To sum up, if you want to be the only coming home with a good catch, you want to have a methodology and follow it. Marketing campaigns that are aligned with your sales team can be compared to a good bait. The more often you go fishing, the better you take note where in finding the fish and the way to catch it. Likewise, you are looking to take into account who your leads are and the way to trap them; lead scoring is a great for buying to know your leads.
Make sure your landing pages and web forms are the “tasty bait” that guarantees better conversion rates. Also, don’t forget that the waters are wide and also you wish to be where your fish are. Establish your presence on mobile; however it should still be “a small river”, it’s getting filled with increasingly clients.