I prefer to optimize for the event I want people to take. If that is purchase then that’s what I would use in your case. However, you may need to have another campaign operating in front of your conversion campaign given your industry and average customer value – as you say, your sales cycle is likely to be relatively long. Either a lead magnet first or omnipresence content is what I would recommend.
If you’re not familiar with those I would strongly recommend you check out my Facebook Ads Insiders course as all the details are explained: ’m certainly in the learning phase of FB ads. Recently I started a single 4 day campaign testing 3 different adsets each with only 1 ad. My total daily budget was $15, so approx $5 per each ad. One of the ads was successful, and so I decided to run it again for yet another 4 days. At this point, I went into the campaign and changed the budget to $5 while turning off the other two ads. I did this because I figured that it was appropriate to allot only $5 for a single ad, considering that’s how I had the campaign set up.
This was apparently a terrible idea, because my ad went from several conversions per day to hardly any likes or shares. What did I do wrong here exactly?Should I have kept it at $15 per day?Hi Ben,Thanks for the details!I have a new pixel with not many visitors, maybe around 250. Now am trying to run a conversion campaign optimized for purchase. My adsets don’t show anywhere whether it is in the learning phase or not. In the last couple of days, the cost/click increased 2x times…it started from around $0.
26 on the day the sale happened and today after 3 days its around $1. 09. I have spent around $100 on this campaign. Do you think these are stats I should stick with?Recently I created my second Facebook Business account. When I started advertising on the new account, I noticed something unusual. I learned from my first ad account that when you create an ad set and/or ad, and publish it, the status becomes ‘in review’.
Then, typically it takes at least 20 minutes, or up to a day to get approved. Once approved the status become ‘learning’. However, When I started advertising on my new account, it never goes into learning status. The new ad sets and ad I create become active right away. Also, they get approved strangely quickly, unlike my first account.
It only takes about 2 3 minutes for my ad sets and ads to get approved, then they switch to active. I did extensive research to find people who have experienced this issue or for a troubleshoot to it, but it seems like I am the only one who is experiencing this issue. I also tried to contact Facebook Business but it seems like there is no way of reaching them. Have you experienced this before and do you have any tips on how I can troubleshoot this?really appreciate your article. its so helpful.
I am experiencing very difficult time now on my facebook ads. one conversion campaign of one winning product was running quite good: ROAS above 2 and CTR above 2. %. I have budget $200 on it, it usually converted more than 20 order a day before. however, I changed some setting on this campaign days ago, and triggered facebook learning phase.
and since it starts the learning phase, everything down to the bottom: only very few conversions a day. and after days, it says learning limit. so i had to change the goal to add to cart or even clicks, but the result is, even less purchase generated. Hi Ben, I Love your work, I have attempted to contact Facebook Support but can’t get a clear answer. I have been running ads and constantly changing/deleting them when they underperform until I read this article about the learning phase my ads manager has no indication of status So thought despite a bad return I would stick it out.
I have made no adjustments in 7 days and had mixed results from a large audience 3million. The Cost per result is £17. 59 and ideally, I would like it to be around £5. Some days are much better than others. Can I expect now 7 days have passed for these results to start to improve or shall I ditch the Ad?Hi ben i have read all the content you have written but i have a question while our adset is in learning phase, should we start with a little budget or not. As my ad is charging me $25/day but not getting sales as you described but the thing is, why would we spend in a start that much if we are not getting a single purchase conversion.
I would really appreciate if you give me solution. Lets talk about the campaign which i have started 3 days before and till today it has taken $79 and did not give me a single purchase conversion even though i have selected the good target with everything which is necessary. I hope you got my question. I thank you for all the values you share daily via your blog or even your Youtube channel. Here I am facing some difficulties. Here is the situation: What I did: I launched a CBO campaign with 10 adsets $20 each.
This one performed extremely well on the first day so at the midnight I duplicated this campaign and changed just the interest so I ended up with 2 campaigns of 10 differentes adsets so a total of 20 adsets. The second day and the third day the results were very good. But on the fourth day, 100% of my adsets went to Limited Learning. And the results have completely dropped.