BEIJING, May 13, 2016 /PRNewswire/ As of December 2015, online active intelligent terminals on China’s mobile Internet amounted to 899 million and China Internet users reached 688 million, 620 million of them being cellular phone users. A global professional market analysis establishment predicts that Chinese advertisers will spend USD $22. 1 billion on mobile commercials in 2016, exceeding those of European and Southeast Asian countries and second only to the US. China is then regarded as a promoter of worldwide growth in the mobile ads industry.
With the sustained boom of China’s community atmosphere, mobile Internet generation and worker high-quality and other elements, the impact on mobile social life will continue to allure global consciousness. The popularization and utilization of smart phones and other mobile intelligent terminals in China has laid the basis for mobile Internet hardware; concurrently, the company model derived from mobile Internet has been perfected. Nevertheless, the stable and core profit model of China’s mobile Internet market lies not on the landmark innovation of hardware or era, but on the derivation from the enterprise model of mobile terminals. The best profitability comes from mobile advertisement, mobile e trade suppliers, mobile video and mobile price, with mobile Internet commercial being the most primitive, stable and core one. The development of mobile Internet advertisement in China can be traced back to the birth of the first portable phone, however the flourish started in 2011 when, with the rapid popularization of smartphones, a huge variety of businesses, including Beijing Yiqilian Technology Co. , Ltd, began to enter the mobile Internet advertisements market.
After experiencing a respective exploration in 2012 and a big scale reshuffle in 2013, China’s mobile commercials carrier industry skilled explosive growth in 2014. The business competition and cooperation was multiplied in 2015, with globalization and the RTB phenomenon being the evidence of increasing development of China’s mobile Internet ads enterprise. Mobile games are similar to mobile adverts in that they rely upon mobile devices; thus, it has become an industry consensus that mobile games are promoted and monetized by mobile adverts. With the further benefit of user retention in China’s smartphone market, mobile gamers play more frequently and stably. Meanwhile, the sustainable advancement of all the mobile advertising and marketing industry chain from product to free up, as well as overseas sales by major researchers and builders, publishers and channel companions, is rising more and more, and China’s mobile game market will reach RMB 64 billion in 2016. In spite of the massive market scale, it is still challenging to move forward.
There are as a minimum dozens or as many as 100 of mobile games put into the market day by day. Regardless of the varying traits of these games, without the accumulation of popularity and a spotlight, even the best game may be beaten by such a fiercely aggressive market. Since 2015, the brink for mobile games is rising higher, and the demand for positive channels of new products is fitting increasingly urgent. The commercials services with a big user base who could make a precise birth play a more essential role in marketing. In 2015, China’s mobile Internet commercial entered the era of full programmatic buying. RTB ads are no longer complementarily added, but are a well-liked mode of advertisers who are buying digital advertisements, which permit mobile advertisements to become much finer, accurate, least expensive and effective.
Many front line mobile advertisements services have joined the application trading group, and the butt threshold with major media channel companions has became more strict. Some small and middle platforms, if they proceed to use huge operation modes, can be additional squeezed.