What is Search Engine Marketing?
Search Engine Marketing (SEM) is one of the digital marketing strategies used to increase the visibility of a website on search engine results (SERPs) such as Google, Yahoo, and Bing. Search engine marketing is also known as Paid Search, Paid Per Click, or Paid Search Adverting. You only need to bid on keywords that visitors use on search engines when searching for a product or information. So that when search results appear, your website or ad will appear.
Here are some terms that refer to SEM:
- Paid Search Ads
- Paid Search Advertising
- PPC (Pay Per Click)
- CPC (Cost Per Click)
- CPM (Cost Per Impression)
Search Engine Marketing is a business pillar that provides an opportunity to market your website / advertisements in front of visitors who are ready to buy your product at the right time after they search for information. This is the reason why Search Engine Marketing is a very effective method for developing your business.
Search Engine Marketing for beginners
Google AdWords is considered by many to be the most popular paid search platform used by Search Marketers, followed by Bing Ads, which also serves most of the ads on Yahoo.
In addition to covering general paid search trends, you can find the latest news about SEM and useful tips for getting started with PPC advertising on the main search marketing platforms below:
- Google Adwords
- Bing Ads
- Yahoo Search Ads
Each platform offers a guide for beginners who are new to Search Engine Marketing.
The Importance of Search Engine Marketing
As an increasing number of customers shop online for products, Search Engine Marketing becomes a crucial and important online marketing strategy for achieving business or company goals. Search Engine Marketing is useful to increase visitor traffic to see your website or ad. Providing good opportunities to face the many competitors in the digital world. If used properly will increase the profits generated, of course, equivalent to the capital you spend.
Keyword Research in Search Engine Marketing
Before you determine what keywords you want to use in your marketing campaign, of course it needs to be analyzed first. First, you need to identify the types of keywords that are relevant to the business you are running and the point of view of customers who might be looking for products and services offered.
Fortunately, you don’t need to choose keywords blindly and wait for the results to arrive before you can determine which keywords have high volume and are acceptable to the CPC system. There are several keyword tools or software that you can use to do SEM keyword research.
In addition to giving you insight into search volume and keyword competition levels, most keyword research tools will also provide you with detailed information about the current average or estimated CPC for a particular keyword. This is very important for businesses with smaller ad budgets and this feature allows you to predict whether certain keywords will really benefit your ad campaign or if the price is too expensive.
How much does the CPC have to Bid?
Although choosing the right keywords is important, if you want to rank your ads well and produce profitable results, you need an effective bid strategy.
All Search Engine Marketing platforms work through a bidding system, where you bid on a keyword or target audience. The highest bid will definitely be ranked top in related keyword results and relevance level. For example, your competitor gives a price of $ 1 per click, so that your ad can compete and appear on the top page of your SERP, you must provide a price above the price of your competitor, even if only $ 1.1.
However, even though giving a high bid on each keyword and ranking 1st in every search that is theoretically relevant sounds good, most businesses must play a game of balancing between higher ranks and paying too much for per click. If your competition charges a high price, you are not required to charge a higher price.
The advertising system in Search Engine Marketing also considers the quality and relevance of the Title, Content and Content on your website, so you still have a big chance to occupy the top rank despite placing a smaller CPC bid.
To calculate your quality score, most Search Engine Marketing platforms look at things like how strong your Landing Page is and how relevant your ad is to the keywords you choose. Because CPC is lower, it means that the budget you spend tends to run out longer. So your ad will last longer.
Knowing how to do keyword research, interpret data, and choose the right terms for your business is the key. Take random guesses on keywords that you think will be popular or choose high volume keywords without considering other factors that can affect your website traffic
Keep in mind to keep optimizing Website, Content, Blog Posts, and Social media related. If you do this, you will experience a rapid increase in traffic on your website