---
title: "How Do Native Ads Work? Mechanics, Targeting and Measurement"
canonical: "https://froggyads.com/how-do-native-ads-work/"
markdown_url: "https://froggyads.com/how-do-native-ads-work.md"
description: "Native Ads: review delivery, billing, targeting, creative and source controls, then validate accepted outcomes before scaling."
language: "en"
---

[Home](https://froggyads.com/)/[Native Ads](https://froggyads.com/native-ads/)/How Do Native Ads WorkAdvertising and traffic fundamentals

# How Do Native Ads Work? Mechanics, Targeting and Measurement

Learn how native ads work, from the ad opportunity and creative to targeting, delivery, tracking, quality checks and campaign economics.

[Create My Free Account](https://premium.froggyads.com/#/signup)[See the operating workflow](https://froggyads.com/how-do-native-ads-work/#operating-workflow)Primary objective**Explain how native ads move from an eligible ad opportunity through delivery, interaction and measured business outcome**Decision metric**Mature value per engaged native visit**Reporting split**Publisher, widget, placement, source ID, device, GEO, headline, image and landing page**Quality evidence**Viewable impressions, clicks, engaged sessions, accepted outcomes and contribution margin**

![How Do Native Ads Work? Mechanics, Targeting and Measurement campaign system](https://froggyads.com/assets-redesign-2026/images/v46-format-intelligence/how-do-native-ads-work-hero.svg)

| Section | Distinct excerpt from this page |
|---|---|
| Definition boundary | For this format analysis, connect this control to mature value per engaged native visit and keep publisher, widget, placement, source id, device, geo, headline, image and landing page visible. |
| Two platforms use the same label differently | For this format analysis, compare the response with mature value per engaged native visit, preserve the source breakdown and write the next action before changing the campaign. |
| How Do Native Ads Work FAQ | Start with the dimensions that change eligibility and response: publisher, widget, placement, source id, device, geo, headline, image and landing page. |

Reference for How Do Native Ads Work? Mechanics, Targeting and Measurement: [FTC guidance on online advertising and marketing](https://www.ftc.gov/business-guidance/advertising-marketing/online-advertising-marketing).

Editorial review for How Do Native Ads Work? Mechanics, Targeting and Measurement: [FroggyAds Editorial Team](https://froggyads.com/editorial-policy/), 2026-08-02.

Decision framework

## What a useful format-mechanics model should explain

How Do Native Ads Work? Mechanics, Targeting and Measurement is not a request for more traffic at any price. It is a decision system for matching the offer, audience state, inventory, creative and landing experience to a measurable business outcome. The job on this page is to explain how native ads move from an eligible ad opportunity through delivery, interaction and measured business outcome. That job remains measurable only when the team declares the billable event, the conversion definition, the maturity window and the source-level breakdown before the first meaningful spend.

Start with unit economics. Write the accepted value of the outcome, subtract non-media costs and reserve room for uncertainty, reversals and optimization. The resulting break-even range becomes a guardrail for this format analysis. Use mature value per engaged native visit as the headline decision metric, then read it beside viewable impressions, clicks, engaged sessions, accepted outcomes and contribution margin. This prevents a cheap click, high CTR or early conversion from being mistaken for durable profit.

The central risk is optimizing curiosity-driven headlines while message match, landing trust and accepted conversion quality decline. A controlled structure prevents that failure by separating campaign discovery from scaling, keeping publisher, widget, placement, source id, device, geo, headline, image and landing page visible and recording every material change. When the campaign team can explain why a result moved, the next budget decision becomes a testable action rather than a reaction to a dashboard average. For this format analysis, use this principle to support the page's specific objective: explain how native ads move from an eligible ad opportunity through delivery, interaction and measured business outcome.

**Primary decision**

Explain how native ads move from an eligible ad opportunity through delivery, interaction and measured business outcome. Use mature value per engaged native visit to decide whether the current traffic cell deserves a stop, revision, retest or controlled increase.

Operating controls

## Six controllable layers in Native Ads delivery

For Native Ads Mechanics, connect delivery, source visibility, landing behavior, conversion tracking and accepted value to separate operating guardrails.

01

### Definition boundary

Separate the term from adjacent platforms, formats and commercial models. For this format analysis, connect this control to mature value per engaged native visit and keep publisher, widget, placement, source id, device, geo, headline, image and landing page visible.

02

### Transaction flow

Map how an opportunity moves from supply through buying, delivery and measurement. For this format analysis, connect this control to mature value per engaged native visit and keep publisher, widget, placement, source id, device, geo, headline, image and landing page visible.

03

### Control surface

Identify the targeting, bidding, creative and source controls available to the advertiser. For this format analysis, connect this control to mature value per engaged native visit and keep publisher, widget, placement, source id, device, geo, headline, image and landing page visible.

04

### Data and identity

Preserve the identifiers required to connect delivery with later outcomes. For this format analysis, connect this control to mature value per engaged native visit and keep publisher, widget, placement, source id, device, geo, headline, image and landing page visible.

05

### Quality evidence

Use source transparency, page behavior and accepted outcomes instead of labels alone. For this format analysis, connect this control to mature value per engaged native visit and keep publisher, widget, placement, source id, device, geo, headline, image and landing page visible.

06

### Economic decision

Judge the concept by mature value after media and operating costs. For this format analysis, connect this control to mature value per engaged native visit and keep publisher, widget, placement, source id, device, geo, headline, image and landing page visible.

**Connect the guide to live testing**

## Connect How Do Native Ads Work? Mechanics, Targeting and to a controlled audience test

Use the choices established in “Six controllable layers in Native Ads delivery” to define one audience, budget and source set in FroggyAds. Keep the surrounding offer and measurement rule stable so the test adds evidence to how do native ads work? mechanics, targeting and instead of mixing several changes at once.

[Create My Free Account](https://premium.froggyads.com/#/signup)

![Illustration of audience targeting controls for a how do native ads work? mechanics, targeting and test](https://froggyads.com/assets-redesign-2026/images/showcase-audience-targeting.svg)

Implementation workflow

## A seven-step delivery and measurement workflow

For Native Ads Mechanics, use a bounded first-budget sequence to test placement, creative, landing path and source-level conversion quality before increasing spend on the format.

01

### Define the term

Define the term for this format analysis by documenting the hypothesis, keeping publisher, widget, placement, source id, device, geo, headline, image and landing page available and recording how the step changes viewable impressions, clicks, engaged sessions, accepted outcomes and contribution margin. Do not move to the next step until tracking and the current decision rule are clear.

02

### Map the transaction

Map the transaction for this format analysis by documenting the hypothesis, keeping publisher, widget, placement, source id, device, geo, headline, image and landing page available and recording how the step changes viewable impressions, clicks, engaged sessions, accepted outcomes and contribution margin. Do not move to the next step until tracking and the current decision rule are clear.

03

### List the available controls

List the available controls for this format analysis by documenting the hypothesis, keeping publisher, widget, placement, source id, device, geo, headline, image and landing page available and recording how the step changes viewable impressions, clicks, engaged sessions, accepted outcomes and contribution margin. Do not move to the next step until tracking and the current decision rule are clear.

04

### Preserve identifiers

Preserve identifiers for this format analysis by documenting the hypothesis, keeping publisher, widget, placement, source id, device, geo, headline, image and landing page available and recording how the step changes viewable impressions, clicks, engaged sessions, accepted outcomes and contribution margin. Do not move to the next step until tracking and the current decision rule are clear.

05

### Measure quality and outcomes

Measure quality and outcomes for this format analysis by documenting the hypothesis, keeping publisher, widget, placement, source id, device, geo, headline, image and landing page available and recording how the step changes viewable impressions, clicks, engaged sessions, accepted outcomes and contribution margin. Do not move to the next step until tracking and the current decision rule are clear.

06

### Compare economics

Compare economics for this format analysis by documenting the hypothesis, keeping publisher, widget, placement, source id, device, geo, headline, image and landing page available and recording how the step changes viewable impressions, clicks, engaged sessions, accepted outcomes and contribution margin. Do not move to the next step until tracking and the current decision rule are clear.

07

### Choose the right operating model

Choose the right operating model for this format analysis by documenting the hypothesis, keeping publisher, widget, placement, source id, device, geo, headline, image and landing page available and recording how the step changes viewable impressions, clicks, engaged sessions, accepted outcomes and contribution margin. Do not move to the next step until tracking and the current decision rule are clear.

![How Do Native Ads Work? Mechanics, Targeting and Measurement implementation workflow](https://froggyads.com/assets-redesign-2026/images/v46-format-intelligence/how-do-native-ads-work-workflow.svg)

**Choose the execution format**

## Choose a paid-media format that supports How Do Native Ads Work? Mechanics, Targeting and

Use the criteria around “A seven-step delivery and measurement workflow” to decide whether push, native, display or pop fits the message and destination. Set format, targeting and spend as campaign controls in FroggyAds while the how do native ads work? mechanics, targeting and decision remains the standard for judging the result.

[Create My Free Account](https://premium.froggyads.com/#/signup)

![Illustration comparing advertising formats for how do native ads work? mechanics, targeting and execution](https://froggyads.com/assets-redesign-2026/images/showcase-ad-formats.svg)

Measurement design

## Measure mature business value, not delivery alone

The headline decision metric for this format analysis is mature value per engaged native visit. Define its numerator, denominator, currency, attribution rule and maturity window before comparing campaigns. Platform delivery, analytics events, network approvals and collected revenue can settle at different times. Keep recent results provisional until they have the same opportunity to mature.

Report the result by publisher, widget, placement, source id, device, geo, headline, image and landing page. This breakdown is not optional administration. It shows whether an apparent improvement came from a different auction, a stronger source, a more qualified audience, a creative change or a temporary traffic mix. Pair the economic metric with viewable impressions, clicks, engaged sessions, accepted outcomes and contribution margin so a short-term efficiency gain does not hide weaker acceptance or lower future scale. For this format analysis, use this principle to support the page's specific objective: explain how native ads move from an eligible ad opportunity through delivery, interaction and measured business outcome.

Use a reconciliation table that connects ad spend, click IDs, landing sessions, raw conversions, approved conversions and payout or business value. Differences need reason codes such as attribution delay, invalid event, duplicate, cap, policy rejection or tracking loss. For this format analysis, the campaign is not ready to scale while the largest gaps remain unexplained. For how do native ads work, use this principle to support the page's specific objective: explain how native ads move from an eligible ad opportunity through delivery, interaction and measured business outcome.

**Metric rule**

Never compare two this format analysis results until the billable unit, conversion definition, attribution window and maturity rule match.

| Layer | Evidence | Guardrail | Decision |
|---|---|---|---|
| Delivery | Impressions, clicks and reachable sessions | Technical validity and source visibility | Confirm eligible volume |
| Engagement | Page load, qualified visit and meaningful action | Message match and page experience | Keep or revise the path |
| Conversion | Raw and approved outcomes | Attribution and approval rules | Calculate mature acquisition cost |
| Value | Viewable impressions, clicks, engaged sessions, accepted outcomes and contribution margin | Mature value per engaged native visit | Stop, retest or scale |

Campaign architecture

## Connect creative, landing path and accepted conversion for Native Ads Mechanics

A resilient this format analysis campaign separates traffic eligibility, auction delivery, click handling, landing-page behavior, conversion reporting and final acceptance. Each stage can fail independently. A click can be billable but never load the page, a conversion can be recorded but later rejected, and an approved action can still be unprofitable after media and operating costs. Mapping those stages prevents the team from optimizing the wrong layer. For how do native ads work, use this principle to support the page's specific objective: explain how native ads move from an eligible ad opportunity through delivery, interaction and measured business outcome.

Use a small number of campaign cells. Each cell should represent a meaningful hypothesis about the offer, source, GEO, device, creative angle or landing path. Give the cell a budget, bid range, loss limit, evidence threshold and maturity date. This structure makes this format analysis easier to read than one broad campaign with dozens of hidden interactions. For how do native ads work, use this principle to support the page's specific objective: explain how native ads move from an eligible ad opportunity through delivery, interaction and measured business outcome.

Keep discovery separate from scaling. Discovery spends a bounded amount to find new sources, placements or messages. Scaling spends more on mature cells that meet the economic rule. Mixing both jobs causes successful sources to hide exploration losses and makes it difficult to know whether the account is growing or simply consuming a past winner. For this format analysis, use this principle to support the page's specific objective: explain how native ads move from an eligible ad opportunity through delivery, interaction and measured business outcome.

![How Do Native Ads Work? Mechanics, Targeting and Measurement decision matrix](https://froggyads.com/assets-redesign-2026/images/v46-format-intelligence/how-do-native-ads-work-matrix.svg)

**Put the guide into practice**

## Turn How Do Native Ads Work? Mechanics, Targeting and into a bounded campaign test

With “Connect creative, landing path and accepted conversion for Native Ads Mechanics” documented, launch only the next reversible test. Set a spending limit, preserve the baseline and use source-level and audience controls so the next step depends on qualified outcomes for how do native ads work? mechanics, targeting and, not activity volume.

[Create My Free Account](https://premium.froggyads.com/#/signup)

![Illustration of a campaign launch checklist for how do native ads work? mechanics, targeting and](https://froggyads.com/assets-redesign-2026/images/showcase-campaign-launch-checklist.svg)

Creative and landing experience

## Make the user journey for Native Ads Mechanics coherent from placement to conversion

For Native Ads Mechanics, align the creative promise, actual placement, landing page and accepted conversion so format performance is not distorted by a broken user journey.

01

### Promise

State one truthful reason to engage. For this format analysis, the promise should fit the format and avoid claims that the destination cannot verify. For **How Do Native Ads Work**, apply this rule to the page-specific audience, market, format or buying decision described here.

02

### Continuity

For Native Ads Mechanics, carry the same core promise, visual cues and next action into the landing page; abrupt message changes make source and creative quality harder to diagnose.

03

### Speed

For Native Ads Mechanics, test page load and interaction on the devices and connection conditions being bought; lost sessions can make a viable source look unqualified.

04

### Qualification

For Native Ads Mechanics, give the visitor enough context to understand eligibility, material terms and the final action before conversion; direct paths may need more explanation when restrictions or disclosures apply.

05

### Proof

For Native Ads Mechanics, use verifiable product details, transparent terms and relevant evidence; avoid fabricated reviews, false urgency and unsupported performance claims.

06

### Tracking

Preserve campaign, source, placement and creative identifiers through the complete path so this format analysis decisions remain attributable.

Decision scenarios

## How to respond when the metrics disagree

When metrics for Native Ads Mechanics disagree, isolate delivery, source, creative, landing path, tracking or acceptance before changing the whole campaign.

01

### Two platforms use the same label differently

Compare the actual transaction, controls, data access and commercial relationship instead of the marketing term. For this format analysis, compare the response with mature value per engaged native visit, preserve the source breakdown and write the next action before changing the campaign.

02

### Delivery is high but accepted outcomes are weak

Inspect source, placement, format and landing behavior before concluding that the whole model fails. For this format analysis, compare the response with mature value per engaged native visit, preserve the source breakdown and write the next action before changing the campaign.

03

### A new buying option looks more automated

Confirm which decisions are genuinely improved and which responsibilities still remain with the advertiser. For this format analysis, compare the response with mature value per engaged native visit, preserve the source breakdown and write the next action before changing the campaign.

Failure prevention

## Eight mistakes that distort Native Ads analysis

Most paid traffic losses are not caused by one dramatic error. They come from small measurement, targeting and decision defects that remain active because the blended account still looks acceptable. Use the list as a pre-launch and weekly review checklist. For this format analysis, use this principle to support the page's specific objective: explain how native ads move from an eligible ad opportunity through delivery, interaction and measured business outcome.

1. **01**Optimizing this format analysis from an immature conversion or payout window. Use a reason code, review date and measurable correction rather than a vague optimization note. For **How Do Native Ads Work**, validate this point against Native Ads Work, Native Ads, Ads Work and keep it separate from the **Native Ads 2026** intent.

2. **02**Changing bid, creative, landing page and targeting together during the same this format analysis test. Use a reason code, review date and measurable correction rather than a vague optimization note. For **How Do Native Ads Work**, validate this point against Native Ads Work, Native Ads, Ads Work and keep it separate from the **Native Ads 2026** intent.

3. **03**Using a blended campaign average for Native Ads Mechanics can hide weak sources, placements or devices. Record the affected segment, reason code, review date and measurable correction.

4. **04**Judging Native Ads Mechanics performance by delivery metrics without checking accepted business value can reward the wrong segment. Record the decision metric, reason code, review date and measurable correction.

5. **05**Increasing spend for Native Ads Mechanics before tracking, redirects and postbacks reconcile can amplify bad data. Record the mismatch, reason code, review date and correction before scaling.

6. **06**Allowing one winning creative or source in Native Ads Mechanics to become an untested dependency creates concentration risk. Record a diversification test, review date and fallback.

7. **07**Ignoring disclosure, destination quality or offer traffic restrictions in Native Ads Mechanics creates avoidable compliance and conversion risk. Record the applicable rule, owner, review date and correction.

8. **08**Keeping losing segments in Native Ads Mechanics active because the account-level result is still positive can hide marginal waste. Record the segment threshold, reason code and next action.

30-day operating plan

## Move from instrumentation to a repeatable decision

Review Native Ads Mechanics only after enough delivery across relevant sources, devices and creatives has matured to support a format decision.

01

### Days 1 to 3: instrument

For the How Do Native Ads Work? Mechanics, Targeting and Measurement decision, record how this control changes the next test or review. Validate the destination, campaign parameters, source identifiers and conversion events for this format analysis. Record the break-even assumption and the maximum spend that can be lost while still learning something useful.

02

### Days 4 to 10: launch narrow

Run one focused this format analysis test with a small creative set and a limited targeting scope. Watch delivery, page function and obvious source outliers, but avoid rewriting the campaign before meaningful response data arrives. For how do native ads work, use this principle to support the page's specific objective: explain how native ads move from an eligible ad opportunity through delivery, interaction and measured business outcome.

03

### Days 11 to 20: reconcile

Within How Do Native Ads Work? Mechanics, Targeting and Measurement, use this checkpoint when recording the next page-specific decision. Compare platform events with viewable impressions, clicks, engaged sessions, accepted outcomes and contribution margin. Separate mature and provisional outcomes, remove segments that violate stop rules and preserve a controlled discovery budget for new sources.

04

### Days 21 to 30: repeat or scale

Increase spend only where mature value per engaged native visit remains inside the target range and the result is not dependent on one unstable cell. Document what changed and keep the previous stable setup available for rollback. For this format analysis, use this principle to support the page's specific objective: explain how native ads move from an eligible ad opportunity through delivery, interaction and measured business outcome.

[Start My Campaign](https://premium.froggyads.com/#/signup)[Compare Traffic Sources](https://froggyads.com/traffic-sources/)
Primary references

## Standards and first-party evidence for Native Ads Mechanics

Use official format specifications, policy and implementation guidance for Native Ads Mechanics, then validate performance with your own source-level campaign data.

- [**IAB Tech Lab OpenRTB**Technical context for real-time programmatic transactions and auction messages.](https://iabtechlab.com/standards/openrtb/)

- [**Google Ads bidding basics**First-party context for advertising objectives and bidding approaches.](https://support.google.com/google-ads/answer/2472725)

- [**Google Analytics traffic-source dimensions**Official definitions and reporting context for traffic-source dimensions.](https://support.google.com/analytics/answer/11242870)

- [**Coalition for Better Ads Standards**Consumer-experience guidance for common digital advertising environments.](https://www.betterads.org/standards/)

Frequently asked questions

## How Do Native Ads Work FAQ

Answers for Native Ads Mechanics focus on measurement, campaign control and responsible scaling.

### How does a native advertisement fit its surrounding publication?

A native ad follows the publication’s layout while remaining clearly identifiable as advertising. Its disclosure must stay visible when the placement changes size.

### How is a native ad assembled?

The advertiser supplies components such as a headline, image, description and link. The publisher template arranges those assets for the available placement.

### Why must native advertising be clearly labelled?

Because the format resembles editorial content, a visible disclosure helps readers recognise the commercial message before choosing to interact. The label should be understandable without relying on colour alone. It must remain beside the promotional unit.

### What determines where a native ad appears?

Publisher context, campaign rules, audience eligibility, device support and available demand can influence selection. Exact inputs vary by platform and consent.

### How should a native headline relate to its destination?

The headline should describe what the visitor will actually find after the click. Curiosity is acceptable, but withholding a material condition creates a misleading handoff.

### Which images work responsibly in native placements?

Use images that accurately represent the offer and remain understandable at the publisher’s crop. Avoid fabricated interfaces or unsupported before-and-after implications.

### How is native ad performance measured?

Track delivery and clicks, then connect campaign identifiers with approved customer outcomes. Engagement helps diagnosis but does not replace business validation.

### What can signal poor native placement quality?

Unexpected click patterns, immediate exits, missing disclosures or weak accepted outcomes may indicate a problem. Review the placement itself before blaming the audience.

### How can two native publishers be compared?

Run consistent assets and destinations while keeping publisher identifiers separate. Compare mature, accepted outcomes and note differences in placement context.

### When can a buyer responsibly add more native inventory?

A buyer can scale after disclosure, message continuity and verified economics hold across the first publishers. Introduce additional publications in measured groups.

Related playbooks

## Continue the paid traffic workflow

Use related resources for Native Ads Mechanics to connect source selection, campaign execution, pricing and measurement.

[**How Do Banner Ads Work**Learn how banner ads work, from the ad opportunity and creative to targeting, delivery, tracking, quality checks and campaign economics.](https://froggyads.com/how-do-banner-ads-work/)[**How Do Display Ads Work**Learn how display ads work, from the ad opportunity and creative to targeting, delivery, tracking, quality checks and campaign economics.](https://froggyads.com/how-do-display-ads-work/)[**How Do Popunder Ads Work**Learn how popunder ads work, from the ad opportunity and creative to targeting, delivery, tracking, quality checks and campaign economics.](https://froggyads.com/how-do-popunder-ads-work/)[**How Do In-page Push Ads Work**Learn how in-page push ads work, from the ad opportunity and creative to targeting, delivery, tracking, quality checks and campaign economics.](https://froggyads.com/how-do-in-page-push-ads-work/)
Launch with evidence

## Turn understanding into a controlled Native Ads test

For How Do Native Ads Work? Mechanics, Targeting and Measurement, start with one accepted business outcome, transparent tracking, source-level controls and a written stop-or-scale rule. Judge the test by offer fit, creative, landing path, GEO, bid, conversion maturity and downstream acceptance.

[Create My Free Account](https://premium.froggyads.com/#/signup)[Browse All Resources](https://froggyads.com/resources/)

Search intent and buyer decision

## How to use this How Do Native Ads Work? Mechanics, Targeting and Measurement page

This URL has one primary job for **performance-focused advertisers**: **decide whether the format fits the message, device and conversion path**. Keep this page focused on that buying decision instead of turning it into a generic advertising article. 

The current competitor review for this page records 10 reviewed comparison and competitor pages in the native cluster, with 10 fetched successfully. Separately, the page-level entity coverage tracks publisher styling, ad disclosure, structured creative assets, placement context, and conversion tracking. We use both as coverage checks, not as copied claims or proof of FroggyAds performance. 

For **How Do Native Ads Work? Mechanics, Targeting and Measurement**, evaluate any native placement in its actual publisher context: confirm publisher styling and ad disclosure, check that structured creative assets fit the placement context, and keep conversion tracking aligned to the landing experience. This avoids judging native inventory from a headline or format label alone.

| Step | Ad Format workflow | Evidence to retain |
|---|---|---|
| 1 | Match the format to the user journey and creative requirement | Keep the evidence tied to How Do Native Ads Work? Mechanics, Targeting and Measurement and the accepted outcome defined for this URL. |
| 2 | Control targeting, frequency or placement variables that can change the result | Keep the evidence tied to How Do Native Ads Work? Mechanics, Targeting and Measurement and the accepted outcome defined for this URL. |
| 3 | Compare accepted outcomes by source before scaling the format | Keep the evidence tied to How Do Native Ads Work? Mechanics, Targeting and Measurement and the accepted outcome defined for this URL. |

### Transparent How Do Native Ads Work? Mechanics, Targeting and Measurement decision example

**Hypothetical example:** if a controlled How Do Native Ads Work? Mechanics, Targeting and Measurement test spends USD 150 and records 4 accepted outcomes after the same review window, accepted CPA is USD 150 divided by 4 = **USD 37.50**. Replace the example inputs with your own economics; this is not a FroggyAds performance claim.

Use FroggyAds as the execution layer only when the page's decision calls for paid traffic. Set the relevant budget, targeting and format controls, verify conversion tracking, keep source-level evidence, and increase spend only when the accepted outcome supports the next step. [Create your free FroggyAds account](https://premium.froggyads.com/#/signup). 

Direct answer

## How Do Native Ads Work? Mechanics, Targeting and Measurement — what matters first

How Do Native Ads Work? Mechanics, Targeting and Measurement is useful when the format fits the user journey, device context, creative requirements and measurable conversion path.