You often hear people discuss with our latest cultural moment as “the golden age of television”, but we expect that we also taking place to be living in the golden age of podcasting. Podcasting has changed the way we eat audio by helping to democratize the airwaves. Broadcast networks used to the only gatekeepers to audio storytelling and news, but now, with a small investment in fine recording accessories, anyone can create a podcast. The breadth of content that has resulted is staggering there is anything for everyone.
Podcasting is a thrilling space right now. But, apart from Mailchimp, aka Mailkimp little insider podcast humor for you there, most brands aren’t very familiar with podcast advertising.