It’s an excellent time to be a marketer for mobile games, with the vertical accounting for 33 percent of all app downloads, 74 % of consumer spend and 10 % of total time spent in app. There has also been a 132 percent uptick in mobile games installs due to widespread stay at home rules on account of the coronavirus pandemic. But irrespective of what number of users install your game, generating income continues to be a essential element to your app’s survival. One of essentially the most helpful ways to do this is through in game video ads. In this text we will cover the different mobile ad codecs accessible to you and the way to expand your method for video ads in mobile games.
Free to play: As the name indicates, this model requires you to make your game accessible without cost. You can then generate earnings by exposing users to in app ads and in game forex. Although your mobile game is free, it’s still vital that you simply do not ruin the user experience by overloading your app with ads. The most valuable model will rely upon the character of your mobile game. However, it’s smart to test both models on a smaller viewers before launching your game around the world.
Once you recognize which model you are looking to enforce, you’re able to learn the various ad formats that will enable your app to generate income. A great way to contain video ads on your game without frustrating users is to reward them for their attention. Rewarded video ads are a win win state of affairs: advertisers get their videos watched by users while your gamers acquire a more robust user experience. A survey by eMarketer discovered that 76 % of US mobile gamers prefer opt in rewarded ads and 67 percent of fogeys will likely engage with a video ad in trade for a reward. Depending on the nature of your game, your reward may be in game currency, more lives or XP boosts. This can make video ads appealing to the user by making them an asset to their usual gaming experience.