For example, I love to use our blog to test out big campaigns on a budget before we invest a lot of time and money into their creation. I also like to use our blog to assist consider our personality better. And while this is not their fundamental use, blogs also become great shops through with retailers can talk other PR type crucial counsel such things as product releases or event guidance. It’s definitely easier to get awareness for more company concentrated initiatives if you’ve built up your individual viewers to your own belongings, as adverse to pitching your story to reporters and hoping one of them bites.