Snap’s star great as the “thing” to reach Millennials and Gen Z is something. But without functionality metrics, agencies and their brand consumers won’t spend forever. Placed can easily connect Snap to spending from its companions, who describe their respective relationships with the company as its “favorite, non exclusive” attribution provider for approximately 100 publishers, networks, and insist side structures, adding IPG Mediabrands, DigitasLBi, Horizon Media, Tapad, DataXu, Drawbridge, RUN, Adelphic, The Trade Desk, and DataXu, among others.
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