Why Influencers are Very Influential People in Business
Influencers are people who can influence others. In the business world, influencers are people who are considered to be able to make an impact so that other people buy certain products.
The concept of influencers is actually not something new, this concept is an evolution of the concept of word of mouth marketing or word of mouth. In other words, the difference lies in the media used, if word of mouth uses oral media, while influencers use digital media (social media).
Influencers are divided into three categories based on the number of followers on social media, namely nano influencers, micro influencers, macro influencers, and mega influencers. The explanation is as follows:
Nano is the category with the smallest number of followers with a range of 500 to 1000 people. Believe it or not, even though there aren’t too many followers, they can have a huge impact.
In general, nano influencers know / know each other most of their followers. This is what makes nano influencers can produce a very high level of engagement, even more than 50% of their followers.
This mutual knowing factor can ultimately increase sales of a product, because the relationship between nano influencers and their followers usually has a high level of trust.
Micro influencers have followers of around 1,000 to 10,000 people with engagement rates of around 25% to 50%. They usually pay attention to certain topics according to their chosen field. For example, influencers who focus on the field of fashion, will post about clothing, fashion trends, clothing collections, and the like.
If this is done consistently, a micro influencer will gain credibility in the eyes of his followers. Over time, they will have a loyal base of followers. Especially if the micro influencer social media account has been branded or labeled as a fashion account, then automatically the number of followers will continue to increase, and most have the same interests.
Macro Influencer has a number of followers of around 10,000 to 100,000 people. In a way, macro influencers are a combination of the two previous categories. The combination in question is a high level of credibility and engagement.
The resulting engagement level is in the range of less than 25%. Although smaller than the two previous categories, this is understandable, given the growing number of followers.
Macro influencers usually produce higher quality content, because they really pay attention to the image of their social media accounts more seriously and professionally. Some of them even have a special team to help manage their social media.
Usually those included in the mega influencer category are those who are public figures or artists. When compared with the previous three categories, mega influencers have the smallest number of engagements, which is usually less than 10%.
The number of followers of this type of influencer is usually more than 100,000 people, even reaching millions. This is what causes the level of engagement is relatively low. In addition, a public figure is almost impossible to communicate intensively with his followers.
Mega influencers are suitable to be used to reach a wider market, but the relationship between brands and consumers will be more difficult because the level of trust is not too high.
Please note that the influencer category based on the number of followers above is not an exact number. The greater the number of followers, the number of engagement will decrease automatically.
Therefore, if you want to promote products through influencer services, you need to know the advantages and disadvantages of each type of influencer. Do you want to get a high amount of engagement, or a brand that is better known by many people but engagement is not too high. All according to your business needs.
And don’t forget to advertise through the Froggy Ads service, you can start by advertising your product, so that later you can increase visitors on your online business portal. Froggy Ads is an online advertising service that can help you control all your product campaigns. helps you target the marketing targets you want and gives you many choices for marketing your product.