With an Eye on Social Media Platforms and Influencer Marketing, the FTC Seeks Public Comment on Endorsement Guides Hunton Retail Law Resource

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In a concurring statement, Commissioner Rohit Chopra expressed that the FTC must take “bold steps to safety” the electronic financial system in this new age of influencer advertising and marketing and indicated that the role of enormous advertisers and social media structures might be under the microscope. Calling it “illegal payola” for businesses to compensate influencers for doubtless genuine endorsement and review, the Commissioner indicated that he will push for harder treatments for violators—redress bills, sample contractual language and requirements for generation platforms a few of the remedies.

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