Whatsapp Marketing: Strategy to Increase Sales
The role of social media is indeed very profitable when used for marketing. Currently, social media marketing is indeed quite effective in helping marketing strategies for a business or company. But what must be considered is that every social media has its characteristics.
For that, if you want to do marketing through social media, you should first develop a strategy that is tailored to the characteristics of each social media. Including when you will do WhatsApp marketing.
WhatsApp for Business Marketing
One of the reasons for using WhatsApp as a marketing tool is that many of your customers are probably already using it. The proof is that there are more than 50 billion messages sent via WhatsApp every day.
But WhatsApp doesn’t sell ad space, so you need to be innovative in your marketing approach. Therefore, you must develop a specific strategy for WhatsApp marketing.
WhatsApp’s Role in Helping Business Activities:
• Improved delivery system. Customers are often encouraged to share their location via WhatsApp. By getting the exact coordinates of the delivery location, it can help your company make faster shipments by choosing the shortest route to optimize operational costs.
• Get closer to customers. With WhatsApp chat that is easy to use, business people can reach customers more quickly in an efficient way.
• Creating groups to drive marketing is easier. WhatsApp allows its users to form groups of up to 100 people. You can use this to stay connected to your customer base, which can drive marketing.
Tips for Running Whatsapp Marketing
For marketing activities on WhatsApp to run smoothly, pay attention to the following:
1. Gather as many potential customer contacts as possible
You can get contact with potential customers through exhibitions, or social media such as Facebook, Instagram, and others. When you hold an exhibition, you don’t want to avoid collecting contacts from your potential customers.
You can collect customer numbers by providing conditional promos, in which prospective customers must fill in their identification data. Even though there has been no purchase when you hold the exhibition, then at least you already have their WhatsApp number to follow up.
2. Ask the prospect to save your WhatsApp number
After you get your prospect’s WhatsApp number, the next step you can do is ask your prospect to save your Whatsapp number. The goal is that you can broadcast to them. Because if they don’t save your number, then your broadcast won’t be able to enter their WhatsApp.
3. Broadcast interesting to prospective customers regularly
To build engagement and convert potential customers to buy products, just broadcasting attractive offers is not enough. Therefore, it is best if you learn about good hypnelling, Hypno-writing, and copywriting techniques. You have to build engagement with them first, by communicating well.
4. Create a special group for resellers
Form a group for resellers selling your products. Your job is to nurture them in the group so that they can become more adept at helping you sell your products. You can get the reseller from your contact database. Of the various customers, there must be someone who wants to hitch to become a reseller.
Then put them in a special group and then coach them in that group. Focus on developing their ability to sell products. So that in addition to increasing their sales and income, your business will also be helped to develop by itself.
The use of social media, including WhatsApp, can drive increased sales. Apart from the use of social media so that your business grows, don’t forget to advertise through the Froggy Ads service, you can start by advertising your products so that later you’ll increase visitors on your online business portal. Froggy Ads is a web advertising service which will assist you control all of your product campaigns. helps you target your required marketing target and provides you with multiple options for marketing your product.