In an era of restricted advertising budgets and related resources, the query is selecting where to focus your efforts. To this end, it’s essential to think in terms of the advertising basics, mainly sales. If you’re still not convince about Tumblr and Pinterest, take a look at this purchasing advice from comScore’s US State of the Internet. Pinterest users are second in terms of buying power after LinkedIn where specialists are buying bigger ticket items. These people take part on a more frequent basis.
That said, given the relative size of Tumblr compared to Facebook, it’s not that assorted in buying behavior. Providing another reason to be latest on these sites.