This testimonial from Charity: Water on Emma’s signup post click landing page can be a bit more compelling. The image isn’t a headshot — instead, it is from Charity: Water’s work bringing clean ingesting water to arising countries. The image is compelling, but a headshot could better connect visitors with the subject. The quote is very established to boot, with phrases comparable to “one of the best solution,” “a superb product,” and “really great people.