Which is the Best Social Network to Advertise on?

However, Snapchat has taken steps to overcome this, having made a tackle Oracle Data Cloud in January to procure data on users’ offline purchasing habits and therefore allowing dealers to bring more centered ads through Snap Audience Match and Lookalikes. The platform also these days announced a new product called Snap to Store which measures the number of those that visit a shop within a week of seeing one of Snapchat’s mobile ads. Fast food chain Wendy’s use of a backed geofilter led to over 42,000 people visiting a restaurant in the seven day period, demonstrating the cost for marketers to be in a position to track short term sales fulfillment.