--- title: "Mobile Gaming Push Ads in France: 313% ROI Case Study | FroggyAds" canonical: "https://froggyads.com/case-studies/mobile-gaming-push-ads-france/" markdown_url: "https://froggyads.com/case-studies/mobile-gaming-push-ads-france.md" description: "Customer-reported historical case summary. Customer case study: mobile gaming campaign in France used push ads to generate $59,261 revenue and 313% ROI." language: "en" --- [Home](https://froggyads.com/)[Case Studies](https://froggyads.com/case-studies/)Mobile Gaming in France Customer case study 19 # How **Mobile Gaming Push Ads** Reached 313% ROI in France An anonymized FroggyAds customer campaign turned $14,349 in media spend into $59,261 in gross revenue. This case study explains the setup, measurement chain, source controls and scaling decisions behind the reported result. [Create My Free Account](https://premium.froggyads.com/#/signup)[View campaign results](https://froggyads.com/case-studies/mobile-gaming-push-ads-france/#campaign-results) Customer identity is withheld for confidentiality. Figures and campaign settings are based on the customer-provided performance record. Ad spend**$14,349***reported total* Gross revenue**$59,261***4.13x ROAS* Net profit**$44,912***after media spend* Total ROI**+313%***profit ÷ spend* ![Campaign performance summary for Mobile Gaming Push Ads in France](https://froggyads.com/assets-redesign-2026/images/v51-case-studies/mobile-gaming-push-ads-france-hero.svg) ### What does this page explain about Mobile Gaming Push Ads in France: 313% ROI Case Study? **Quick answer:** Customer case study: mobile gaming campaign in France used push ads to generate $59,261 revenue and 313% ROI. This France campaign was designed around mobile game installs and engaged user acquisition. The operational challenge was not simply to buy more french traffic. Reference for Mobile Gaming Push Ads in France: 313% ROI Case Study: [FTC guidance on online advertising and marketing](https://www.ftc.gov/business-guidance/advertising-marketing/online-advertising-marketing). Editorial review for Mobile Gaming Push Ads in France: 313% ROI Case Study: [FroggyAds Editorial Team](https://froggyads.com/editorial-policy/), 2026-08-02. ## Campaign overview This France campaign was designed around mobile game installs and engaged user acquisition. The customer used Push Ads on FroggyAds and recorded 337,755 delivered clicks, 1,126 reported conversions and $44,912 in net profit. The resulting 313% ROI is calculated as net profit divided by media spend. An install can be inexpensive while retention and in-game value remain weak. The campaign needed events after first launch. French creative, app expectations and the post-click action were kept consistent so acquisition volume could be evaluated against completed user actions. The buyer treated campaign data as a chain. Delivery explained where the budget went, the tracker explained what users did, and the downstream system determined whether those actions were accepted. For **Case Studies › Mobile Gaming Push Ads France**, apply this rule to the page-specific audience, market, format or buying decision described here. ### What this case proves It shows that a controlled combination of offer fit, localization, conversion tracking and source-level optimization can produce a profitable campaign. It does not establish a guaranteed benchmark for every mobile gaming advertiser. For **Case Studies › Mobile Gaming Push Ads France**, apply this rule to the page-specific audience, market, format or buying decision described here. ## The acquisition challenge The operational challenge was not simply to buy more french traffic. It was to acquire enough signal to identify which sources, devices and messages could produce completed install, first session, retained player and monetization value without letting the test budget expand faster than the evidence. The customer began with a clear economic boundary. The final campaign total implies a cost per verified conversion of $12.74 and revenue per verified conversion of $52.63. Those values gave the buyer a practical frame for deciding whether a source deserved more exposure, needed a bid adjustment or should be removed from the test. Creative should represent actual gameplay and disclose material purchase or eligibility conditions where required. ## Campaign setup and targeting Push placements gave the buyer a direct, compact message format with separate headline, icon and landing-page variables. The campaign launched multiple headline and icon combinations, kept each creative ID stable and used source-level reporting to separate creative fatigue from placement quality. For **Case Studies › Mobile Gaming Push Ads France**, apply this rule to the page-specific audience, market, format or buying decision described here. The source report lists 875 active publisher zones and a 53.6% bid win rate. Those figures describe the breadth of available delivery, but they were not treated as quality scores. Each source still had to earn budget through conversion and downstream outcome data. - **GEO:** France (FR) - **Format:** Push Ads - **Primary objective:** User Acquisition - **Optimization ID:** MOB-FR-7719014349 - **Reported source coverage:** 875 active publisher zones - **Bid win rate:** 53.6% ## Creative and landing-page strategy The ad set realistic expectations about gameplay and carried the same visual identity into the store or landing page. The winning push concept paired a specific user problem with one clear action. The landing page repeated that promise immediately instead of forcing the user to reinterpret the offer after the click. For **Case Studies › Mobile Gaming Push Ads France**, apply this rule to the page-specific audience, market, format or buying decision described here. The team used several concepts early, then consolidated around the combinations that produced both attention and accepted conversions. The campaign record describes multiple creative and pre-landing variants rather than one untested message. The practical value of that approach was not variety by itself. It gave the buyer enough controlled combinations to see whether a result followed the message, the publisher source or the destination experience. For **Case Studies › Mobile Gaming Push Ads France**, apply this rule to the page-specific audience, market, format or buying decision described here. ## Tracking and data quality The customer used server-to-server conversion feedback and retained source identifiers through the click path. That reduced dependence on browser-only measurement and made it possible to connect a conversion with the campaign, creative and publisher zone that produced it. For **Case Studies › Mobile Gaming Push Ads France**, apply this rule to the page-specific audience, market, format or buying decision described here. Page speed was treated as part of the acquisition system. The source material describes a geographically distributed setup and a target time to first byte below 120 milliseconds. The larger lesson is that redirect latency, heavy scripts and unstable mobile layouts can create apparent traffic-quality problems that actually begin on the advertiser side. For **Case Studies › Mobile Gaming Push Ads France**, apply this rule to the page-specific audience, market, format or buying decision described here. The campaign also used additional traffic-quality checks before optimization decisions were made. FroggyAds traffic-quality controls can reduce exposure to invalid activity, but no control eliminates every risk. The customer still reconciled the reported conversions with the accepted business event. For **Case Studies › Mobile Gaming Push Ads France**, apply this rule to the page-specific audience, market, format or buying decision described here. ## Optimization sequence The buyer reviewed CTR as a diagnostic, but budget decisions were tied to conversion cost and downstream value. Weak creatives were paused without automatically excluding sources that still performed for other messages. For **Case Studies › Mobile Gaming Push Ads France**, apply this rule to the page-specific audience, market, format or buying decision described here. The customer report describes a loss-control rule at the source level: a placement that consumed materially more than the target acquisition cost without a verified conversion was removed from the active test. Sources that showed repeatable conversion momentum were isolated into dedicated scale groups rather than left inside the original broad campaign. For **Case Studies › Mobile Gaming Push Ads France**, apply this rule to the page-specific audience, market, format or buying decision described here. Dayparting and operating-system segmentation were introduced only after enough data existed to identify a pattern. This mattered because a short burst of conversions can be caused by reporting delay or source mix. The buyer compared mature cohorts before concentrating spend in stronger time windows and device groups. For **Case Studies › Mobile Gaming Push Ads France**, apply this rule to the page-specific audience, market, format or buying decision described here. Budget growth was reversible. The team defined the condition that would return spend to the previous level before making the increase. ### Campaign snapshot Vertical**Mobile Gaming** Country**France** Ad format**Push Ads** Objective**User Acquisition** ROI**+313%** ### On this page [Campaign overview](https://froggyads.com/case-studies/mobile-gaming-push-ads-france/#campaign-overview)[Acquisition challenge](https://froggyads.com/case-studies/mobile-gaming-push-ads-france/#challenge)[Setup and targeting](https://froggyads.com/case-studies/mobile-gaming-push-ads-france/#campaign-setup)[Creative strategy](https://froggyads.com/case-studies/mobile-gaming-push-ads-france/#creative-strategy)[Tracking](https://froggyads.com/case-studies/mobile-gaming-push-ads-france/#tracking)[Optimization](https://froggyads.com/case-studies/mobile-gaming-push-ads-france/#optimization)[Results](https://froggyads.com/case-studies/mobile-gaming-push-ads-france/#campaign-results)[Takeaways](https://froggyads.com/case-studies/mobile-gaming-push-ads-france/#takeaways)[FAQ](https://froggyads.com/case-studies/mobile-gaming-push-ads-france/#faq) ### Result note Mobile Gaming Push Ads Case Study in France is based on customer-reported historical campaign results supplied to FroggyAds. The public summary is anonymized and has not been independently audited, so it is not a forecast, guarantee or universal benchmark. Campaign results ## The reported numbers and what they mean Raw totals are paired with calculated efficiency metrics so the result can be evaluated beyond the headline ROI. These are customer-reported historical campaign results supplied to FroggyAds. The public summary is anonymized and has not been independently audited. Results are not a forecast, guarantee or universal benchmark — The reported numbers and what they mean. For **Case Studies › Mobile Gaming Push Ads France**, apply this rule to the page-specific audience, market, format or buying decision described here. Clicks delivered**337,755**875 active publisher zones Reported conversions**1,126**0.33% calculated CVR Cost per conversion**$12.74**$0.042 cost per click Revenue efficiency**4.13x**$0.175 revenue per click ![Outcome funnel for the Mobile Gaming campaign](https://froggyads.com/assets-redesign-2026/images/v51-case-studies/mobile-gaming-push-ads-france-funnel.svg) ### Reading the funnel A high click count was useful only because the campaign retained enough source and conversion detail to trace the value created after the click. For **Case Studies › Mobile Gaming Push Ads France**, apply this rule to the page-specific audience, market, format or buying decision described here. - 337,755 clicks produced 1,126 reported conversions. - Each verified conversion cost $12.74 in media spend. - Gross revenue averaged $52.63 per verified conversion. - Net profit was $44,912, equal to 313% of media spend. | Metric | Calculated value | Interpretation | |---|---|---| | **Cost per click** | $0.042 | Spend divided by delivered clicks | | **Conversion rate** | 0.33% | Reported conversions divided by clicks | | **Cost per conversion** | $12.74 | Spend divided by reported conversions | | **Revenue per click** | $0.175 | Gross revenue divided by clicks | | **Revenue per conversion** | $52.63 | Gross revenue divided by reported conversions | | **Return on ad spend** | 4.13x | Gross revenue divided by spend | Execution blueprint ## How the customer moved from test traffic to controlled scale The graphic summarizes the operating sequence described in the campaign report. It is a workflow visualization, not a private dashboard screenshot. ![Campaign optimization blueprint for Push Ads](https://froggyads.com/assets-redesign-2026/images/v51-case-studies/mobile-gaming-push-ads-france-blueprint.svg) ### Test For Mobile Gaming Push Ads Case Study in France, launch enough source and creative breadth to learn while keeping the maximum acceptable test loss explicit. ### Refine Separate weak creative, landing and source combinations. Preserve the combinations that produce repeatable reported conversions. ### Scale For Mobile Gaming Push Ads Case Study in France, increase budget in measured steps and return to the previous level when accepted cost, traffic quality or source composition leaves the declared boundary. Practical takeaways ## What advertisers can apply from this Mobile Gaming case The transferable value from Mobile Gaming Push Ads Case Study in France is the documented decision process, not an assumption that another campaign will reproduce the reported ROI or revenue. ### What worked in this campaign - One measurable conversion path connected the ad, source, landing page and customer outcome. - Localization covered the complete experience, not only the headline. - Creative variants were traceable and interpreted together with source performance. - Loss limits were set before source exclusions and scale decisions. - Budget increases were staged and reversible. ### What to validate before copying the approach - Your offer and campaign must be eligible in the target market. - Your conversion value and maturity window may differ from this case. - Your landing page, device mix and source prices will change the economics. - Traffic-quality controls reduce risk but do not replace reconciliation. - Scale only when accepted downstream value remains inside your cost boundary. **Method and source note:** The performance totals, campaign format, GEO and optimization details on this page come from a customer-provided FroggyAds campaign record. Calculated metrics are derived from those totals. Customer name, offer identity and campaign dates are withheld for confidentiality. Results reflect one campaign and do not guarantee future performance. Case study FAQ ## Questions about the campaign ### For How Mobile Gaming Push Ads Reached 313% ROI in France, who can learn from the French mobile-gaming push example? Advertisers with comparable app access, audience eligibility and measurement capability can study its method while treating their own offer as a new test. ### For How Mobile Gaming Push Ads Reached 313% ROI in France, which costs matter when reviewing the gaming case study? Consider media, localisation, creative production, attribution, store economics and the value of users who complete the chosen post-install event. ### For How Mobile Gaming Push Ads Reached 313% ROI in France, what evidence should a reader verify in this push-ads case? Check the campaign period, traffic definition, accepted conversion, attribution window and exclusions used to calculate the published result. Quick answer: Customer case study: mobile gaming campaign in France used push ads to generate $59,261 revenue and 313% ROI. ### For How Mobile Gaming Push Ads Reached 313% ROI in France, how can the case-study approach be adapted responsibly? Borrow one relevant decision, place it inside a limited campaign cell and establish a fresh baseline for the current game. ### For How Mobile Gaming Push Ads Reached 313% ROI in France, why does French localisation need more than translated words? Players also encounter store content, prices, visual references and support expectations, so the complete path should feel coherent for the intended market. ### For How Mobile Gaming Push Ads Reached 313% ROI in France, how should user quality from a copied push test be assessed? Evaluate valid installation records, then examine activation, retention or another business-approved event while checking each source for abnormal patterns. ### For How Mobile Gaming Push Ads Reached 313% ROI in France, when is a different advertising example more useful? Select another case when its format, conversion path or commercial model resembles the planned campaign more closely than mobile gaming does. ### For How Mobile Gaming Push Ads Reached 313% ROI in France, which calculations enable a fair adaptation review? Compare total spend, accepted users, effective acquisition cost and rejected activity under a documented attribution rule. The transferable value is the decision process, not the assumption that another campaign will reproduce the same ROI. ### For How Mobile Gaming Push Ads Reached 313% ROI in France, what is the danger of treating the case-study ROI as a forecast? The reported return reflects particular delivery and offer conditions, so copying the percentage ignores the variables a new advertiser brings. ### For How Mobile Gaming Push Ads Reached 313% ROI in France, what decision should follow the bounded French-market test? Continue only when the new campaign's own accepted-user evidence meets its preset threshold, and change a single input in the next phase. Continue researching ## Related FroggyAds resources [Related resource**Push Ads** Learn how push ads is planned, tracked and optimized. ](https://froggyads.com/push-ads/)[Related resource**Mobile Gaming** Explore the broader mobile gaming advertising framework. ](https://froggyads.com/gaming-advertising/)[Related resource**All customer case studies** Compare performance stories across formats, countries and verticals. ](https://froggyads.com/case-studies/) Search intent and buyer decision ## How to use this How Mobile Gaming Push Ads Reached 313% ROI in France page This URL has one primary job for **performance-focused advertisers**: **extract documented evidence, limits and transferable lessons**. Keep this page focused on that buying decision instead of turning it into a generic advertising article. The nearest related FroggyAds page is [Push Traffic France](https://froggyads.com/push-traffic-france/); use that URL when its narrower task is the one you actually need. The How Mobile Gaming Push Ads Reached 313% ROI in France workflow also depends on campaign objective and source quality. These concepts belong on this page because they affect configuration, evidence or the downstream business decision. | Step | Case Study workflow | Evidence to retain | |---|---|---| | 1 | Separate documented facts from interpretation | Keep the evidence tied to How Mobile Gaming Push Ads Reached 313% ROI in France and the accepted outcome defined for this URL. | | 2 | Identify the starting condition, intervention and measured outcome | Keep the evidence tied to How Mobile Gaming Push Ads Reached 313% ROI in France and the accepted outcome defined for this URL. | | 3 | Transfer only the mechanism that can be retested under the new campaign conditions | Keep the evidence tied to How Mobile Gaming Push Ads Reached 313% ROI in France and the accepted outcome defined for this URL. | ### Transparent How Mobile Gaming Push Ads Reached 313% ROI in France decision example **Hypothetical transfer example:** suppose the documented case isolates one starting condition, one intervention and one accepted outcome. Re-test that mechanism in a small How Mobile Gaming Push Ads Reached 313% ROI in France campaign before scaling; do not treat the original result as a promise for a different market, offer or audience. Use FroggyAds as the execution layer only when the page's decision calls for paid traffic. Set the relevant budget, targeting and format controls, verify conversion tracking, keep source-level evidence, and increase spend only when the accepted outcome supports the next step. [Create your free FroggyAds account](https://premium.froggyads.com/#/signup). For Mobile Gaming Push Ads France, connect this point to the concrete objective to extract documented evidence, limits and transferable lessons, with the source and outcome evidence retained for this URL. ### Mobile Gaming Push Ads France evidence-transfer example **Hypothetical transfer example:** if a case documents one starting condition, one controlled change and one accepted outcome, reproduce that mechanism in a small Mobile Gaming Push Ads France test before scaling. Keep the original limits beside the result so the case remains evidence to test, not a promise that another campaign will repeat it. Direct answer ## How Mobile Gaming Push Ads Reached 313% ROI in France — what matters first How Mobile Gaming Push Ads Reached 313% ROI in France should be read as documented evidence with limits: separate reported facts from interpretation and transfer only the parts that match your own campaign context.