, frequency, source mix and user quality, so the original acquisition cost may not survive a large increase. Track the marginal accepted CPA or contribution from each expansion step. Instant Approval Display Ad Network can be expanded through higher caps, higher bids, more creative, new GEOs, additional devices or broader source access. Test one route at a time and preserve a holdout or baseline where practical. Stop expanding when accepted cost leaves the planned range, backend quality deteriorates, the destination slows or the operation cannot serve new customers correctly. A scalable campaign is one that remains measurable and supportable, not merely one that spends more.

13 • Compliance

## Protect User Trust and Brand Safety

Use truthful advertiser identity, accurate claims, appropriate age and GEO restrictions, functioning privacy disclosures and a destination that matches the creative. Do not imitate browser, operating-system, antivirus, banking or account-security alerts. For instant approval display ad network, avoid false urgency, fabricated endorsements, misleading close buttons and any message that makes users believe the destination was opened by their device, browser or a trusted service when it was not. Review the platform policy, offer policy and local advertising rules before launch. Approval is not a permanent legal or brand-safety determination, so recheck the campaign when creative, destination or targeting changes.

14 • Platform fit

## How FroggyAds Supports Instant Approval Display Ad Network

FroggyAds is a self-serve media buying platform for advertisers and performance teams. It provides access to more than 20 billion daily impressions through 750+ SSP integrations across supported formats and markets. Buyers can use available GEO, city, device, operating-system, browser, carrier, category, source, ID and IP controls, together with budgets and reporting. These tools can support campaign approval workflow and launch readiness, but they cannot guarantee profit, visitor quality, conversions or a particular CPM. For instant approval display ad network, begin with a controlled test, verify the accepted outcome in the backend and expand only when source-level evidence remains stable.

15 • Decision gate

## Final Decision Gate for Instant Approval Display Ad Network

The practical role of Final Decision Gate for Instant Approval Display Ad Network in Instant Approval Display Ad Network is to expose the exact condition that can change the buyer's next action. Review approving, spend, whether, audience, eligible and message together, because a strong result in one of them should not conceal a material failure in another. When the evidence is strong, carry the exact setting or requirement into the next campaign step instead of broadening several variables at once. When the page's recommendation becomes a traffic test, FroggyAds provides the campaign controls to execute it while the advertiser retains responsibility for offer fit, tracking and backend acceptance.

Operating scorecard

## Decision Controls for Instant Approval Display Ad Network

**Instant Approval Display Ad Network operating scorecard**

| Decision area | Evidence to collect | Action rule |
|---|---|---|
| Objective | One accepted backend outcome | Do not optimize to raw clicks alone |
| Audience | Eligible GEO, device, language and offer fit | Exclude only required or evidence-backed segments |
| Creative | Truthful message and matching destination | Test different ideas, not punctuation changes |
| Tracking | Click ID, source ID and validated event | Stop spend when the chain breaks |
| Budget | Daily cap, bid ceiling and loss limit | Separate exploration from scaling |
| Quality | Behavior, timing, acceptance and value | Investigate patterns before blocking |
| Optimization | Source, creative and segment views | Change one major variable at a time |
| Scaling | Stable marginal accepted cost | Increase in measured steps |

Questions media buyers ask

## Instant Approval Display Ad Network FAQ

### How should a buyer define an instant-approval display network?

It is a supplier or platform that can accept eligible display campaigns through a rapid approval path and distribute them across available inventory. Approval speed does not establish source quality, fit or performance.

### Which supply records matter when assessing a display network?

Review sites or apps, placement types, formats, regions, devices, source reporting and exclusion options. Note aggregated or unavailable fields before using the inventory in an audience plan.

### How should audience eligibility be set for network display?

Define the customer situation, permitted regions and devices, offer restrictions and important exclusions. Use placement context and the creative message to qualify further when network controls are broad.

### What makes a display landing experience earn the click?

The page should immediately confirm the ad's promise, show credible proof and offer a clear next action. Fast loading and readable mobile or desktop layouts matter because the network can reach varied contexts.

### How can source transparency affect display optimization?

Source-level reporting lets the team separate useful inventory from placements that create low-quality or unsafe visits. If reporting is aggregated, use stricter spend limits and avoid claims about specific source performance.

### What connects a display click to an accepted outcome?

Stable campaign, creative, placement and destination identifiers should reach the defined customer event where possible. Reconcile supplier, site and backend totals and keep adjustments visible.

### How should display network pricing be evaluated?

Compare the billing basis, inventory scope, fees and qualified outcome cost across matching dates. Model rejected actions and support costs so inexpensive delivery does not hide weak economics.

### Which brand-safety controls belong in the network test?

Use category and source exclusions, creative review, live placement checks and a rapid removal route. Preserve screenshots or source records when unsafe adjacency appears.

### How can sources, bids and creative be optimized separately?

Open one decision at a time and keep the other major settings steady. Version the change, use a matched review period and return to the earlier setup if the marginal result weakens.

### Which facts close the display-network review?

Record sources allowed or blocked, creative version, bid and budget, accepted outcomes, data limits, incidents and the next review condition. End with a dated continue, change or stop decision.

Related campaign resources

## Continue the Display Campaign Workflow

[**Display Ads Guide**Review the main display format overview and campaign controls.](https://froggyads.com/display-advertising/)[**Campaign Reporting**Align click IDs, attribution windows and backend validation.](https://froggyads.com/campaign-reporting-guide/)[**Source Targeting**Preserve placement identifiers for bidding, whitelists and exclusions.](https://froggyads.com/source-targeting/)[**Landing Page Optimization**Improve speed, message continuity and conversion usability.](https://froggyads.com/landing-page-optimization/)
Launch with evidence

## Build a Controlled Instant Approval Display Ad Network Test

On this Instant Approval Display Ad Network page, Build a Controlled Instant Approval Display Ad Network Test matters because it changes what the advertiser should verify before committing budget or operating effort. Review evaluating, choose, accepted, conversion, verify and tracking together, because a strong result in one of them should not conceal a material failure in another. If the evidence does not support the current assumption, narrow the scope or run the smallest reversible test that can resolve it. For a FroggyAds campaign, translate this conclusion into the narrowest applicable targeting or budget change and reconcile the result with the accepted business event.

[Create My Free Account](https://premium.froggyads.com/#/signup)[Visit Learning Center](https://froggyads.com/learning-center/)
Advertiser decision framework

## Instant Approval Display Ad Network: what should the advertiser decide next?

For Instant Approval Display Ad Network, display means a visual banner placement served in defined page inventory. The buying decision is whether that delivery context fits the offer, creative and destination well enough to produce an accepted post-click result. Use What Instant Approval Display Ad Network Means and Understand How Display Ads Is Delivered as the page-specific checkpoints, then judge instant approval display ad network on creative size, viewability context and landing-page message match plus downstream conversion quality.

For Instant Approval Display Ad Network, the Instant Approval Display Ad Network: what should the advertiser decide next? checkpoint should answer a concrete buyer question rather than repeat a generic framework. The evidence record should make remain, tied, existing, around, Means and Understand visible instead of hiding them inside a blended score or an unexplained recommendation. Connect the finding to one owner and one next action so the page helps the visitor decide rather than merely describing a process. A controlled FroggyAds test can turn this section into measurable evidence: keep the conversion definition stable, preserve source identifiers and compare marginal performance before expanding.

| Decision | What to verify | FroggyAds action |
|---|---|---|
| Instant Approval Display Ad Network objective | Use What Instant Approval Display Ad Network Means to define the accepted business event and the maximum learning loss for instant approval display ad network. | Launch one FroggyAds campaign objective for Instant Approval Display Ad Network and keep the conversion definition stable. |
| Instant Approval Display Ad Network audience | Use Understand How Display Ads Is Delivered to verify market, device, language and offer eligibility for instant approval display ad network. | Apply only the FroggyAds targeting controls that change the real Instant Approval Display Ad Network customer journey. |
| Instant Approval Display Ad Network source evidence | Use Define the Audience and Eligible Use Case to keep source-level differences visible instead of relying on one blended instant approval display ad network average. | Keep, cap, exclude or retest Instant Approval Display Ad Network inventory from documented source evidence. |
| Instant Approval Display Ad Network economics | Use Evaluate Inventory and Source Transparency to connect media spend with accepted conversions and downstream value for instant approval display ad network. | Protect the Instant Approval Display Ad Network test with a written budget boundary and a consistent attribution window. |
| Instant Approval Display Ad Network scale rule | Use Build a Landing Experience That Earns Attention to define the exact evidence that earns the next budget increase for instant approval display ad network. | Scale Instant Approval Display Ad Network one major control at a time and compare marginal performance with the prior baseline. |

### A page-specific FroggyAds test sequence for Instant Approval Display Ad Network

1. **Instant Approval Display Ad Network outcome:** define the accepted event for instant approval display ad network and the maximum loss permitted while the first test is learning.

2. **Instant Approval Display Ad Network path:** verify market eligibility, device experience, landing-page continuity and tracking against What Instant Approval Display Ad Network Means before buying more traffic.

3. **Instant Approval Display Ad Network hypothesis:** launch one bounded FroggyAds test tied to Understand How Display Ads Is Delivered; do not change bid, creative, audience and destination together.

4. **Instant Approval Display Ad Network source review:** compare qualified activity, accepted conversions, timing and cost by the source or segment dimensions relevant to Define the Audience and Eligible Use Case.

5. **Instant Approval Display Ad Network scaling:** use Evaluate Inventory and Source Transparency and Build a Landing Experience That Earns Attention to define what must reproduce before the next budget increase.

### Why FroggyAds is relevant to Instant Approval Display Ad Network

For Instant Approval Display Ad Network, the Why FroggyAds is relevant to Instant Approval Display Ad Network checkpoint should answer a concrete buyer question rather than repeat a generic framework. Compare gives, self-serve, ad-network, workflow, buying and supported under the same scope and review window; if one is unknown, keep that uncertainty explicit rather than filling the gap with an estimate. When the evidence is strong, carry the exact setting or requirement into the next campaign step instead of broadening several variables at once. Use FroggyAds to test the media assumption that follows from this section, not to replace the evidence the section requires. Campaign controls support the decision; they do not manufacture proof.

For the Instant Approval Display Ad Network decision, use Why FroggyAds is relevant to Instant Approval Display Ad Network to separate a real operating requirement from a broad best-practice statement. Document Build, Landing, Experience, Earns, Attention and final in the same decision record so a later reviewer can see why the option passed, failed or needs a narrower retest. Set a written pass condition and a rollback condition before acting, so the team can reverse the change without rewriting the history of the test. A controlled FroggyAds test can turn this section into measurable evidence: keep the conversion definition stable, preserve source identifiers and compare marginal performance before expanding.

[Create your free FroggyAds account](https://premium.froggyads.com/#/signup)

Search intent and buyer decision

## How to use this Instant Approval Display Ad Network page

This URL has one primary job for **app growth teams**: **choose an ad network for instant approval display by inventory fit, controls, source evidence, pricing model and accepted outcomes**. Keep this page focused on that buying decision instead of turning it into a generic advertising article. The nearest related FroggyAds page is [Instant Approval Display Traffic](https://froggyads.com/instant-approval-display-traffic/); use that URL when its narrower task is the one you actually need. In the Instant Approval Display Ad Network workflow, treat this as evidence for the page-specific task to choose an ad network for instant approval display by inventory fit, controls, source evidence, pricing model and accepted outcomes, not as a reusable conclusion for another URL.

**Scope boundary:** Use this page when the task is to choose an ad network for instant approval display by inventory fit, controls, source evidence, pricing model and accepted outcomes. Use Instant Approval Display Traffic instead when the task is to acquire and qualify instant approval display traffic by source, device, market, landing behavior and accepted downstream outcome.

For Instant Approval Display Ad Network, the remaining decision vocabulary is display inventory and placement eligibility. Use these concepts only as practical checks tied to the page's buyer task and measurement rule.

| Step | Ad Format workflow | Evidence to retain |
|---|---|---|
| 1 | Match the format to the user journey and creative requirement | Keep the evidence tied to Instant Approval Display Ad Network and the accepted outcome defined for this URL. |
| 2 | Control targeting, frequency or placement variables that can change the result | Keep the evidence tied to Instant Approval Display Ad Network and the accepted outcome defined for this URL. |
| 3 | Compare accepted outcomes by source before scaling the format | Keep the evidence tied to Instant Approval Display Ad Network and the accepted outcome defined for this URL. |

### Transparent Instant Approval Display Ad Network decision example

**Hypothetical example:** if a controlled Instant Approval Display Ad Network test spends USD 175 and records 5 accepted outcomes after the same review window, accepted CPA is USD 175 divided by 5 = **USD 35.00**. Replace the example inputs with your own economics; this is not a FroggyAds performance claim.

Use FroggyAds as the execution layer only when the page's decision calls for paid traffic. Set the relevant budget, targeting and format controls, verify conversion tracking, keep source-level evidence, and increase spend only when the accepted outcome supports the next step. [Create your free FroggyAds account](https://premium.froggyads.com/#/signup). In the Instant Approval Display Ad Network workflow, treat this as evidence for the page-specific task to understand onboarding and approval constraints before launch, not as a reusable conclusion for another URL.

**Research basis for Instant Approval Display Ad Network:** This URL helps app growth teams understand onboarding and approval constraints before launch. It is mapped to the display research cluster. Our current review used [support.google.com](https://support.google.com/google-ads/answer/9823397?hl=en) and [support.google.com](https://support.google.com/displayvideo/answer/6101342?hl=en) to check terminology, buyer questions and decision coverage relevant to Instant Approval Display Ad Network. These external sources are research inputs, not evidence of FroggyAds campaign performance.

Direct answer

## Instant Approval Display Ad Network — what matters first

**Direct answer:** This page helps you choose an ad network for instant approval display by inventory fit, controls, source evidence, pricing model and accepted outcomes. Keep the comparison or test inside that scope, then use FroggyAds campaign controls only where paid traffic is part of the decision. Interpret this point through the Instant Approval Display Ad Network buyer task: choose an ad network for instant approval display by inventory fit, controls, source evidence, pricing model and accepted outcomes. The neighboring Instant Approval Display Traffic page should not inherit this conclusion.
