The ad network company has grown into a highly complicated surroundings that makes its analysis a make it or break it item in every writer’s advertisements approach. At the time when the cost of the net commercials market is projected to reach a whopping $220. 38 billion by 2019, it’s no wonder that we are witnessing a proliferation of competing for ad networks, which makes their analysis a good more daunting task. Many bloggers, publishers, and other web owners are simply unprepared for this job since they don’t pay enough attention to the facets that separate professional ad networks from people that just clutter the path. All of those elements warrant a deeper inspect the ad network analysis procedure with the intention to can help you avoid the most common pitfalls in making this key enterprise decision.
So, let’s start with a less commonly mentioned facet of ad community evaluation – the exam of its professed dedication to imposing clean advertising practices. This is common, as we are living in an age through which ad community fraud accounts for losses amounting to billions of dollars. This issue is really escalating due to increasing sophistication in the perpetration of those nefarious activities. This trend has led to the perpetuation of the atmosphere of mistrust among publishers and advertisers, that is substantiated by claims that as much as half of the $50 billion digital advertising industry is impacted by fraudulent movements. This includes the usage of bots that spread malware and create fake clicks and impressions.
Perpetrators also are likely to target publishers by plaguing their websites with low nice ads. Moving on to a higher part of the evaluation equation, you may also have to consider the network’s ad inventory size as well as its pool of available advertisers. Larger ad inventories provide you with more alternatives in terms of the ad network’s capacity to check its ads with your online page in line with its content material. This includes checking the kind of codecs that the ad network offers, starting from text ads and dad ups to video rolls and GIFs. As no single ad format is advisable for each marketing campaign, your safest bet is to select an ad network offering a broad enough assortment of ad codecs, so that you can freely engage in trial and blunder trying out devoid of fear that you will run out of alternatives.
Another oft omitted aspect of the ad community evaluation process contains checking their capacity to carry a clean bill of health when it comes to their payment practices. This consideration often ranks low in the analysis complaints, despite the fact that it is an item that will eventually put your partnership with an ad network to a stress test. This is corroborated by reviews appearing that up to 69% of polled publishers say that they are able to leave ad networks on the grounds of fee issues. The most common issues contain late bills, unpaid earned funds or repeated circumstances during which it is essential to ask for outside help to resolve issues among the parties in the primary place. Some of the highly demanded aspects which are the hallmarks of responsive and expert ad networks are practices concerning early or timely payments and obvious reporting on change of payments status. Make certain to include these inquiries as a part of your ad community analysis procedure.