In the case of the “Sad Affleck” video above, the timing of it’s unencumber couldn’t be better. The video is all about the movie Batman v. Superman: Dawn of Justice, one of the most hotly expected releases of all time, and was released just days before the film hit theaters. It was also posted just after most of the critic reviews were posted online, and most were not kind.
There was a fever pitch of fans are searching for any word on the film, and any reactions from cast and filmmakers concerning the poor reviews. The inclusion of two of the film’s main stars, one of which is a real A list celeb, didn’t hurt, but this video’s popularity is all about timing. When mixed with the “Sound of Silence” by Simon and Garfunkel, the possible innocent, off camera glance from Ben Affleck makes it look as if he’s someway ashamed of the film, and completely summed up many fans’ dissappointment. I’d imagine the video won’t have much popularity outside of the unencumber of the film, but it garnered over 21 million views in both weeks across the free up of Batman v. Superman.
Pop Cultue ExpectationsWatch this video on YouTubeThe inclusion of two of the film’s main stars, one of which is a real A list superstar, didn’t hurt, but this video’s popularity is all about timing. When combined with the “Sound of Silence” by Simon and Garfunkel, the likely harmless, off camera glance from Ben Affleck makes it look as if he’s one way or the other ashamed of the film, and completely summed up many fans’ dissappointment. I’d consider the video won’t have much popularity external of the unencumber of the film, but it garnered over 21 million views in both weeks across the unlock of Batman v. Superman. Sometimes a viral video will make you ask yourself “What did I just watch?”That is certianly the case with the commercial from Moutain Dew above. It’s odd.
So abnormal, definitely, that it calls for further viewings just to be certain you didn’t miss anything that could make it make sense. You can even show it to your chums or family to ask them in the event that they understood it. Now, this is not your basic viral video. This commercial ran in the course of the Super Bowl, the most viewed wearing event in America, so tens of millions of people all saw it at once. But, the ad did become viral once it was done airing. Thousands of individuals turned to social media to talk about PuppyMonkeyBaby, and it became the primary ad from the Super Bowl people shared.
It got a huge kickstart sorry for the pun from the cash spent on the Super Bowl spot, but it became viral as it was just…so… weird. The lesson make sure to cast off here is that viral videos are dialog starters. Sometimes it takes some truly off the wall creativity to start a conversation. This ad achieved that in spades. Internet Sharing HabitsWatch this video on YouTube Sometimes, a viral video is everyday simply because it plays into previously existing sharing habits.
For example, people love animals. People love sharing funny or cute videos of animals. Pets are easy resources of comedy and because so many of us are pet owners, that comedy plays into our expectations and cultural knowledge. The result’s a video, just like the “Ultimate Dog Tease” above gets almost 180 million views.
