YouTube ads – understanding, type, and tips on making youtube ads
If social media is wetlands for business, youtube is one of its choices. It may be said that YouTube controlled the social media market. YouTube users reached 150 million. So, if business optimization is done via YouTube, an increase in sales will occur. One optimization that can be done is to use YouTube ads.
However, do you know about Youtube Ads? Check out the following definition.
What are YouTube Ads
YouTube Ads is one of the YouTube services used for product promotion or services. There are many advantages owned by YouTube Ads. One of them is you can specify the target audience. Both are based on interest or location.
For cost problems, there are many choices offered. Interestingly, payment is made if the user looks at the ad to the end. You are also able to monitor the effectiveness of advertising from Google Analytics. Therefore, you need to integrate YouTube and Google (Google Adwords).
Here there will be an explanation of what types of YouTube ads are.
4 Types of YouTube Ads
1. Skippable in-stream ads
This type of ad often appears when the user is opening YouTube. For example, the ad displays a video with a minimum time duration of 12 seconds to a maximum of 3 minutes. In this period, the user can click the SKIP button after the fifth moment.
Therefore, make sure that the ad you display is really interesting for the user. So, users don’t have to bother skipping your ad.
You will not be charged fees in this ad. You pay when the user watches the video ad until it’s finished or at least 30 seconds.
2. non-skippable ads
Different from Skippable In-Stream ADS, non-skippable ADS behaves otherwise. Users cannot skip. So, users must watch until the end. That is, the information contained in the ad will be viewed intact by the user.
Most importantly, you have to make advertising material as good as possible. So, users are not bored watching your promotional ads.
3. Discovery ads.
This ad will appear on the search page, youtube homepage, or the video related to the video watching. To appear on the search page, you need to optimize SEO on YouTube.
4. Non-video ads
If you want to advertise on YouTube, but it doesn’t have ads, don’t worry. Non-Video ADS will appear in the form of images or text on YouTube.
After knowing the type of YouTube ads, you need to know how to make youtube ads. Because this is the most important part of this article.
Tips for Making ADS YouTube
1. Upload videos on YouTube
The first way you need to do is upload videos to YouTube. You only need to make sure that the video is the right video as a product promotion section. You just log in, then click the video icon, and upload the video.
If you have finished clicking upload, you need to add titles, descriptions, and several tags related to the product. You just wait until the upload is finished.
2. Create ads via Google Ads
The next thing you need to do is create an ad via Google Ads. First, you need to log in to Google Ads. So, after that, follow the instructions below.
- Click “Campaign” and the “+” button to create a new ad.
- Then, select your ad goal. Is the Website Traffic, Leads, Sales, or Brand Awareness and Reach. For beginners, it would be better to choose brand awareness and Reach.
- Then, select the ad type. Simply one of the four types mentioned above.
- Finally, click “Continue”.
3. Determine ad parameters
There are many things you need to do in determining ad parameters. Among them that need to be filled are campaign name, bid strategy, budgets, network, location, language, and inventory type. Everything must be filled in full so that the ad on YouTube Ads you can walk.
4. Select the target audience
The important thing about this step is that you can specify the target audience. For example, ranging from gender, age, and location. Then, it can be based on interest. Then, the last one you need to check the type of ad that appears on YouTube ads.
5. Connect Google Ads with Youtube Channel
For YouTube your Ads to succeed and reach the target audience, you need to enter the YouTube ad link to Google Ads. Fill in the URL with display, call to action, and headlines. So, you can reap the benefits of YouTube ads.
That’s understanding, type, and five tips on making YouTube ads that you need to know. When you have understood the importance of YouTube Ads, you are ready to run a business. For your business to grow and increase the number of customers you don’t forget to advertise through the Froggy Ads service, you can start by advertising your product, so that later you can improve visitors in your online business portal. FROGGY ADS is an online advertising service that can help you control all your product campaigns. Helps you target the targeting target you want and give you many choices to market your product.