What You Need To Know About Push Notification Ads
What is Push Notification Ads?
Push notifications are a method of delivering information about the device from the application server. In general, push notifications are designed for applications or OS updates on the device, but thanks to creative thinking in the advertising industry, now you can also use them to promote good offers to consumers.
If you use a smartphone, then I’m sure you are more likely to find push notifications on your cellphone. Basically, it’s a message that appears on your device’s home screen every time you have a new update. Updates can be in the form of; software updates, transactional updates (purchases), offers, system-generated alerts and more.
What are the Benefits of Using Push Notifications?
There are many benefits to using push notifications. Advertising with push notifications will make your ad far less intrusive than other types of ads.
Currently, 95% of applications that you download on your smart device already use push notifications to give you product-related updates, promote their products and offers.
One company that utilizes push notifications is Starbucks, Starbucks is one of the many companies that fully implement and utilize push notifications in their mobile applications. And that alone is believed to help them get a significant increase in sales. You can find one of the Starbucks quarter results here.
Apart from Starbucks, almost every application today uses push notifications to increase their sales or notify users about new updates. So, you can’t ignore the power behind push notification ads.
By the way, I guess I’m already out of the scope of this Froggy Ads review, I have to write a full article about push notifications and my opinion about ad formats. In the meantime, let me return to the subject.
How Good is Push Ads Working?
The rumor around the marketing world today is that push notification advertising is the Next Big Thing. It’s relatively new, relatively untouched, and therefore has a relatively high click rate.
The exact performance of your push ads depends on many factors. The mobile ad network you choose is a big part of it; You need ads to be displayed through useful, high-quality channels, otherwise, user trust will be low.
This is where you will see the biggest changes over the next few years. Right now, depending on other factors, you can get around 1,000 clicks for only $ 5. However, it’s only clicking. Push notification ads almost always pay per click, so it’s up to you whether you can utilize those clicks into conversions. You should be able to get at least enough conversions to get back the money you spent on clicks, and that requires a high-quality landing page and attractive offers.
Push notifications usually have a high level of open, though in part because they are short and trivial to access. Many people are accustomed to checking their notifications regularly, and when some of them end up being advertisements, well, they still check.
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Of course, the best type of push notification marketing comes when you have your own application. Amazon can advertise sales throughout the day to people who have Amazon applications installed, and users will thank them for that. Your business might not be able to develop your own application, so you have to rely on notifications through other channels.
Push notification advertising is a very new limit as far as advertising is concerned, so there is likely to be a lot of developments in space over the next few years. Expect big names to participate, and hope that many innovations will still come. Likewise, expect more competition, increased bids, and decreased click rates when people are wiser about strategy.
Why Push Notification Advertising Is the Best?
Push notification advertising has several unique benefits compared to other forms of advertising, so I’d like to discuss a few of them if you’re not sure
First, push notifications are generally enabled by default. Every user who uses the application usually has to turn off push notifications manually if they don’t want to see it. Very few people block all push notifications, just because they are often very useful to have.
Second and perhaps most important, push notifications have participated. Your audience is pre-qualified, where the only people who receive push notifications are people who already have the application installed voluntarily. You don’t fake advertisements on someone who doesn’t want to see them. It’s almost like marketing a mailing list with your audience’s pre-screening opt-in.
Not all push notifications come from the application. Or, well, that’s not technically accurate. Marketing push notifications come from an application, but the application is a browser used on mobile phones. Browser-based push notifications come from websites when users choose to receive them. Even so, there are still options for marketing messages, not unwanted advertisements on platforms that they don’t want to see.
Push notifications can also work on desktop platforms, although they differ slightly in that format. Web push notifications are only limited to browser-based opt-ins and do not function if the user’s browser is closed. They are also more difficult for people to use than on mobile, simply because this is an unknown marketing channel and is explicitly not wanted by many people. I usually think of push notifications as a mere mobile format, although many people use it to good effect with desktop users too. I consider that the additional audience is a bonus.
With mobile ads, you also don’t need to be satisfied with ad blockers. Blocking ads on mobile devices is a much bigger problem than on desktop platforms because of the sandy nature of applications in the mobile environment. This, coupled with the inclusion of push notifications, means that the audience size tends to be larger.
There are also several unique features for push notifications that hit the market. Some businesses use geofencing; basically creating a zone around one of their retail locations, and triggering push notification ads only for people in that zone.
One of the best features for push notification marketing is that it’s almost 100% bot free. Bots do not use any type of application or user behavior that even allows them to receive push notifications. Many bots that use a mobile user-agent remain on the desktop to fake it. This means most if not all of your traffic is real users.
Most importantly, don’t send too many notifications. Sending more than about 4-5 notifications a week will cause as many as 50% of your audience to mute notifications to avoid advertising. I prefer to limit them to special occasions; Send a partner for weekend sales, but don’t send a lot before the weekend.
Don’t be afraid to experiment. In the end, there are no hard and fast rules to encourage advertising, because it is still a developing format. You can get into it now and be one of the trendsetters, and pave the way with your own experiments.