“Many of the creators of live video are the people who find it irresistible loads and who’re advocating that brands dive in full force. Don’t get me wrong, I think video is a vital part of any marketing equation, but it is absolutely NOT for everyone or for every brand. And there are also content intake alternatives, which the fans of live video rarely take into attention. Not everyone likes video.
If I watch it, and when I do it’s a fleeting glimpse, the sound is off and I’m multitasking. I am really not attracted to seeing live video from brands or influencers unless it quickly informs or enormously entertains me.