Publishers, on any other hand, should normally work on recovering the loading speed of their webpage, enormously focusing on the most page because it is the first and most commonly visited page by a user, and most people of the content material is placed on the most page in addition. The content of the online page and the ad banners should both load at the same time, but asynchronously. You can enhance the loading speed of the whole web site by enforcing lazy load. It’s when content below the fold is loading only after a user starts to scroll down.
This way banners placed above the fold aren’t plagued by loading of the content material which may not be viewed in any case.