While brands may now have less people to share their promotions with and guidelines are certainly tighter, this doesn’t spell the tip for email. In fact, it gifts a completely unique opportunity to have interaction with only the main helpful, loyal and high intent clients. Since GDPR’s arrival on 25th May, despite a reduce in the number of emails sent, Ve saw that open rates have truly greater and sent to conversion rates have been maintained, highlighting that sending a high volume of emails doesn’t necessarily assure better conversion rates. This goes to expose why brands should still be making an investment in email, albeit more focused and customized to match the expectations in their more refined audience.
A push notification is a message that is brought to a mobile or computing device device. Users do not have to be in the browser or using their instruments to acquire them and that they can serve various purposes, for instance; announce a flash sale or remind clients of relevant products. Web push notifications are a branch of push specially for desktop. They are consent based, meaning they’re GDPR compliant, but do not require the users to share sensitive data akin to their email tackle, positioning them as the best method to reach wider audiences. They require a site guest to agree to acquire notifications, which might be achieved using compelling messaging and creatives.
Web push notifications have the potential to radically change remarketing effectiveness, with the real power of push coming from how timely, relevant and precise the notifications are. Delivered in real time, they give you the option to seize the attention of clients when it concerns most. Not only is push a trend to watch, but SMS alerts which have falsely been labelled as an out dated advertising channel, even have a part to play. As increasingly purchaser trips become fully mobile, with over 13% of conversions currently both starting and ending on mobile, engaging the mobile first user on their preferred device turns into essential. SMS alerts add an alternate layer to remarketing by targeting customers on the go with concise and targeted messages.
