What is PPC and how do you use it for your business marketing?
Ever heard what PPC was? PPC ads are a popular choice for search engine marketing. This is one of the most cost-effective ways to run online marketing campaigns. It’s important to make sure your PPC campaign is right on target and structured to get optimal results.
In this article, we explore what PPC ads and strategies you can use to increase profits on your business.
What is PPC?
PPC stands for Pay Per Click. This is a form of advertising where advertisers pay fees every time their ads receive clicks from the user. Instead of paying fixed rates for advertising placement, PPC just spends money if you draw attention and bring visitors to your website.
The business bid for ad placement by entering the desired keywords into an automatic auction. By using bid in real time, the search engine determines which ad will be displayed to the user when the individual sends a search query.
Companies pay higher fees for advertising that stand out in search results for popular keywords than if they are targeting special viewers with words or phrases that are not often used.
PPC ads are also more affordable for companies that provide relevant and useful content. The more effective businesses in serving user needs, the less search engines will charge them to promote their products and services.
A successful PPC campaign produces more income than the company paid for advertising. While PPC campaigns may be worth 100 Rupiah per click, advertisements must produce many times the amount by changing these clicks into valuable sales both on original visits and through repetitive purchases.
Why is the important PPC advertising strategy in a business?
After you know what PPC is now you have to know Srategy PPC in a business. PPC is one of the most popular forms of search engine advertising.
This is an important option to be explored because it only charges you for adequate ads to receive clicks from the audience you are targeting. If your ad has never been visited, you will not pay it.
To ensure that the PPC campaign is converted, you must design your landing page carefully. Even though you are not charged until the user clicks on your ad, you will still pay visitors who come out of the site or visit you without making a purchase.
6 of the best strategies for successful PPC ads
Here are six steps to prepare a successful PPC campaign:
1. Choose your keyword
Keyword evaluation is relevant to your industry and current campaign. Consider the term brand, the terms related to products and services, and even the term competitors.
If you have a large marketing budget, you can capture traffic from several searchers looking for competitor products by building a page comparing your brand with other top providers in your niche. Optimize this for competitor keywords and consider using it as part of your PPC campaign.
If you are looking for a more affordable approach to your PPC efforts, avoid the term competitors but do a broad approach to your brainstorming.
Consider related terms that can bind into your product and capture parts that have not been utilized from your potential audience. For example, “pet health” and “dog weight” can be attributed to the sale of pet food.
The selection of keywords is explained in more detail below. It’s important for you to choose keywords that will help you reach your target audience when they are most interested in making purchases.
2. Consider an ad extension
Advertising extensions allow you to add more features to your ad, which can improve its performance. Consider the following:
- Site Link extension: Showing many links from your website in the same ad
- Call Extension: Include your business phone number in advertising if the search is done during business hours
- Expansion of Location: Displays the physical address, telephone number, and marker of your map
- Affiliate location extension: List the nearest shop that sells your product
- Extensions Reviews: Highlight awards, reviews, or third party rankings
- Message extension: Providing a link to immediately send text to your company
- Price extension: display prices with certain products
- Extensions Info: Allows you to mention certain selling values for your product or service
- Structured Footage Extensions: Allows you to choose Topic Topics such as facilities or brands and include details related to search results
- Application extension: Provide a link for users to get your application
3. Set your budget
Cost evaluation per click (BPK) carefully and determine how much you can pay for your PPC campaign. You can determine the appropriate price for each click using the average profit per customer, the level of conversion, and profit margins. Multiply these factors use the following calculations:
[Flat. Advantages per customer] * (1 – [profit margin]) * [conversion rate] = maximum CPC
It’s important to understand and assess the difference between what you pay in advance for a click and what you finally get from the click.
If you pay 3,000 for clicks that produce sales of 300,000, you enjoy the big advantage of the customer. However, not every 3,000 click will produce such sales or any sales at all.
Evaluating your average conversion rate and the benefits per customer will give you a clearer picture of what you can afford to invest in your PPC campaign.
4. Create a quality landing page
Develop Landing Page which is very relevant to the term search you are targeting. The more useful your page, the less you will pay to click you. Landing Page or relevant and carefully targeted landing pages also help you increase conversions.
If you are targeting “pet health” for your pet food company, related landing pages must specify the ways you can do to support your pet health.
It will include supporting their health with a quality diet, but must have other information so that you offer real value to your visitors and build your company as a reliable leader and resource in your industry.
5. Create your ad
Your ad will usually include titles, URLs, and ad copies. Make your copy with attentive, so you can draw the attention of viewers and highlight your product or service efficiently.
You have limited space for copies of your ad, so make sure to include your unique service proposition and the invitation to act. Use the keywords you are targeting and keywords related here too.
6. Place your offer
Bid on the keywords you identify in the first step of the process remains in the budget that you set before. You can prepare automatic offers to adjust your offer depending on search parameters, such as cost per acquisition and conversion ratio.
Use the offer modifier to target your ad to a more specific viewer. It will also help you win the offer with a smaller budget. For example, you can bid ads that will appear exclusively on cellular devices or only on computers.
Basic elements in choosing effective keywords
The keyword selection is very important for success with PPC campaigns. Consider the following elements carefully to ensure you choose the most effective keywords for your needs:
Only use keywords that are relevant to your product and service. Even though dog food may have a high search volume, this is not a relevant keyword for your pet care services. You might reach a dog owner, but people who see your ads may not look for pet caregivers. The more relevant your pages with search needs, the more cost-effective your PPC campaign.
Compare search volumes for words and phrases that are most relevant to your offer. You must balance the real benefits of high volume with affordability of terms that have lower volumes.
Phrases with lower tracing volume can also help you reach special viewers that are likely to be converted.
Find out your main competitor’s ranking and find ways to distinguish your campaign. If possible, find keywords that are less utilized that will target the market section that is not served.
Consider finding searches when they enter certain search terms. Some keywords might indicate that seekers are only in the research phase of their travel rather than buying phrases. For example, “auto parts” show lower intentions than “2010 deer fuel hoses”.
How do you manage PPC campaigns well?
After you set up your PPC campaign, it’s important to manage it carefully so they can continue to perform well for you. Follow the following four steps to manage your campaign successfully:
1. Use several campaigns at once
There is no reason to complete a campaign before you start the other. Run several campaigns simultaneously to increase your chances of appearing in search results.
Diversify your campaign to reach a wider audience as a whole. For example, you can use a cellular advertising offer that includes location extensions and special product keywords to help buyers find your store when they search for certain items.
Other campaigns may target computer buyers who are in the research stage using related keywords that will help them learn more about your material and manufacturing process.
2. Manage your landing page
Make sure the landing page for your PPC campaign is managed correctly. These pages should not be outdated. If your product or service changes, you must immediately update your landing page.
You can also optimize your campaign by up dating your landing page with the latest promotions or seasonal products. You can maintain the same campaign targeted to keywords related coupons but update landing pages every week so that they always offer the latest offers.
3. Track your results
Evaluate your PPC campaign carefully to see how it works. You can use A / B testing to compare two similar keywords before determining the choices you will place more funds, marketing material, and efforts. G.
Unakan information that you collect from your PPC campaign to adjust your sales and marketing strategy to be more effective in the future. Place more emphasis on keywords that get the highest conversion ratio and consider to eliminate keywords that have a high-value ratio. Focusing on analytics will help you create a campaign that is more effective for the future.
4. Practice remarketing.
Re-marketing or remarketing displays targeted advertisements to customers who have visited your page. Analysis of visitors’ needs that spend time on your page but don’t sell.
Develop a targeted PPC campaign for these needs to recapture these individuals. Repeat marketing campaigns will place your products and services in front of previous visitors continuously, so that your brand remains in front of their minds and most likely will be a competitor when they are ready to make a purchase.
That is a complete address about what PPC and various strategies that you can use to make your PPC marketing campaign succeed. Any marketing strategy, a little need costs on business. And to measure the success of your marketing campaign requires recording so that all costs can be calculated easily.
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