What is Search Engine Marketing and its Benefits for Your Business
Search Engine Marketing (SEM) is a marketing strategy that aims to increase the visibility of your website on search pages. The way SEM works is that you place ads for certain keywords according to your needs, then when someone searches for these keywords, the search engine (Google) will display your website at the top of the SERP (Search Engine Result Page).
SEM not only works on SERPs, but also on other websites or applications that work with Google. This is because not everyone makes a purchase when they visit a website for the first time. That way, you can continue to maintain your consumer’s buying intent.
Benefits of SEM for Your Business
As a marketing method that generally relies on paid advertising, SEM has many benefits and is more effective than other marketing methods that are not paid. What are the benefits? Here are 5 benefits that you can get from SEM.
1. Increase Conversions
In general, SEM tends to be utilized to generate higher conversions. This is because SEM usually targets keywords that contain the intention to make a purchase, so that the traffic generated is website visitors who do have the desire to buy. This is what will ultimately increase your conversions.
2. Increase Brand Awareness
According to Google research, SEM can increase brand awareness by as much as 80%. This can happen because your ad will still be displayed even if visitors do not click it. People will still see your ad on the SERP and elsewhere that Google has collaborated with, and this will keep your brand in mind when they are looking for similar keywords.
3. Customizable Fees
Advertising on Google is not as expensive as you might think. You can adjust the advertising budget according to your financial capacity. When you define keywords, you will be able to see how much it costs for each click that results from each keyword. The tighter the level of competition on a keyword, the greater the cost you have to spend.
4. Effective for Reaching Local Customers
If you have a physical shop, SEM is a great way to introduce your business to residents or people in the area near your business location.
Apart from SEM, physical stores generally use Google My Business to make the shop appear on Google Maps, making it easier for residents to find it.
Combine the two (My Business and SEM) and your business will get higher conversions and brand awareness than before.
5. Pay Only When You Get Clicks
One of the most popular SEM payment mechanisms is using the Cost per Click (CPC) scheme or cost per click. In other words, you will only pay every time someone clicks on your ad. Meanwhile, if your ad is not clicked on, you don’t need to pay even if the ad appears on the SERP. This is what makes SEM one of the most effective marketing strategies.
Thus the discussion about search engine marketing and its benefits for your business. For your business to grow, don’t forget to advertise through the Froggy Ads service, you can start by advertising your products so that later you can increase visitors on your online business portal. Froggy Ads is an online advertising service that can help you control all your product campaigns. helps you target your desired marketing target and gives you many options to market your product.