WhatsApp Marketing: Definition and Effective Ways to Use it
At present the marketing strategy using social media is indeed widely used by business people. Social media is known to be effective enough to run marketing strategies, one of which is whatsapp marketing.
WhatsApp is one of the messaging applications that allow users to send messages, documents, images, image calls and videos for free. This application also develops whatsapp marketing intended for business people to market its products easily.
One reason why you need to do marketing through WhatsApp, the possibility of many customers who have used the application. Businessmen must also be more innovative in carrying out promotions because the application does not sell advertising space such as social media other. Therefore, business people need to understand and develop special marketing strategies for WhatsApp.
The messaging application is designed to make it easier for business people to focus more on serving customers. In addition, whatsapp for this business is quite safe so that business people can distinguish them from personal accounts. Well, here is an explanation of WhatsApp Marketing and how to use it for marketing strategies that need to be known.
What is WhatsApp Marketing?
WhatsApp is a free application for messing up just using an internet connection. This application allows users to share images, videos, audio, files, and can make video calls and sound for free. By using this application, users can cover the sms fee that is quite high.
When you think of digital marketing services or internet marketing, sites like Facebook and Instagram are probably the only ones that attract your attention right now.
But when it comes to Messenger applications, you must think of deep things about the user. The leader among the Messenger application today is WhatsApp. WhatsApp Marketing has a unique way in the promotion industry and cannot be ignored.
Not only that, this application also tries to innovate by developing WhatsApp Business, applications that are specifically intended for business people who want to facilitate the marketing process of its products to customers. WhatsApp business actually has features that are not much different from the main application.
This application is enough to help users to organize messages from customers so as not to mix with messages from other users. As a popular application, WhatsApp can be used in various types of smartphones, both iOS and Android. This messaging application can also be downloaded easily via the Google Play Store or AppStore for free.
WhatsApp is a social media application that people use to interact with other users. So, you must remember that you don’t do any conversation about your company alone. Remember other users have the power to remove or block your message with one click.
The Role of WhatsApp to Improve Business
As a business actor, promoting is very important to increase the selling value of a product. WhatsApp Marketing turns out to have its own role in attracting customers. Here are some roles WhatsApp to improve business, among others:
1. Receive a lot of customers
WhatsApp provides convenience for customers who want to chat with the seller, whether buying products or just asking. Businessmen can also be faster and more efficient in reaching and serving customers. In addition, sellers can also be closer to customers to market their products.
2. Create a group to facilitate marketing
One feature in the WhatsApp application is that it can create a chat group that can be filled up to 100 people. The group is useful for sharing information and promotions to customers. So business people can stay connected with customers easily. In addition, the group can also be used for resellers that help sell products to be more controlled.
3. Monitor the shipping system
Running an online business will definitely have customers spread in various regions in Indonesia or even abroad. WhatsApp can help businessmen in shipping goods only by going through the coordinate point of the location sent by the customer. Businessmen can optimize operational costs by choosing the shortest route when shipping goods.
Effective way to do business using WhatsApp Marketing
WhatsApp is one of the applications of choices that benefit many businesses. Surely business people need the right strategy in marketing products to customers. These are some effective ways and strategies in using WhatsApp Marketing as follows.
1. Collect customer contacts
The main key markets the product through WhatsApp Marketing, namely by collecting contacts from prospective customers. Customer contacts can be obtained through social media such as Instagram, Twitter, or Facebook.
Businessmen can also hold product exhibitions to get potential customer contacts. Prospective customers can fill your identity to get a conditional promo. That way, business people can follow up to market the product. Businessmen can also create groups or send broadcast messages to these customers to market the product.
2. Asks prospective customers to store business people
If you already have a prospective customer number, it’s the turn of a businessman who asks for the number to be saved. Businessmen can send broadcast messages or create groups if prospective customers save the number. Broadcast messages will not enter if prospective customers do not save the number.
3. Create an interesting brand persona for yourself
WhatsApp is a social messaging application that people use to reach their family and friends. Pitching strategies for using WhatsApp Marketing for your business are promoting your business by adjusting and making attractive brand persona.
In this way, your business will be easier to get involved with customers in WhatsApp. This will help in building trust and will generate profits for your business too.
4. Offer relevant content to customers
Broadcast is a feature to share messages to several people at once. This broadcast message can be in the form of information and promotion of products to be sold. Sharing this message needs to be done regularly but it doesn’t have to be every day, for example, it can be done for 2 times a week.
WhatsApp has had more user involvement than Facebook. This seems to be a big opportunity at once. But sending continuous messages with irrelevant offers it will not produce results and will interfere with the target of consumers.
You need to offer great content, gifts, free, and others to users about relevant topics to ensure that they are involved with you.
5. Interact through the group
Joining a group can be a first step in business to promote. It’s good if business people need to know group members first so that no one feels disturbed or uncomfortable. To get to know group members, it takes time but after that business people can try to promote the product gradually.
Joining the group can also help businessmen get new customers easily. Furthermore, promoting products can be done through the personal service so that other group members are not disturbed.
6. Reply to chat quickly
Providing real-time customer service is possible to be expensive for small businesses and MSMEs. But with WhatsApp, you and your company staff can answer any questions asked by your customers.
Make sure you have enough resources to handle customer demand and chat. Appoint people who are dedicated to this and make sure the performance is measured.
7. Make a promotional sentence
A businessman also needs to know how to make a promotional sentence to attract customers. Promotional sentences must be made as attractive as possible so that prospective customers are interested in buying products that are being marketed.
Usually business people use hypnotic writing techniques in the title so they invite curiosity to open and read the message. In the contents of the message, business people can use copywriting techniques to convince customers to buy the product.
8. Consistent in promoting products
Consistent in marketing products is needed to obtain abundant benefits. If business people try to market it through WhatsApp certainly consistently become the key. Businessmen need to occasionally interact with prospective customers by joining the group or just sending broadcast messages to promote the product.
9. Group for resellers
If you want to get additional income, receive resellers to sell the product being marketed. Businessmen can direct resellers in one group then take it so that it is more proficient to sell these products.
Focus on teaching reseller members on the development of capabilities in selling their products. That way, business people can get more profits if resellers are experts in selling. For reseller members themselves can be from customers who want to try doing business and interested in the product.
Thus reviews about explanations and effective ways to use WhatsApp Marketing. Not just the media to communicate, but WhatsApp can also be a place to market products sold.
Businessmen need to prepare an interesting way to promote its products because the application does not provide space for advertising. So that business people need the right way and strategy to attract customer buying interest.
Don’t forget to bookkeeping on your business. Recording for expenses and income in business is the thing you have to do so that your business is always in control and no budget and business capital wasted in vain.
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