Which Programmatic Platform Is Right For Your Business? Collective Measures formerly Nina Hale

A demand side platform DSP is a tool that allows a media buyer to target users across numerous ad exchanges and private deals using nearly any ad format available online, including standard banners, video, audio, native, and more. The buyer also can utilize third party data providers to focus on users in real time in line with their shopping behavior for instance, targeting “car fans” when they visit caranddriver. com. Although each DSP operates just a little differently, all DSPs are virtually commodities that supply access to ad exchanges and the potential to target users in response to a wide range of tactics and data sets.

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