---
title: "Cheapest Pop Ads: Lower-Cost Options for Advertisers | FroggyAds"
canonical: "https://froggyads.com/cheapest-pop-ads/"
markdown_url: "https://froggyads.com/cheapest-pop-ads.md"
description: "Evaluate cheapest pop ads by effective acquisition cost, source quality, landing-page performance and controlled budget limits."
language: "en"
---

Pop advertising buyer guide

# Cheapest Pop Ads

Evaluate cheapest pop ads by effective acquisition cost, source quality, landing-page performance and controlled budget limits.

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![cheapest pop ads planning visual](https://froggyads.com/assets-redesign-2026/images/v77-pop-ads-network-evaluation/cheapest-pop-ads-hero.svg)

Direct answer

## What Cheapest Pop Ads Means

Cheapest Pop Ads should be evaluated by effective accepted acquisition cost, not by the lowest headline bid alone. Low-priced delivery can still be expensive when the destination is slow, the source is weak or downstream acceptance is poor. Start with the business outcome rather than the cheapest available impression. Define the primary event, the maximum acceptable acquisition cost and the evidence required to keep, pause or expand a source. For cheapest pop ads, eligible opens, landing-page loads, sessions and downstream actions are delivery signals. The final decision should use accepted leads, sales, installs, subscriptions or another backend outcome that the advertiser can verify.

01 • Format mechanics

## Understand How Pop Ads Is Delivered

Pop Ads use a separate advertiser destination opened as a popup or popunder after an eligible user interaction, subject to browser controls, device behavior, publisher implementation, platform policy and supply-partner rules. Popup delivery presents the destination in front of the active page, while popunder delivery opens it behind or beneath the active browsing context until the user reaches it. Delivery can differ across operating systems, browsers, devices and supply partners, so preview the actual unit rather than assuming every impression looks identical. The campaign path normally includes an eligible impression, a platform decision, creative rendering, a click, a destination request and an attributed outcome. For cheapest pop ads, record where each identifier is created and where it can be lost. This map makes it easier to separate a creative problem from a landing-page problem, a tracking gap or a weak source.

02 • Audience fit

## Define the Audience and Eligible Use Case

For Cheapest Pop Ads, the Define the Audience and Eligible Use Case checkpoint should answer a concrete buyer question rather than repeat a generic framework. Compare Write, down, offer, available, supported and devices under the same scope and review window; if one is unknown, keep that uncertainty explicit rather than filling the gap with an estimate. Connect the finding to one owner and one next action so the page helps the visitor decide rather than merely describing a process. FroggyAds is useful here because the media-buying decision can stay separate from the broader strategy decision: launch a bounded campaign, inspect source performance and scale only verified value.

03 • Supply evaluation

## Evaluate Inventory and Source Transparency

The useful supply question is not only how much pop ad volume exists. Ask which GEOs, devices, browsers, operating systems, categories and source identifiers are available, how frequently the same user may see the message and which controls can be applied after launch. Publisher websites and compatible environments where a popup or popunder destination can be opened after an eligible interaction under applicable browser, platform and user-experience rules can vary substantially in engagement and downstream value. Preserve placement or source IDs, compare them under one conversion definition and document the reason for every whitelist, blacklist or bid adjustment. For cheapest pop ads, broad inventory is acceptable during discovery only when loss limits and tracking are already working.

04 • Destination system

## Build a Landing Experience That Earns Attention

A dependable pop ad campaign uses a destination-first experience rather than a conventional banner unit. The landing page therefore carries the full burden of clarity, speed, relevance, advertiser identity and an obvious way to leave. Any intermediary page must be truthful, easy to close and consistent with the offer presented after the eligible open event. Build several meaningfully different destination or offer angles, such as direct benefit, problem-solution, education and convenience, then change one major idea at a time. Keep the advertiser identity visible, avoid fake countdowns or fabricated social proof, and document the exact page version used for every campaign. Test loading speed, responsive rendering, navigation and the first meaningful action across supported devices. For cheapest pop ads, a page view or long session is not useful when the visitor cannot understand the offer or complete the accepted event.

**Connect the guide to live testing**

## Connect Cheapest Pop Ads to a controlled audience test

For the Cheapest Pop Ads decision, use Connect Cheapest Pop Ads to a controlled audience test to separate a real operating requirement from a broad best-practice statement. Review choices, established, Build, Landing, Experience and Earns together, because a strong result in one of them should not conceal a material failure in another. Do not scale the conclusion beyond the evidence window; repeat the check after the next meaningful change in volume, scope or audience.

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![Illustration of audience targeting controls for a cheapest pop ads test](https://froggyads.com/assets-redesign-2026/images/showcase-audience-targeting.svg)

05 • Destination quality

## Match the Landing Page to the Pop Experience

A buyer evaluating Cheapest Pop Ads can use Match the Landing Page to the Pop Experience to make the page actionable: identify the condition, document the evidence, and define the response. Compare screen, destination, confirm, message, show and identity under the same scope and review window; if one is unknown, keep that uncertainty explicit rather than filling the gap with an estimate. Set a written pass condition and a rollback condition before acting, so the team can reverse the change without rewriting the history of the test. FroggyAds is useful here because the media-buying decision can stay separate from the broader strategy decision: launch a bounded campaign, inspect source performance and scale only verified value.

06 • Tracking

## Create a Reliable Click-to-Outcome Chain

Append a unique click ID and campaign, creative, source and placement parameters where the platform supports them. Return validated events through a server-to-server postback or another reliable integration, and align time zones, attribution windows and duplicate rules across platform, tracker, analytics and backend systems. Before meaningful spend on cheapest pop ads, complete a live test click and confirm the exact value stored in every system. Decide which backend is authoritative when totals disagree. Let several sources and time periods mature before deciding that a segment is strong or weak. The goal is not perfect agreement between tools. It is enough evidence to make the same source decision twice.

07 • Pricing

## Normalize Price Into Acquisition Economics

For Cheapest Pop Ads, the Normalize Price Into Acquisition Economics checkpoint should answer a concrete buyer question rather than repeat a generic framework. Document bought, through, SmartCPC, auction, model and depending in the same decision record so a later reviewer can see why the option passed, failed or needs a narrower retest. Set a written pass condition and a rollback condition before acting, so the team can reverse the change without rewriting the history of the test.

![cheapest pop ads controlled workflow visual](https://froggyads.com/assets-redesign-2026/images/v77-pop-ads-network-evaluation/cheapest-pop-ads-workflow.svg)

**Choose the execution format**

## Choose a paid-media format that supports Cheapest Pop Ads

Use the criteria around “Normalize Price Into Acquisition Economics” to decide whether push, native, display or pop fits the message and destination. Set format, targeting and spend as campaign controls in FroggyAds while the cheapest pop ads decision remains the standard for judging the result.

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![Illustration comparing advertising formats for cheapest pop ads execution](https://froggyads.com/assets-redesign-2026/images/showcase-ad-formats.svg)

08 • Budget control

## Protect the First Test With Explicit Limits

For the Cheapest Pop Ads decision, use Protect the First Test With Explicit Limits to separate a real operating requirement from a broad best-practice statement. Preserve the source, date and owner for daily, ceiling, maximum, acceptable, loss and budget whenever they affect the decision, especially when the page compares options or sets a budget boundary. If the section exposes a measurement gap, repair that gap before changing the offer, creative and targeting simultaneously.

09 • Workflow

## A Repeatable Launch Workflow for Cheapest Pop Ads

Use a seven-step workflow for cheapest pop ads: define the accepted outcome, verify offer eligibility, prepare at least three distinct landing-page or offer angles, test the open-to-conversion path, launch with bounded bids and caps, review source-level evidence, and scale only stable combinations. During the first review, classify each source as promising, uncertain or unsupported rather than profitable or unprofitable after only a few events. In the second review, compare accepted cost, conversion delay and backend quality. In the third review, change one major variable and record the reason. Let several sources and time periods mature before deciding that a segment is strong or weak. This sequence reduces the chance that random early conversions cause a large budget increase or that a viable source is blocked before its users have time to convert.

10 • Quality control

## Check Traffic Quality Without Relying on Labels

Quality analysis should combine technical validity, user behavior and the commercial result after rejection or refund rules. For cheapest pop ads, investigate unusually fast clicks, repeated identifiers, concentrated conversion timing, large tracker gaps, invalid backend records and sources that generate engagement without accepted value. Use fraud and quality controls as filters and diagnostic tools, not as a substitute for commercial validation. Review changes after enough volume has accumulated and keep an export before major exclusions. The advertiser should also inspect its own form validation, payment failures, call-center handling and fulfillment because operational rejection can be mistaken for traffic fraud.

11 • Optimization

## Optimize Sources, Bids and Creative Separately

The practical role of Optimize Sources, Bids and Creative Separately in Cheapest Pop Ads is to expose the exact condition that can change the buyer's next action. Document Begin, source-level, because, blended, averages and hide in the same decision record so a later reviewer can see why the option passed, failed or needs a narrower retest. If the section exposes a measurement gap, repair that gap before changing the offer, creative and targeting simultaneously. Where this leads to paid acquisition, FroggyAds gives you a self-serve campaign environment for applying the relevant targeting, budget and source controls while your own analytics verifies downstream value.

![cheapest pop ads buyer scorecard visual](https://froggyads.com/assets-redesign-2026/images/v77-pop-ads-network-evaluation/cheapest-pop-ads-scorecard.svg)

**Put the guide into practice**

## Turn Cheapest Pop Ads into a bounded campaign test

A buyer evaluating Cheapest Pop Ads can use Turn Cheapest Pop Ads into a bounded campaign test to make the page actionable: identify the condition, document the evidence, and define the response. Preserve the source, date and owner for Optimize, Bids, Creative, Separately, documented and launch whenever they affect the decision, especially when the page compares options or sets a budget boundary. Set a written pass condition and a rollback condition before acting, so the team can reverse the change without rewriting the history of the test. If the next step is a media test, FroggyAds lets the advertiser keep campaign settings and source-level performance visible instead of treating traffic volume as proof of success.

[Create My Free Account](https://premium.froggyads.com/#/signup)

![Illustration of a campaign launch checklist for cheapest pop ads](https://froggyads.com/assets-redesign-2026/images/showcase-campaign-launch-checklist.svg)

12 • Scaling

## Scale Marginal Performance, Not the Blended Average

For the Cheapest Pop Ads decision, use Scale Marginal Performance, Not the Blended Average to separate a real operating requirement from a broad best-practice statement. Keep the review anchored to Scaling, changes, auction, position, frequency and original; those details are the parts of this section that can materially change the recommendation. Set a written pass condition and a rollback condition before acting, so the team can reverse the change without rewriting the history of the test.

13 • Compliance

## Protect User Trust and Brand Safety

A buyer evaluating Cheapest Pop Ads can use Protect User Trust and Brand Safety to make the page actionable: identify the condition, document the evidence, and define the response. Preserve the source, date and owner for truthful, identity, accurate, claims, appropriate and restrictions whenever they affect the decision, especially when the page compares options or sets a budget boundary. Do not scale the conclusion beyond the evidence window; repeat the check after the next meaningful change in volume, scope or audience. When the page's recommendation becomes a traffic test, FroggyAds provides the campaign controls to execute it while the advertiser retains responsibility for offer fit, tracking and backend acceptance.

14 • Platform fit

## How FroggyAds Supports Cheapest Pop Ads

FroggyAds is a self-serve media buying platform for advertisers and performance teams. It provides access to more than 20 billion daily impressions through 750+ SSP integrations across supported formats and markets. Buyers can use available GEO, city, device, operating-system, browser, carrier, category, source, ID and IP controls, together with budgets and reporting. These tools can support cost evaluation without treating low price as quality, but they cannot guarantee profit, visitor quality, conversions or a particular CPM. For cheapest pop ads, begin with a controlled test, verify the accepted outcome in the backend and expand only when source-level evidence remains stable.

15 • Decision gate

## Final Decision Gate for Cheapest Pop Ads

On this Cheapest Pop Ads page, Final Decision Gate for Cheapest Pop Ads matters because it changes what the advertiser should verify before committing budget or operating effort. Translate the section into checks for approving, spend, whether, audience, eligible and message; this keeps the recommendation tied to the page's real task instead of generic marketing language. If the section exposes a measurement gap, repair that gap before changing the offer, creative and targeting simultaneously.

Operating scorecard

## Decision Controls for Cheapest Pop Ads

**Cheapest Pop Ads operating scorecard**

| Decision area | Evidence to collect | Action rule |
|---|---|---|
| Objective | One accepted backend outcome | Do not optimize to raw clicks alone |
| Audience | Eligible GEO, device, language and offer fit | Exclude only required or evidence-backed segments |
| Creative | Truthful message and matching destination | Test different ideas, not punctuation changes |
| Tracking | Click ID, source ID and validated event | Stop spend when the chain breaks |
| Budget | Daily cap, bid ceiling and loss limit | Separate exploration from scaling |
| Quality | Behavior, timing, acceptance and value | Investigate patterns before blocking |
| Optimization | Source, creative and segment views | Change one major variable at a time |
| Scaling | Stable marginal accepted cost | Increase in measured steps |

Questions media buyers ask

## Cheapest Pop Ads FAQ

### For Cheapest Pop Ads, what should teams verify about for campaign fit, how should cheapest ads handle costs when comparison and fits matter?

Campaign fit in cheapest ads keeps campaign fit focused on costs, comparison, and fits. Make the cheapest ads campaign fit test specific; document costs, check comparison, and reject any unsupported fits conclusion.

### For Cheapest Pop Ads, what should teams verify about for audience signal, when should cheapest ads use details to clarify budget beside message?

Audience signal asks cheapest ads to keep audience signal grounded in cheapest ads evidence on details, with budget compared against message. Keep audience signal in cheapest ads specific; record details, verify budget, and question any weak message evidence.

### For Cheapest Pop Ads, what should teams verify about for format choice, what makes inexpensive useful to cheapest ads beside advertisement and lead?

Format choice for cheapest ads can let inexpensive anchor the decision while advertisement tests lead. Review cheapest ads through format choice; keep inexpensive visible, verify advertisement, and stop when lead is doubtful.

### For Cheapest Pop Ads, what should teams verify about for destination readiness, when should cheapest ads use short to clarify visits beside difficult?

Destination readiness in cheapest ads keeps destination readiness anchored to short and tests visits against difficult. Within cheapest ads, keep destination readiness tied to cheapest ads evidence; record short, check visits, and pause if difficult remains unclear.

### For Cheapest Pop Ads, what should teams verify about for budget inputs, what makes fair useful to cheapest ads beside test and offer?

Budget inputs in cheapest ads keeps budget inputs focused on fair, test, and offer. Make the cheapest ads budget inputs test specific; document fair, check test, and reject any unsupported offer conclusion.

### For Cheapest Pop Ads, what should teams verify about for tracking plan, how should cheapest ads handle behavior when suggests and visitor matter?

Tracking plan for cheapest ads needs behavior, with suggests checked against visitor. For tracking plan in cheapest ads, connect behavior to the finding; confirm suggests, document visitor, and choose tracking plan action from visitor for cheapest ads.

### For Cheapest Pop Ads, what should teams verify about for quality diagnosis, when should cheapest ads use repeated to clarify exposure beside aggressive?

Quality diagnosis for cheapest ads needs repeated, with exposure checked against aggressive. For quality diagnosis in cheapest ads, connect repeated to the finding; confirm exposure, document aggressive, and choose quality diagnosis action from aggressive for cheapest ads.

### For Cheapest Pop Ads, what should teams verify about for fraud guardrail, what should the cheapest ads fraud guardrail review reveal about extremely, cheap, and source?

Fraud guardrail in cheapest ads keeps fraud guardrail focused on extremely, cheap, and source. Make the cheapest ads fraud guardrail test specific; document extremely, check cheap, and reject any unsupported source conclusion.

### For Cheapest Pop Ads, what should teams verify about for pause rule, what makes higher useful to cheapest ads beside priced and placement?

Pause rule for cheapest ads can let higher anchor the decision while priced tests placement. Review cheapest ads through pause rule; keep higher visible, verify priced, and stop when placement is doubtful.

### For Cheapest Pop Ads, what should teams verify about for scale rule, which extending check connects cheapest ads with proven and markets?

Scale rule for cheapest ads needs extending, with proven checked against markets. For scale rule in cheapest ads, connect extending to the finding; confirm proven, document markets, and choose scale rule action from markets for cheapest ads.

Related campaign resources

## Continue the Pop Campaign Workflow

[**Pop Ads Guide**Review the main pop ad format overview and campaign controls.](https://froggyads.com/pop-ads-guide/)[**Campaign Reporting**Align click IDs, attribution windows and backend validation.](https://froggyads.com/campaign-reporting-guide/)[**Source Targeting**Preserve placement identifiers for bidding, whitelists and exclusions.](https://froggyads.com/source-targeting/)[**Landing Page Optimization**Improve speed, message continuity and conversion usability.](https://froggyads.com/landing-page-optimization/)
Launch with evidence

## Build a Controlled Cheapest Pop Ads Test

Make Build a Controlled Cheapest Pop Ads Test specific to Cheapest Pop Ads by tying it to the exact workflow, audience or commercial constraint described on this page. Compare scaling, define, accepted, conversion, confirm and tracking under the same scope and review window; if one is unknown, keep that uncertainty explicit rather than filling the gap with an estimate. Keep the baseline unchanged while testing the next hypothesis; that comparison is what makes the decision reproducible. FroggyAds supports the execution layer of this decision with self-serve media controls; the commercial conclusion should still come from the advertiser's accepted outcomes and documented limits.

[Create My Free Account](https://premium.froggyads.com/#/signup)[Visit Learning Center](https://froggyads.com/learning-center/)
Advertiser decision framework

## Cheapest Pop Ads: what should the advertiser decide next?

For Cheapest Pop Ads, pop means a full-page or separate-window traffic format where supported. The buying decision is whether that delivery context fits the offer, creative and destination well enough to produce an accepted post-click result. Use What Cheapest Pop Ads Means and Understand How Pop Ads Is Delivered as the page-specific checkpoints, then judge cheapest pop ads on frequency, destination readiness and source-level conversion quality plus downstream conversion quality.

A buyer evaluating Cheapest Pop Ads can use Cheapest Pop Ads: what should the advertiser decide next? to make the page actionable: identify the condition, document the evidence, and define the response. Keep the review anchored to remain, tied, existing, around, Means and Understand; those details are the parts of this section that can materially change the recommendation. If the section exposes a measurement gap, repair that gap before changing the offer, creative and targeting simultaneously.

| Decision | What to verify | FroggyAds action |
|---|---|---|
| Cheapest Pop Ads objective | Use What Cheapest Pop Ads Means to define the accepted business event and the maximum learning loss for cheapest pop ads. | Launch one FroggyAds campaign objective for Cheapest Pop Ads and keep the conversion definition stable. |
| Cheapest Pop Ads audience | Use Understand How Pop Ads Is Delivered to verify market, device, language and offer eligibility for cheapest pop ads. | Apply only the FroggyAds targeting controls that change the real Cheapest Pop Ads customer journey. |
| Cheapest Pop Ads source evidence | Use Define the Audience and Eligible Use Case to keep source-level differences visible instead of relying on one blended cheapest pop ads average. | Keep, cap, exclude or retest Cheapest Pop Ads inventory from documented source evidence. |
| Cheapest Pop Ads economics | Use Evaluate Inventory and Source Transparency to connect media spend with accepted conversions and downstream value for cheapest pop ads. | Protect the Cheapest Pop Ads test with a written budget boundary and a consistent attribution window. |
| Cheapest Pop Ads scale rule | Use Build a Landing Experience That Earns Attention to define the exact evidence that earns the next budget increase for cheapest pop ads. | Scale Cheapest Pop Ads one major control at a time and compare marginal performance with the prior baseline. |

### A page-specific FroggyAds test sequence for Cheapest Pop Ads

1. **Cheapest Pop Ads outcome:** define the accepted event for cheapest pop ads and the maximum loss permitted while the first test is learning.

2. **Cheapest Pop Ads path:** verify market eligibility, device experience, landing-page continuity and tracking against What Cheapest Pop Ads Means before buying more traffic.

3. **Cheapest Pop Ads hypothesis:** launch one bounded FroggyAds test tied to Understand How Pop Ads Is Delivered; do not change bid, creative, audience and destination together.

4. **Cheapest Pop Ads source review:** compare qualified activity, accepted conversions, timing and cost by the source or segment dimensions relevant to Define the Audience and Eligible Use Case.

5. **Cheapest Pop Ads scaling:** use Evaluate Inventory and Source Transparency and Build a Landing Experience That Earns Attention to define what must reproduce before the next budget increase.

### Why FroggyAds is relevant to Cheapest Pop Ads

Treat Why FroggyAds is relevant to Cheapest Pop Ads as a specific gate for Cheapest Pop Ads, not as a reusable checklist item that means the same thing on every page. The evidence record should make gives, self-serve, ad-network, workflow, buying and supported visible instead of hiding them inside a blended score or an unexplained recommendation. Set a written pass condition and a rollback condition before acting, so the team can reverse the change without rewriting the history of the test. Where this leads to paid acquisition, FroggyAds gives you a self-serve campaign environment for applying the relevant targeting, budget and source controls while your own analytics verifies downstream value.

For the Cheapest Pop Ads decision, use Why FroggyAds is relevant to Cheapest Pop Ads to separate a real operating requirement from a broad best-practice statement. Review Build, Landing, Experience, Earns, Attention and final together, because a strong result in one of them should not conceal a material failure in another. When the evidence is strong, carry the exact setting or requirement into the next campaign step instead of broadening several variables at once. A controlled FroggyAds test can turn this section into measurable evidence: keep the conversion definition stable, preserve source identifiers and compare marginal performance before expanding.

[Create your free FroggyAds account](https://premium.froggyads.com/#/signup)

Search intent and buyer decision

## How to use this Cheapest Pop Ads page

This URL has one primary job for **performance-focused advertisers**: **control low-cost buying without confusing price with quality**. Keep this page focused on that buying decision instead of turning it into a generic advertising article. Applied to Cheapest Pop Ads, this check should support the distinct decision to control low-cost buying without confusing price with quality and remain traceable to the page's own evidence.

The unresolved entity checks for Cheapest Pop Ads are practical operating controls, not extra keywords: use frequency control to limit repeated exposure while preserving enough data to evaluate the source; and measure landing-page speed on the devices and markets used by the campaign. Apply them only where they help you control low-cost buying without confusing price with quality.

| Step | Ad Format workflow | Evidence to retain |
|---|---|---|
| 1 | Match the format to the user journey and creative requirement | Keep the evidence tied to Cheapest Pop Ads and the accepted outcome defined for this URL. |
| 2 | Control targeting, frequency or placement variables that can change the result | Keep the evidence tied to Cheapest Pop Ads and the accepted outcome defined for this URL. |
| 3 | Compare accepted outcomes by source before scaling the format | Keep the evidence tied to Cheapest Pop Ads and the accepted outcome defined for this URL. |

### Transparent Cheapest Pop Ads decision example

**Hypothetical example:** if a controlled Cheapest Pop Ads test spends USD 150 and records 5 accepted outcomes after the same review window, accepted CPA is USD 150 divided by 5 = **USD 30.00**. Replace the example inputs with your own economics; this is not a FroggyAds performance claim.

Use FroggyAds as the execution layer only when the page's decision calls for paid traffic. Set the relevant budget, targeting and format controls, verify conversion tracking, keep source-level evidence, and increase spend only when the accepted outcome supports the next step. [Create your free FroggyAds account](https://premium.froggyads.com/#/signup). Applied to Cheapest Pop Ads, this check should support the distinct decision to control low-cost buying without confusing price with quality and remain traceable to the page's own evidence.

**Research basis for Cheapest Pop Ads:** This URL helps performance-focused advertisers control low-cost buying without confusing price with quality. It is mapped to the pop research cluster. Our current review used [ppcmate.com](https://ppcmate.com/pop-under-ads-guide-for-advertisers-strategy-targeting-optimization-examples/) and [vrume.com](https://www.vrume.com/blog/popunder-advertising-guide/) to check terminology, buyer questions and decision coverage relevant to Cheapest Pop Ads. These external sources are research inputs, not evidence of FroggyAds campaign performance.

Direct answer

## Cheapest Pop Ads — what matters first

A buyer evaluating Cheapest Pop Ads can use Cheapest Pop Ads: what matters first to make the page actionable: identify the condition, document the evidence, and define the response. Compare format, fits, journey, device, context and creative under the same scope and review window; if one is unknown, keep that uncertainty explicit rather than filling the gap with an estimate. Connect the finding to one owner and one next action so the page helps the visitor decide rather than merely describing a process.