What is the value of a ‘Like?’

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In what I agree with to be the most data driven, complete evaluation of the cost of a Like, Harvard Business Review conducted a set of controlled experiments 23 to be exact to look at the feasible impact of Likes on transactions or behaviors by a user, or people within the user’s social circle. Their findings?The mere act of Liking a brand doesn’t affect a shopper’s conduct or cause greater purchase volume. Furthermore, among the 18,000 people included in the study, the endorsement of a brand did not produce giant have an effect on on a chum or friend’s likelihood to purchase.

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