Why isn’t marketing’s version of storytelling working? McLellan Marketing Group

How the tale is crafted makes the change. How do you existing those emotions?If the tale is contrived, your focused viewers’s BS meters will detect it and switch off. If you capture the genuine deal, your audience will identify with the tale automatically. You as a marketer must speak how clients feel when they event your product. If that you can translate those “intangible effects” you’ve got the tale.

Do the work to find the man or woman to your viewers, and do the work to talk their story authentically. The feelings will reveal themselves. And “Data like an info photo”?Leave that for the appendix.

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