Why Instagram Business is Important for Your Business
As a business person, it is a must for you to have an Instagram Business account. Why?
Based on Instagram’s internal data, 60% of users find new products on their platform, and there are around 200 million users who visit at least one business account every day. Even a study found that 72% of respondents bought products they found through Instagram. So, if you are currently running a business and don’t have a business account on Instagram, you have lost a great opportunity to become successful.
Business accounts also have tons of additional features that regular accounts don’t have, for example:
- Metrics about the performance of your posts every day
- Insights about your followers, and how they interact with your content.
- Accurate targeting options (e.g. interests, demographics, target audience, and similar audience)
Starting Your First Business Campaign
Marketing is about how you manage and focus on Instagram Ads for better results. Since Instagram was acquired by Facebook, how to make ads on Instagram is almost the same as making a business campaign on Facebook.
Log into Facebook Ads Manager, start by creating a new business campaign, and choosing your target. There are three categories to choose from:
- Awareness – so that what you want to convey can reach a large audience (brand awareness and reach)
- Consideration – to increase audience engagement (traffic, engagement, app installs, video views, lead generation)
- Conversion – to turn an audience into a consumer (conversion, catalog sales, store visits)
Choose the one you want. After that, choose the place where you will drive traffic, and if you focus on conversions, you can choose to activate the bidding feature.
Next, you have to set your target audience, which is the people who think you have the most potential to buy the products you offer. There are several settings that you can choose, ranging from gender, age, language, and much more. Finally, set the location where the ad will be displayed, budget, schedule, and ad format.
At first, maybe you will feel confused to arrange everything that is needed, but remember practice makes perfect. Keep trying and experimenting to get the best results.
2 Examples of Using Instagram Business that Might Inspire You
Some of the inspirations from the professionals below have gotten satisfying results from their Instagram ads.
Warner Bros. Use Hashtags to Increase Reach
Hashtags are a great addition to ads on Instagram of any type. Hashtags can increase ad visibility and help you reach more audiences.
Warner Bros. managed to do this when promoting the film Crazy Rich Asians. The #CrazyRichAsians Hashtag was very popular in the first week of the film’s launch, with 73,100 mentions.
This hashtag helped drive 173,000 social media posts in the first week of the film’s launch, and increased ticket sales more than projected.
Airbnb. Increase Engagement with User-Generated Content (UGC)
Content created by your audience can also help achieve your business goals thanks to their creativity. All you need to do is repost the audience content that you think has appeal.
With thousands of likes per post, Airbnb is the king of engagement, especially when they rely on photos from their community. This is supported by the biggest demographics of Instagram users (millennial generation) who are 50% more likely to trust content created by other Instagram users.
Thus the discussion about the reasons why Instagram Business is important for your business. Don’t forget to advertise through the Froggy Ads service, you can start by advertising your product, so that later you can increase visitors on your online business portal. Froggy Ads is an online advertising service that can help you control all your product campaigns. helps you target the marketing target you want and gives you many choices for marketing your product.