Are you B2B or B2C?Because that changes things. Unfortunately, we’re not yet to the point where people go to social media sites when they want to buy things. There are exceptions—like looking for local goods on Facebook’s marketplace—but a general rule of thumb is that people on social media are at the very top of the sales funnel. What this means for you is that you might be targeting your ads and social media strategy for the wrong buyer’s stage. Unless your product can be an impulse buy, the likelihood of them traveling all the way down that funnel instead of scrolling to the next post in their feed is slim to none.
Understanding which social media platform to use for what will not only save you time, it will help you get further down the path to your goals. However, that doesn’t mean you don’t have to spend a lot of time on it—the social channel’s definition is to be social. We always recommend you spend at least six hours per week on monitoring, posting, and responding alone Insider tip: use a scheduling platform like Hootsuite to save you some time. If you’re one of the 33 percent of CEOs that just plain don’t have time to strategize, engage in real time, and schedule posts, we strongly recommend finding a partner like Blue Corona who can do it for you.