Why Do Demand Side Platforms Need To Integrate With Ad Exchanges?
Without integrating with an ad exchange or SSP (or other inventory suppliers), a demand-side platform wouldn’t be able to purchase online advertising. Each DSP company will approach the integration process differently, but there are essentially three main phases.
How do Adtech platforms purchase ad space?
However, in order to achieve all of this, they need to connect to other advertising-technology (AdTech) platforms to purchase the available ad space (aka inventory) from publishers. Advertisers and ad agencies use DSPs to purchase ad space from publishers via ad exchanges and SSPs, typically during real-time bidding (RTB) auctions.
What is an Adtech SSP?
Ad exchanges were once standalone platforms, and many still are today, but over the past few years many AdTech companies have incorporated ad exchange functionality into their SSPs, and vice versa. This allows publishers to manage their inventory and sell it via RTB from one platform. Below are the main components of an SSP.
What is an ad exchange?
An ad exchange is a marketplace where buyers and sellers come together to trade digital media. The buyers (i.e. advertisers and agencies) use demand-side platforms (DSPs) to bid on individual impressions. These impressions are put up for sale by sellers (i.e. publishers) via supply-side platforms (SSPs).
What is the difference between an SSP and an ad exchange?
We define an SSP as a platform that helps publishers monetize and manage their inventory. We define an ad exchange as a platform that allows publishers and app developers to sell inventory on an impression-by-impression basis on real-time bidding (RTB) auctions.
What is a supply-side platform (SSP)?
Ever since the first ad was displayed in 1994, the programmatic industry has enjoyed a rapid increase in new tech and processes to help publishers monetize their websites and mobile apps. The first tools publishers used to sell their available ad space were ad networks. Then, supply-side platforms (SSPs) came along.
What is an Adtech SSP?
Ad exchanges were once standalone platforms, and many still are today, but over the past few years many AdTech companies have incorporated ad exchange functionality into their SSPs, and vice versa. This allows publishers to manage their inventory and sell it via RTB from one platform. Below are the main components of an SSP.
What is the difference between an SSP and an ad exchange?
We define an SSP as a platform that helps publishers monetize and manage their inventory. We define an ad exchange as a platform that allows publishers and app developers to sell inventory on an impression-by-impression basis on real-time bidding (RTB) auctions.
What is an SSP and how does it work?
SSPs are a key player in real-time bidding (RTB) media transactions, whereby publishers sell display, video and native ad space to advertisers on an impression-by-impression basis.
What is an ad exchange?
An ad exchange is a marketplace where buyers and sellers come together to trade digital media. The buyers (i.e. advertisers and agencies) use demand-side platforms (DSPs) to bid on individual impressions. These impressions are put up for sale by sellers (i.e. publishers) via supply-side platforms (SSPs).
What is an Adtech SSP?
Ad exchanges were once standalone platforms, and many still are today, but over the past few years many AdTech companies have incorporated ad exchange functionality into their SSPs, and vice versa. This allows publishers to manage their inventory and sell it via RTB from one platform. Below are the main components of an SSP.
What is an SSP and how does it work?
SSPs are a key player in real-time bidding (RTB) media transactions, whereby publishers sell display, video and native ad space to advertisers on an impression-by-impression basis.
What is the difference between an SSP and an ad exchange?
We define an SSP as a platform that helps publishers monetize and manage their inventory. We define an ad exchange as a platform that allows publishers and app developers to sell inventory on an impression-by-impression basis on real-time bidding (RTB) auctions.
What is an ad exchange and how does it work?
Ad exchanges act as an online marketplace where advertisers, publishers, agencies, ad networks DSPs and SSPs can buy and sell their ad inventory, without any intermediate. Ad exchanges use real-time-bidding technology to run auctions and sell inventory to the highest bidder based on impression-by-impression.
What is a supply-side platform (SSP)?
Ever since the first ad was displayed in 1994, the programmatic industry has enjoyed a rapid increase in new tech and processes to help publishers monetize their websites and mobile apps. The first tools publishers used to sell their available ad space were ad networks. Then, supply-side platforms (SSPs) came along.
What is the difference between an SSP and an ad exchange?
We define an SSP as a platform that helps publishers monetize and manage their inventory. We define an ad exchange as a platform that allows publishers and app developers to sell inventory on an impression-by-impression basis on real-time bidding (RTB) auctions.
What is an SSP and how does it work?
SSPs are a key player in real-time bidding (RTB) media transactions, whereby publishers sell display, video and native ad space to advertisers on an impression-by-impression basis.
What is an Adtech SSP?
Ad exchanges were once standalone platforms, and many still are today, but over the past few years many AdTech companies have incorporated ad exchange functionality into their SSPs, and vice versa. This allows publishers to manage their inventory and sell it via RTB from one platform. Below are the main components of an SSP.
What is the difference between an SSP and an ad exchange?
We define an SSP as a platform that helps publishers monetize and manage their inventory. We define an ad exchange as a platform that allows publishers and app developers to sell inventory on an impression-by-impression basis on real-time bidding (RTB) auctions.
What is an Adtech SSP?
Ad exchanges were once standalone platforms, and many still are today, but over the past few years many AdTech companies have incorporated ad exchange functionality into their SSPs, and vice versa. This allows publishers to manage their inventory and sell it via RTB from one platform. Below are the main components of an SSP.
What is an ad exchange?
An ad exchange is a marketplace where buyers and sellers come together to trade digital media. The buyers (i.e. advertisers and agencies) use demand-side platforms (DSPs) to bid on individual impressions. These impressions are put up for sale by sellers (i.e. publishers) via supply-side platforms (SSPs).
What is a supply-side platform (SSP)?
Ever since the first ad was displayed in 1994, the programmatic industry has enjoyed a rapid increase in new tech and processes to help publishers monetize their websites and mobile apps. The first tools publishers used to sell their available ad space were ad networks. Then, supply-side platforms (SSPs) came along.
What is an SSP and how does it work?
SSPs are a key player in real-time bidding (RTB) media transactions, whereby publishers sell display, video and native ad space to advertisers on an impression-by-impression basis.
What is the difference between an SSP and an ad exchange?
We define an SSP as a platform that helps publishers monetize and manage their inventory. We define an ad exchange as a platform that allows publishers and app developers to sell inventory on an impression-by-impression basis on real-time bidding (RTB) auctions.
What is an ad exchange and how does it work?
Ad exchanges act as an online marketplace where advertisers, publishers, agencies, ad networks DSPs and SSPs can buy and sell their ad inventory, without any intermediate. Ad exchanges use real-time-bidding technology to run auctions and sell inventory to the highest bidder based on impression-by-impression.
What is an Adtech SSP?
Ad exchanges were once standalone platforms, and many still are today, but over the past few years many AdTech companies have incorporated ad exchange functionality into their SSPs, and vice versa. This allows publishers to manage their inventory and sell it via RTB from one platform. Below are the main components of an SSP.
What is the difference between an SSP and an ad exchange?
We define an SSP as a platform that helps publishers monetize and manage their inventory. We define an ad exchange as a platform that allows publishers and app developers to sell inventory on an impression-by-impression basis on real-time bidding (RTB) auctions.
What is an ad exchange?
An ad exchange is a marketplace where buyers and sellers come together to trade digital media. The buyers (i.e. advertisers and agencies) use demand-side platforms (DSPs) to bid on individual impressions. These impressions are put up for sale by sellers (i.e. publishers) via supply-side platforms (SSPs).
What is the difference between an SSP and a DSP?
The main difference between SSP, DSP, and ad exchange is that SSP works with publishers directly to grow their demand-side platforms, whereas a DSP works with advertisers to help them buy ad space from SSPs.
What is an Adtech SSP?
Ad exchanges were once standalone platforms, and many still are today, but over the past few years many AdTech companies have incorporated ad exchange functionality into their SSPs, and vice versa. This allows publishers to manage their inventory and sell it via RTB from one platform. Below are the main components of an SSP.