Why Social Media Ads Don’t Work Heidi Cohen

This post hits a touchy nerve. When social media was new and agents were looking to get their head around it, one of the best they could do was to arise with a strategy of “pretending” to be interested in people, then after they based a relationship, reel them in like fish and lead them to pay. It’s a methodology as old as the oldest profession. The phrase, “social commercials” sticks in my craw.

It’s oxymoronic. If you’re selling anything, then say so. As you are saying, people will admire you more if you’re genuine, especially if you’ve already built a trusting courting. Thanks, Heidi. It was good getting that off my chest.

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